The richest man, boss Xu, is in chaos.

Text/WeChat WeChat official account: I saw it

February 20 17, Wukesong Gymnasium.

That night, eight planes, 19 five-star hotels, 160 buses and 5,000 owners of Weilai packed the stadium.

At the scene, big coffees gathered, Chinese and foreign stars took turns to stage, and thousands of people gathered. The American "Dragon of Imagination", which cost 654.38+million yuan, pushed the atmosphere to a climax.

That night, Lucas spent 80 million RMB to release his new car: Weilai.

At that time, Li Bin held a lot of money, with the blessing of industry leaders behind him and the support of capital around him. He is full of ambition and boundless scenery.

Unexpectedly, in just two years, Li Bin fell from the bright spot into the abyss.

Weilai, established at the end of 20 14, burned 40 billion yuan in four years and is still accelerating the bargain-hunting. Li Bin sad face, frankly:

To make matters worse, with the decline of government subsidies for new energy, stronger cold air has hit sharply and the market has entered freezing point.

In 20 19, not only Li Bin became the worst person, but also the hot new energy in the past became a plague, and capital was shunned.

But surprisingly, in such a severe winter, some people went upstream.

2019165438+1October, Shangri-La Hotel, Guangzhou.

On the rostrum of the conference room, behind an extra-long table, from left to right, a full 60 guests huddled together.

During the meeting, 206 leading enterprises in the global automobile industry, including the United States, Britain, France and Germany, gathered together, and an epic event in the history of the world automobile industry was being held here.

On the stage, a man talked about Kan Kan and described the blueprint in his heart:

There are always many retrograde people in the shopping mall. Indeed, if you don't follow the rules and follow the normal path, you can also achieve an extraordinary life. In the era when the new energy market was dripping into ice, the people who walked against the current in the venue shattered all the tiles on the roof.

Yes, this person is:

0 1

Boss Xu, who builds a house, wants to build a car across the border.

As soon as the news came out, there was a lot of discussion. Some people question that you can build a car if you can build a house.

Indeed, building a car involves many upstream and downstream industrial chains and is highly technical. None of these can compare with building a house. It's normal for cross-border cars to attract questions.

Not only that, some people suspect that this is a Ponzi scheme. Because, at that time, many people engaged in new energy subsidies.

Someone turned to the history of Evergrande. In those years, in addition to real estate, Mr. Xu did set foot in many industries.

August 20 13, laying out the grain and oil industry;

September 20 14, took a fancy to the photovoltaic industry;

20 15 once again entered the field of big health.

Evergrande's main business is real estate, but it has been involved in industries other than real estate for three consecutive years. Then, leave quickly. One in and one out, from the outside world, is quite mysterious.

Following the national policy and getting out quickly, many people can't understand Mr. Xu's operation

It seems that boss Xu has invested indiscriminately, but in fact, every step is quite accurate. Because, boss Xu has only one purpose:

Boss Xu once said that everything of Evergrande is given by the party, the country and the society, and the country can take it whenever it needs it.

Boss Xu has such a high emotional intelligence that no one can beat him.

Now the country is vigorously developing new energy sources, and xu teacher has come in again. The time is so accurate. Will he play the Flash again this time?

It is said that interlacing is like a mountain, but Xu, the owner of the house, vowed to build a car and threatened to become the best new energy automobile group in the world.

You know, that new energy car called Tesla has long been killed in front of everyone. What is boss Xu's brilliant plan to defend against the enemy?

Of course, in addition to speculation that Xu boss may play flash again, some people suspect that:

In fact, it is not surprising to have such doubts. Evergrande has indeed taken a lot of land in many places on the grounds of investing in automobile bases, and a considerable part of it belongs to residential or commercial land.

Look at the leadership of Evergrande Automobile Group. Vice President 10, 9 people have tourism and real estate backgrounds. What a coincidence. It's amazing.

Two facts: First, Evergrande has indeed acquired many plots in various places in the name of building cars. The other is to let people with real estate background lead the car.

Boss Xu's hand made many people question:

02

Soon, the skeptic seems to have found the evidence.

20 18 Boss Xu met Jia Boss Jia Yueting who will return to China next week.

Boss Jia's business is not so good, but his bluff is first-class. Outsiders can't know, also don't know what Jia Yueting promised boss xu, who readily promised:

Boss Jia has a ready-made car factory and boss Xu has a lot of money. Can the two join hands to achieve great things?

The plan is good, but the mistake is that boss Jia is a special person.

Boss Jia spends money too quickly, just like a hungry cat smelling fish. In just five months, boss Xu lost $800 million. After wiping his mouth, he greedily stretched out his hands.

No matter who they are, no matter how rich they are, they will be frightened by the extravagance of Jia Yueting. Yes, I have money, but you can't spend it like this.

Looking at Boss Jia's greed, Boss Xu finally realized that this is a bottomless pit.

After seeing Jia Yueting's face clearly, Boss Xu gave a good cut and turned away.

No matter how rich the boss Xu is, the tuition fee is 800 million dollars, which is a bit expensive.

After all, he is the richest man. Less than a month after breaking up with Boss Jia, Evergrande New Energy Automobile Company was announced.

The speed is amazing. As if shouting from a distance, Evergrande began to build a car.

In the real estate industry, Evergrande has long been famous for the speed of building houses.

In retrospect, in order to create momentum for listing, Mr. Xu gave an order to start construction at hundreds of Evergrande construction sites all over the country at the same time, which was spectacular.

Now, after making up his mind to build a car, Mr. Xu once again staged the technique of attacking the city and running in small steps.

Buy technology, talents, factories and sales channels. Boss Xu, who is not short of money, bought it all the way. During that time, boss Xu was either buying or on the way to buy.

Real estate bosses bring capital into the market, which is aggressive. He wants to piece together his car map quickly in an almost comprehensive way:

Of course, there are still many doubts in the industry about Xu's frequent cross-border car-making actions. In the eyes of those so-called car-making elites, you can't buy the core technology of a car just by buying it.

Many people craned their necks, waiting to see boss Xu's jokes. Unexpectedly, the news is:

From the establishment of the company in 1 June to the launch of the new model in June, the transformation from 0 to1was realized in just six months, and the speed of Evergrande showed again.

When the new car rolled off the assembly line, boss Xu smiled and gave a thumbs-up sign.

Say that finish, Xu boss press the fast forward button, Hengchi car full speed ahead.

In eight years this year, six models were released in one breath; Four months later, Hengchi began to gallop on the road. This time, I looked at the original skeptic stupidly.

This situation is very similar to 20 1 1 year. That year, boss Xu decided to devote himself to football. At that time, he made high-profile rhetoric and won the AFC Champions League in five years.

Some former international players laughed at Xu's almost arrogant remarks:

But soon, Mr. Xu used two AFC Champions Cups and smashed them in the face of the scoffer.

Nine years later, the same history was staged again.

03

In three years, it cost 29.4 billion yuan, and Hengchi Automobile was on the road.

Looking at the Hengchi car that has already run, you have to believe that the legend of Evergrande's car-making has begun.

Well, this is the fourth turning point in boss Xu's life.

Leaving Shenzhen for the first time from the system; The second time, I rushed to real estate alone; Join football for the third time.

Boss Xu is very business-minded. He stepped on the right spot three times in a row, which not only won a lot of money, but also won a full house.

Now, he is good at judging the situation. At the age of 60, he has once again become a highlight in the field of new energy.

If it is the first three times, it is flying life; Then this time, it is the strategy of opening up a new battlefield.

The downturn in the real estate market and the policy of not speculating in real estate have made the real estate market bleak, and the golden age of real estate is gone forever.

Opening up new venues and finding a new way out have become the top priority of all real estate developers, and Mr. Xu, who wants to climb the peak again, is no exception.

New energy to build a car, new fields, new ways out, entered his sight.

One month before the establishment of New Energy Automobile Company, Mr. Xu specially took his wife and 96-year-old father back to his hometown. This is his return after leaving his hometown for 20 years.

In the hall, the walls are mottled, the table has long lost its luster, and the two old elms in the yard are thick and strong.

In the shabby old house, Mr. Xu and the villagers had a warm meal.

A month later, Hengchi Automobile Company was established.

Looking back now, the trip to my hometown after 20 years is like a ceremony that Boss Xu gave himself in the dark.

More than 20 years ago, Li Shufu, who thought that cars were just four wheels and a sofa, made Geely one of the strongest independent car companies.

10 years ago, Iron Man Musk, who wanted to explore outer space, has grown Tesla into the world's number one car company by market value.

Now, in just three years, Mr. Xu's dream of building a car is gradually coming true.

History is accelerating.

There is an English proverb, first forge, then recreate. Someone translated it like this:

In the first half, boss Xu has realized this. Now, he is heading for the second half.

(This article first appeared on WeChat official account: I saw it)