"Turn it upside down if you want to know" —— What is the consciousness of Niu Gensheng, president of Mengniu?

Running a career is like walking a maze. "Success has been tried since ancient times."

It requires us to learn "three ways of thinking": empathy, empathy and empathy.

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There is a classic story, which is well known to all women and children, but many people will inevitably repeat it. A young painter asked the great painter Menser, "It only takes me a day to draw a picture, but why does it take a year to sell it?" Menser asked, "Why don't you try it backwards?"

Zeng Guofan led the Xiang Army to fight against the Taiping Heavenly Kingdom Army, and even suffered defeat. The aides drafted the memorial with the words "Repeated battles and repeated defeats". Zeng Guofan was greatly unhappy and changed his pen to "Repeated defeats and repeated wars." The same two words, once the order is changed, the invincible and decadent teacher becomes an indomitable and mighty teacher.

Two stories, one truth: turn it over if you want to know. No matter how the screw is designed, when it cannot be unscrewed in the forward direction, it must be unscrewed in the reverse direction. When there is no road to doubt, changing places, changing hearts and changing directions will often make you suddenly enlightened.

The success of Hangang comes from cost reversal.

Mengniu's high speed comes from target reversal.

There are two modes of human orientation, one is "origin orientation"-derived step by step from the existing resources, as the joke "The Properties of an Egg" says: one egg gives birth to a chicken, one chicken gives birth to many eggs, many eggs give birth to many chickens, and many chickens become a cow ... The other is "goal orientation"-derived from the goal, and. Don't ask me how many Jin of rice I can cook in one pot, ask how many pots old Qian Jun needs; Ask me not how many miles a light can shine, but how many lights it takes to light up the world!

The straight line between two points is the shortest. Goal-oriented is to build the shortest bridge between the origin and the target point. What is the difference between a cobbler and Zhuge Liang? When it comes to arrows, the shoemaker thinks about how many shops to build, how many bamboos to cut and how many molds to cast. Zhuge Liang thought of "borrowing arrows from grass boats".

Market competition, resource interaction, people have no boundaries, wealth has no boundaries, and things have no boundaries. You have me and I have you. The birth of the goal is not only a matter of ambition, but also a matter of method; The servo of the target is not only a mechanical process, but also a dynamic process. "Take this as the main task", order soldiers first, then raise the flag, pick vegetables in the basket and never do it; "Goal-oriented", first raise the flag and then recruit. If you don't get the basket, it's just food, and you can't do anything. Some people have nothing to do in the vast world, and some people are doing Dojo in snail shells, and their hearts are big. The ancients said that "goodness is illusory". Only lower animals can fight with their limbs, and higher animals can fight with 18 weapons. It is general wisdom that only stares at the toes, and advanced wisdom that can strategize and move thousands of miles.

Some netizens asked what it means to "turn it upside down if you want to know", so I posted my poor work written in May 2003 here to communicate with you.