Looking like a useless juicer from Silicon Valley, Jule no-wash cold-pressed juicer is now on Xiaomi shelves

Do you still remember the Juicero smart juicer from Silicon Valley? At that time, it made an investment of US$120 million on this product. After the product was shipped, everyone discovered that the juicer was a joke, but a product very similar to it was recently launched on Xiaomi Youpin. However, this Juicero no-wash cold-pressed juicer can be regarded as an honest version of Juicero. The previous Juicero version claimed to be cold-pressed, but in fact, the cold-pressed bags contained processed fruits and vegetables instead of fresh ingredients. Juicero takes the cold-pressed part and tells you that you can DIY cold-pressed bags and put your favorite fruits and vegetables into the cold-pressed bags to squeeze juice. No cleaning, strong cold pressing, and no processing of pomace are all similar to Juicero. Juicing in 36 seconds

Jule’s product this time is a standard cold-pressed juicer, which claims to be able to squeeze juice in 36 seconds. You can put the fruits and vegetables you want to drink into the cold-pressed bag yourself, and the machine will handle the compression process. Juicero caused an uproar back then. The main reason was that they initially claimed that the cold-pressed bags they sold would contain organic fruits and vegetables, but later they actually sold processed fruits and vegetables. Moreover, some people have actually tested that squeezing a cold-pressed bag with both hands is faster than a juicer, which is equivalent to spending tens of thousands of yuan on a useless machine.

There should be no problem with the cold press juicer in terms of copywriting, as long as it can actually produce the claimed results and squeeze fresh fruits and vegetables into juice within 36 seconds. Some people equate this product with the Juicero of the year. Personally, I think it is too early to say. After all, the juicing model and sales method are different. The controversy at that time was that the claimed function was not consistent with the actual situation. If this product can really squeeze juice, then it is just a new sales model that uses Juicero's machine structure to repackage and sell it. How can it be "waste"? After all, consumers can choose their preferred juicing mode, right?

▲In the past, Juicero made money by selling juicers and cold-pressed fruit and vegetable bags, while Jule sold juicers and cold-pressed bags. Fruits and vegetables had to find their own way.

▲One unit costs RMB 1,999, which is about NT$10,000. The product is now available on Xiaomi Youpin.