Three barrels of oil loss joke

The auto market has just picked up, but Dongfeng Yulong didn't wait until the spring of 202 1. 165438+ 10 13, Dongfeng Yulong Automobile Sales Company officially entered the bankruptcy liquidation procedure. Maybe you are not familiar with Dongfeng Yulong, but when it comes to its brand Nazhijie, it is really familiar. Na Zhijie of Dongfeng Yulong is not so much a car brand as a generation of Zi Wang.

Na Zhijie is no longer in the Jianghu, but will he? Seven legends?

I can't finish talking about Na Zhijie's terrier for a while. Inazhi Jetta 7? Take the SUV as an example. The power of 1.5T, the displacement of 2.2T and the fuel consumption of 3.0T are either on the way to the gas station. Na Zhijie's owner is only happy twice, once when he picks up the car and once when he sells it. Na Zhijie is a strategic partner of Sinopec and PetroChina. For a time, Dongfeng Yulong went bankrupt and liquidated, and Na Zhijie said that he would leave. The saddest thing is that PetroChina and Sinopec are two brothers.

Of course, Na Zhijie, who once frightened many used car dealers, is finally leaving. Due to high fuel consumption and unreliable vehicle quality, Na Zhijie has no interest in the used car market. If a guy accidentally receives a second-hand Nazhijie, he has to stand with money and parking space. So Dongfeng Yulong went bankrupt and liquidated, and used car dealers finally breathed a sigh of relief.

Dongfeng Yulong also had a brief glory?

Even now, Dongfeng Yulong actually has a high performance in the domestic market. In the winter of 20 10, Dongfeng Yulong joint venture company was formally established, which was jointly funded by Dongfeng Motor and Taiwan Province Yulong Group, accounting for 50% each. In 20 15, Dongfeng Yulong ushered in the peak of automobile production. Sold 60 thousand vehicles a year, especially Nazhijie 7? SUV models have won the favor of many young consumers with advanced technology configuration. But in the end, Na Zhijie still failed to pass the test of time and market. Na Zhijie's Big 7 spent 200,000 yuan to buy 500,000 configurations, becoming the king of jokes in the hearts of a generation.

Since 20 18, Na Zhijie's dealers in the mainland have been in a state of closure. In fact, as early as 20 17, Dongfeng Motor had already withdrawn from the management of Dongfeng Yulong. The reason why Dongfeng Yulong has such an outcome is largely due to the fact that Dongfeng and Yulong have the same share ratio, and both sides hold their own opinions, which leads to serious internal friction in Dongfeng Yulong's operation.

On the other hand, Dongfeng Yulong's technical support is not strong enough, product update is slow, fuel consumption is high, vehicle failure rate is high, and brand building has become a living grasp. Therefore, the final bankruptcy liquidation of Dongfeng Yulong is actually reasonable.

Write it at the end

Without core technology, Dongfeng Yulong dares to face the joint venture brand in pricing. Although blind self-confidence really scares some consumers, Dongfeng Yulong and Na Zhijie, which have not made progress, can only become history in the process of continuous rationalization of the automobile market. Speaking of which, is the new force of making cars now a cold heart?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.