What happened when the film industry was cleared by major shareholders?

If you want to see a movie with a barrage in the cinema, it may be hopeless in the near future, because the film company established in Mile Mile will be "discounted".

The reporter of China Business Daily noticed that an equity transfer announcement was posted on the website of Shanghai United Assets and Equity Exchange on May 22. The transfer target is 45% equity of Billy Billy Film (Tianjin) Co., Ltd. (hereinafter referred to as Billy Billy Film), a film company established on 20 15. The transferor is Shanghai SIC Film Co., Ltd. (hereinafter referred to as SIC Film), the major shareholder of the company and a wholly-owned subsidiary of Oriental Pearl.

According to the contents of the transfer announcement, the listing price of the above equity is only 2 million yuan. Cao Haitao, a well-known cultural and technological investor, bluntly told the reporter of National Business Daily that "this price is very low". It is worth noting that since the establishment of the film industry, the revenue has been zero, and the net profit for 20 16 years is -0.6 1 10,000 yuan.

At the end of 20 15, Tencent's investment was valued at over1700 million, and a high-profile film and television company was established with SVI to commercialize the secondary content. Nowadays, the film industry has been "cleared" by major shareholders only one and a half years after its establishment, and various reasons are puzzling.

Why is there no revenue since its establishment? Does the "clearance" of film equity represent Oriental Pearl's concern about the realization of secondary content? In this regard, the reporter called the Oriental Pearl for an interview, and its relevant sources said that the news was not disclosed through the announcement, and it is not convenient to disclose more information at present.

It was planned to lay out the field of film and television production.

2015165438+10, Shanghai Shangshi Film Co., Ltd., Shanghai Magic Information Technology Co., Ltd. (the main body of Bi Li Bi Li barrage website, hereinafter referred to as Bili Bili) and Shanghai Kuanyu Digital Technology Co., Ltd. * * jointly invested/kloc-0,000 yuan to set up Bi Li Bili Film Industry.

In the annual report of 20 15, Oriental Pearl stated that it would establish a joint venture company with Bili Bili to "strengthen the layout in the field of film and television production", and announced at the SMG strategy conference at the end of the year that it would jointly build a secondary content development and publicity position with Bili Bili * *.

This cooperation also means that the tentacles will be expanded from the original niche secondary video field to the film and television production field.

According to public information, Shangshi Film indeed has a layout in the field of secondary film and television. In 20 15, SVI invested in a number of animated films such as 100,000 cold jokes and VROOMIZ.

Regarding the reason why SIIC "cleared the field" of the film industry, Shen Meng, executive director of chansons Capital, analyzed to the reporter of National Business Daily: "On the one hand, the two sides may have differences on the development of the joint venture company; On the other hand, it may not meet the development of SMG. "

Is it difficult to realize the secondary video website?

In recent years, Iqiyi, Youku, Tencent, LeTV and other video websites have all laid out in the field of content production, vigorously created self-made content, and at the same time controlled or participated in the production of cinema films. As a leader in the second-dimensional barrage website, Station A and Billy also entered the game one after another, and almost at the same time, a film company was established.

According to public information, Liu Yanyan, CEO of AcFun barrage video network, invested 3 million yuan to set up No.2 Juvenile (Beijing) Film Co., Ltd. in February 20 15. Liu Yanyan has publicly stated that Station A will cooperate with Japanese cartoons and also do online dramas and movies.

Cao Haitao told the reporter of National Business Daily that this kind of transformation attempt was "forced" by the market: Bili Bili initially positioned itself as a secondary video playback platform, but it was just a port with no content. It was too expensive to buy IP, and it was low-cost and distinctive, so it could be played on its own platform. "The production cost is lower, but the success rate is not as good as buying copyright," Shen Meng told reporters bluntly.

According to the information released by the official Weibo of Billie Billie Film Company, the film Sherlock Special: The Hateful Bride, which was broadcast on June 20 16, was the first project that Billie Billie Film Company participated in after its establishment. Billie Billie Film Company organized an alternative viewing activity for the film, focusing on Cosplay performances. At the event, Li Li said that the original intention of Bi Li Bi Li Film Company was to make favorite movies for users.

According to the information of Cat's Eye Professional Edition, as a co-production company, 20 16 Billy Pictures participated in the investment documentary "I am repairing cultural relics in the Forbidden City" and the animated film "The Elf Throne". However, both films failed at the box office. The box office of "I am repairing cultural relics in the Forbidden City" is only 6.45 million yuan, and the box office of "Elf Throne" is bleak, with only 25.02 million yuan, which is almost lost.

Dong Minna, an analyst of Analysys Secondary Industry, told reporters that the secondary culture has gradually been accepted by the public, and the secondary resources are relatively concentrated. However, Shen Meng thinks: "Bi Li has a strong influence in the next generation, but how to turn this influence into the value of self-made drama is still a big challenge."