Lina Belle got down on her knees to propose marriage

Lina Belle got down on her knees to propose marriage

Lina Belle got down on her knees to propose marriage. Since her debut at the end of September, Lina Belle has become a hot topic. Frequent visitor. The Weibo topic #lingnabeier# has been read 300 million times, and the Douyin topic of the same name has been played 330 million times. Lina Belle got down on her knees and proposed. Lina Belle got down on her knees to propose to Lina Belle 1

The video showed that the tourist, wearing a black suit and slightly fat, holding an oversized toy diamond ring, knelt down to propose to Lina Belle. Lina Belle and the "keeper" in red waved their hands and said no, and the surrounding tourists also shouted, "We don't agree, we don't agree," and "Belle has just turned one month old and is still a child."

Lina Belle held her head and was at a loss. The man continued, "I have a car, a house, and savings," and "Belle, please stop going to work. I'll take care of you, okay?" The breeder came to the rescue and said, "We are good friends. Belle has made a new good friend. Thank you."

Finally, he stood up and said, "Belle, can you be a couple with me?" The buttoning technique?" The breeder came to the rescue again and said, "We Lina Belle have our own favorite moves, you can learn from our Belle's cute moves." He said, "You are too disrespectful." The man took a photo with Lina Belle and left, saying he would come back tomorrow.

The man’s behavior aroused heated discussion. Netizens said: “Belle: I was the one who took out the castle outside” and “This is so embarrassing that even the breeder couldn’t stop him. , Do you think it’s humorous?”, “Belle, draw your sword, I support you.”

Under his video account, many netizens expressed dissatisfaction with this behavior. He responded in the comments: "If you don't understand, don't say you love her or like her. If we don't interact with her, can you see the best side of her? I want to say that this is because many people are in her I confessed my love in front of her and treated her like dog food, I just want her to have a taste of being confessed.”

Previously, an internet celebrity artist unilaterally announced Lina Belle as his girlfriend and drew a picture. The intimate cohabitation comics also caused controversy.

Netizens were angry and questioning, thinking that he did not really like Lina Belle, but just wanted to use Belle to gain attention and popularity for himself, and they were quarreling under the comments of the Internet celebrity painter. Lena Belle was kneeled down on her knees to propose marriage 2

Lena Belle is a new original doll character launched by Disney. She is a little pink fox full of curiosity and loves adventure. She is also the "Daffy family" ” latest member. Daffy was originally a little bear given to Mickey by Minnie, the most familiar Disney animated character. Later, it evolved into a series of doll images without animated works. The purple rabbit "Xingdailu" in the family is Lina Belle, the top senior.

Lina Belle’s popularity is reminiscent of Megatron, who also dominated the screen some time ago. The two major brands, Disney and Universal Studios, continue to make efforts to "create stars" on social media to attract tourists.

Megatron's popularity is inseparable from the support of the "Transformers" IP, but it can stand out among many Universal Studios' classic images more because of its focus on "localization."

Mechanical skeleton, an imported villain in classic works, speaks down-to-earth Chinese jokes. Facing Chinese audiences, we no longer blindly restore movies. In the "talkative" and "social ceiling" character design, we not only form a "contrast cuteness", but also pursue personalization and localization, and then take advantage of the short video , and finally "out of the circle".

But Stellar and Lina Belle are so popular that it is completely unexpected at first glance. They have no support from their works at all. They rely on "cute" and "cute" to forcefully create a path. "Flower Road". So, how did she become a "top female star"?

First of all, her success in the entertainment industry is inseparable from her outstanding appearance. There is no doubt about Disney's image design ability. The girl's heart is full of pink, the cute fox, the big sapphire eyes, the fluffy big tail... Every design of Lina Belle is like sniping at the girl's heart. .

"Who can resist a pink little fox." Many fans said: "I didn't have any feelings at first, but I fell in love with her as soon as I brushed it!"

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Secondly, compared with the previous images released by Disney, Lina Belle does not use works, but uses performances to create her character. In addition to simple interactions such as shaking hands, hugging, and blowing kisses, "Everyone's Daughter" will also hold umbrellas for the audience on rainy days, and will be "jealous" when the audience praises Stella. She does not need a story, and her story is the overwhelming hot search. .

These performances were fermented on social media, filling the void of no works, leaving space for visitors to create and reverie, and enriching Lina Belle’s somewhat thin character. Finally, Tourists' love for her starts with her appearance and is loyal to her character charm.

Disney's "intentional" marketing and the "unintentional" sharing of mom fans created a positive momentum, which in turn inspired a large number of tourists to "check in".

At the same time, Lina Belle has a clear target audience: young women. In order to "plant grass" for the target audience, Disney targeted social platforms with women as the main users for vigorous promotion. On September 29, almost immediately after Disney's official announcement, Zhao Lusi, Xu Yiyang, Ju Jingyi and other popular actresses among "fangirls" posted photos with Lina Belle dolls on social media.

Immediately afterwards, Disney bought hot searches and created topics on Weibo and Xiaohongshu, which are dominated by women, and achieved the effect of "living in" hot searches.

At present, this strategy is effective. Data shows that among the people who pay attention to Lina Belle, the most active ones are those born in the 1990s and 1995s, and more than 70% of them are girls.

It is not difficult to see that from the selection of "product-promoting" stars to marketing platforms, Disney has targeted young women and made Lina Belle a "symbol of girls keeping up with the trend." Lina Belle was kneeled down to propose marriage 3

In fact, the theme park’s revenue is composed of tickets, catering, accommodation and derivatives. General ticket revenue is regarded as the first consumption of tourists, while secondary consumption such as catering, accommodation and derivatives after entering the park is the key profit point of the park.

According to Lin Huanjie, president of the China Theme Park Research Institute, the consumption structure of famous theme parks in the world is generally that tickets account for 30-40% of the total expenditure of tourists, and the rest is secondary consumption. Secondary consumption includes catering. , derivatives, film and television works, books, etc. However, in several well-known theme parks in China, tourists' secondary consumption accounts for about 30% of the total consumption, and at most less than 40%. Compared with the proportion of secondary consumption in foreign theme parks, it is lower.

In the past, people might attribute this reason to the popularity of IP - unlike Mickey, Minions, Harry Potter and other well-known IPs, domestic theme park IPs have not yet been able to successfully "break out of the circle" , which results in people not having a strong desire to buy derivatives.

Until Lina Belle came out, on one side there were Megatron and Harry Potter who had full characters and rich story backgrounds, and on the other side there were Lina Belle and Star who had no support from story works. Delu, but this did not affect Disney's sales at all.

Then the question is, does the IP have to be supported by stories and characters?

In the past, I believe many people would have answered without hesitation: Of course! However, the popularity of Lina Belle has given Disney a new answer: IP without the support of works and characters can be very successful.

Xiong Xiaojie, chairman of Times Cultural Tourism and an expert in practical cultural and tourism marketing, said in an interview with a reporter from Nandu Weekly that this model of "from film and television IP to offline IP, from IP to derivatives" can be called complacent. . He believes that “in the past, we often thought that in order to create a good IP, a successful mascot and derivatives, we must first have sufficient content support, such as literary works, movies, animations, etc. Every scenic spot follows the example of Disney and Universal Studios creates a so-called IP image that doesn’t have much good looks and appeal, and then industrially replicates a bunch of so-called tourism products. This is also the main reason why most scenic spots cannot achieve second-tier sales.

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The Daffy family to which Lina Belle and Stellaris belong does not have animation or movies as content support, but only simple characters. For example, Stellar’s ??character is “Rabbit Dancer” "Lina Belle's character is a "little fox detective", but its popularity far exceeds many Disney classic IPs.

Called a "money grab" by netizens New Disney Characters of the Family"

In Xiong Xiaojie's view, Disney's attempt this time is revolutionary. Some toys that are not supported by film, television and literary works have catered to the aesthetics of young people due to breakthroughs in design. , and quickly became popular through marketing on social media. The rise of this high-looking trendy toy has impacted the traditional IP operation model to a great extent.

Not long ago, OCT General Manager Liu Fengxi said, " "Happy Valley should become a shopping mall that collects tickets", Xiong Xiaojie believes that "I fully agree with this idea."

Today, as the boundaries between business and cultural tourism become increasingly blurred, "mixed operations" will become a new trend , “Charged theme parks and scenic spots will present a richer consumer format. All this depends on the operator's imagination, his ability to connect with external resources and his insight into young consumers. The future is an era of data management, and consumer management will become the most important task for the management of theme parks and scenic spots. ”

So, when magic meets fairy tales, it’s not just Harry Potter, Megatron, or Lina Belle and Stellar who have to compete for favor.