The country takes action to deal with bottomless star chasing. Don’t regard traffic as power. Xiao Zhan, please withdraw from the circle.

Text | Chinese Business Tao Lue The Western District is Harsh

The country has finally taken action against the young and star-chasing businessmen.

Netcom China has released the "Notice on Carrying out Special Rectification of the Internet Environment for Minors in the 2020 "Qingming" Summer Summer". The notice states that the focus of the rectification will be on inducing minors to chase celebrities without a bottom line and fight against each other in the rice circle, etc. Value-oriented information and behavior.

In recent years, "little fresh meat" has become particularly popular.

It seems that every popular drama and every popular variety show will introduce a handful of newcomers, often young men with exquisite looks and more in line with female aesthetics.

From Lu Han, TFboys, to Zhu Yilong, Cai Xukun, and then to Xiao Zhan, the "little fresh meat" who can make waves on the Internet has a unified title, called "Traffic star". And their fans also have a unified name, called "fan circle girls".

None of the "traffic stars" who became famous overnight can escape the backlash of network traffic.

Except for TFboys, who have never been out of the public eye since their debut, the law of backlash has come true for everyone else.

Lu Han has become "Guan Xiaotong's boyfriend". He has no works and has no sense of presence in variety shows.

Apart from variety shows, Cai Xukun’s public image is very thin and flat due to his video of playing basketball.

Until now, Zhu Yilong has not had the opportunity to star in a movie to change his image, and has not left a deeper impression than the web drama "The Soul".

Now it's Xiao Zhan's turn. After becoming famous, he accidentally fell into the abyss. He struggled for a long time, but he still couldn't escape the negative news.

Compared to fans who want to ask "when will they come back", what more people want to ask is "why do they?"

Nothing else, it is particularly good at inciting fans and generating hundreds of millions of interactive data.

In the year when he became popular, Lu Han’s single Weibo post had over 100 million comments, once breaking the Guinness World Record.

Wang Junkai, Wang Yuan and Yi Yang Qianxi of TFboys, as well as Cai Xukun, who caused fans to abuse Pan Changjiang, all had Weibo retweets worth over 100 million yuan.

Behind these astronomical figures are all fans’ wishful support.

The same goes for Xiao Zhan.

Although his Weibo data performance is far behind Lu Han. But among new actors, the former Xiao Zhan did have the potential to be "top-notch".

As early as thirty years ago, the concept of "traffic star" already existed, that is, "idol", and the counterpart of "fan circle girl" is "star groupie".

At that time, it was not uncommon for star-chasers to faint from excitement at idol concerts. They would have quarrels with their families over "chasing stars", and they would break their heads for an autograph, etc., and today The phenomenon of "rice circle girls" is exactly the same.

During CCTV’s 35th anniversary celebration in 1993, there was even a sketch "Star Chasers" discussing this topic.

Yang Liping, who drove her father to commit suicide because of her pursuit of the star Andy Lau, is an even more extreme example.

But what is different from today is that the "idols" worshiped by "star-chasers" at that time were Michael Jackson, Little Tigers, Zheng Zhihua, and Andy Lau, all of whom were worthy of their time. Label, there are classic and profound works handed down from generation to generation.

Xiao Zhan became popular in a costume idol drama that contained same-sex ambiguous elements. With his sweet and androgynous temperament, he won the love of some viewers.

With this harvest, 20 million Weibo fans were obtained. Xiao Zhan's Weibo retweets and comments always get millions of views.

But after the 227 incident, Xiao Zhan disappeared from Weibo for a time.

When many celebrities paid tribute to medical staff on March 17, Xiao Zhan did not say anything, but posted a picture on April 10.

With just one picture, it was forwarded over 100,000 times and liked over 650,000 times within 10 minutes. It was also praised by various reports as "still top-notch".

Such "courtesy" is the meaning of "traffic star".

Any picture you post can be overwhelming, and any word you say can shake the world.

The power of this "right to speak" has ensnared the "fangirls" in the tsunami of traffic, mistakenly believing that traffic is an aura that can dominate others, and it is some kind of unquestionable power.

But it has gradually led to the situation that Xiao Zhan is now in, and all kinds of dirty information about him are still being exposed. Faced with the unanimous abandonment of the industry, Xiao Zhan and his team had nothing to do.

The trigger came on February 27, which was originally a difficult stage for the country to fight the epidemic, but Xiao Zhan occupied the public eye with his traffic.

His fans pointed out that a self-made novel showed explicit same-sex friendships and vilified Xiao Zhan.

"To protect Xiao Zhan," fans made comments, reported and forced the AO3 website that published the content to be blocked. And because AO3 has many overseas users, the extreme behavior of Xiao Zhan fans also spread this farce overseas.

Among them, Xiao Zhan’s apology was belated. In the text released by Xiao Zhan Studio, it was emphasized that this was a "spontaneous act" by fans.

Xiao Zhan himself did not apologize until May in an interview, and this apology was only to passers-by who were disturbed by this incident, not to the AO3 website, nor to those who were misled or "passed the blame" "Fans.

In the interview, Xiao Zhan said at the core, "I came to the stage from an amateur, and I am not perfect."

The most paradoxical thing about this matter is that Xiao Zhan became famous precisely because of the online drama "Chen Qing Ling", which focuses on same-sex friendship. Starting from this drama, Xiao Zhan became a "top-level" from a little transparent person who only debuted for 6 years.

These fans who gathered for "Chen Qing Ling" were able to unite during the anti-epidemic period and opposed Xiao Zhan appearing in comic content with similar plots. In order to protect Xiao Zhan alone, the website that published the novel was forced to shut down.

Is objecting to this content that fans initially like more in line with the fans’ interests, or is it more in line with the interests of Xiao Zhan’s star development?

While fans were still arguing about Xiao Zhan, the Xiao Zhan team put the blame on the fans with a so-called apology letter, defining the 227 incident as a "spontaneous act" by fans.

In an interview in May, Xiao Zhan carefully said that this was "an incident related to me."

If you don’t want to continue the impression left by “Chen Qing Ling” on the public, wouldn’t it be better to put more effort into business?

Unfortunately, there was a reason why Xiao Zhan failed to become popular in the five years before he became popular.

He is just not good at business. After starring in "Chen Qing Ling", he has never surpassed himself with any works. Xiao Zhan himself is still reaping the benefits of "Chen Qing Ling" in public, whether it is his speech or appearance.

This drama also makes many strange moves in order to expand its influence. Similar to the original work of the online drama "The Soul", the original work of "Chen Qing Ling" also clearly places same-sex friendship as the center.

It is obvious that the adaptation both wants to use this element and cannot.

Then we have to try our best to create ambiguity between the two male protagonists to continue the audience's enthusiasm and attract traffic.

Just making conventional materials is definitely not enough. The showrunners also came up with the idea of ??holding theme concerts for "Chen Qing Ling" in Nanjing and Thailand, allowing the two male protagonists to take the stage, design some interactions, and perform in the same frame.

The ticket price is extremely high, but fans who like this combination still pay the price.

There are many fans who can't get enough of "Bo Jun Yi Xiao"; and getting rid of the image in the play and moving to the next stage of stardom can only be the idea of ??Xiao Zhan and Xiao Zhan's team.

This idea was finally realized by the "rice circle girl" for Xiao Zhan in a reckless way.

For the future determined by Xiao Zhan, fans "spontaneously" opposed the special complex they liked and personally dismantled their favorite group.

So does Xiao Zhan have the strength to get rid of the character given by "Chen Qing Ling"?

In the online drama "Celebrating More Than Years", the few episodes in which Xiao Zhan appeared did not see much splash. In terms of performance, communication, and reputation, he was far behind the leading actors Zhang Ruoyun, Wu Gang, and Chen Daoming.

The movie "Zhu Xian" starring the classic Xianxia IP adaptation is scheduled to be released during the Mid-Autumn Festival in 2019 when there are few competitors. The box office is mediocre and disproportionate to Xiao Zhan's so-called traffic.

Both these two characters are obviously different from "Chen Qing Ling", but they are not half outstanding.

On June 30, Xiao Zhan won the Golden Broom Award for "Most Disappointing Actor" for his performance in the movie "Zhu Xian".

On the other side, Xiao Zhan’s fans are still enthusiastic about him.

First, in mid-June, the footage of a variety show recorded by fans as Xiao Zhan's "comeback" was cut. Fans complained about Xiao Zhan online and asked Zhejiang Satellite TV to take back Xiao Zhan's footage. If Weibo hadn't stopped updating hot searches at that time, I'm afraid there would have been another bloody storm.

Then at the end of June, Xiao Zhan’s fans left a message on a netizen’s blog post in memory of their best friend, turning the memorial into a new round of “Xiao Zhan’s defense”, causing netizens to attack each other and refer to his deceased friend. The two-year-old young director is on the hot search list.

Until the evening of the 9th, there were many articles published, including "The Procuratorate Daily will not take the blame! More than 30 official blogs collectively spoke out, Xiao Zhan has suffered all the hardships," and other articles were published, all from the perspective of Xiao Zhan. The controversy that has ensued since February 27 is described as the work of innocent people who did nothing and were the work of "professional gangsters".

No matter what the truth is, the turmoil caused by Xiao Zhan that has lasted for half a year has no intention of letting up yet.

Faced with the continuous turmoil caused by him, Xiao Zhan himself rarely responded.

A more direct statement was to forward the People’s Daily’s comments on teachers leading students to chase stars. In this incident, the teacher led the students to dance to support Xiao Zhan. Xiao Zhan did not mention himself when retweeting it, nor did he explicitly call on his fans.

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This is probably Xiao Zhan’s consistent thinking.

To dismantle the CP and change the image is to rely on the fans to "spontaneously" cut off love. The negative materials are all "professional gangsters" to confuse the public. If nothing happens, it will be considered as support. If there is a big incident, it is unethical. If you don't come forward, don't stop, and are irresponsible. .

To this day, fans are still calling him innocent.

What can prevent the so-called "professional gangster" behavior from being effective is Xiao Zhan himself's sincere and direct public dialogue with his fans?

Xiao Zhan’s team did not do this, fearing that they would lose their only hope.

If your business is not improving and you don’t want to follow the old path, then the only option left is to quit.

It is unrealistic to just rely on fans to gain a sense of presence. After all, the audience has a solid audience and there will always be new "traffic stars" tomorrow.

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The pictures are all from the Internet

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