What exactly does e-commerce do?

E-commerce, referred to as e-commerce, refers to trading activities and related service activities in the form of electronic transactions on the Internet, intranet and value-added network (VAN), which makes all aspects of traditional business activities electronic and networked. E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system. In this process, the information technologies used include: Internet, extranet, e-mail, database, electronic directory and mobile phone.

E-commerce covers a wide range and can be generally divided into three modes: B2B/ business-to-business, B2C/ business-to-consumer and C2C/ consumer-to-consumer.

In addition, there are C2B (consumer to business), B2M (business to marketing), M2C (manufacturer to consumer), B2A or B2G (business to administration, business to administrative organization), C2A or C2G (consumer to administration), O2O (online to offline) and other e-commerce modes.

With the increasing number of netizens in China, the consumption patterns of online shopping and bank card payment are increasingly popular, and the market share is also growing rapidly. Various types of e-commerce websites will emerge one after another.

E-commerce profit model

(1) online catalog profit model

(2) Digital content profit model

(3) Advertising supports the profit model

(4) advertising-subscription mixed profit model

(5) Profit model of transaction cost

(6) service fee profit model

development trends

First, the trend of intelligence.

It can be regarded as the vertical development of e-commerce. With the rapid improvement of software and hardware technology, the contradiction between the expanding scale of e-commerce websites and the increasingly personalized needs of consumers is expected to be solved. In the future, "intelligent virtual shopping guide robot" can rely on cloud computing and other technologies to intelligently process a large number of data resources on the website and provide consumers with more humanized services. At the same time, using intelligent technology, people can integrate various cross-platform information more effectively and quickly, for example, according to the operating characteristics of netizen consumers in the operation process and the historical operating information of consumers called from external databases, and then generate targeted optimization schemes to meet the personalized immediate needs of consumers in time and quickly, and finally improve the consumption experience, increase the consumption conversion rate, and increase consumer satisfaction and website stickiness. In the field of B2B, relying on intelligent technology, information will be further commercialized. All kinds of information will be collected and arranged more intelligently for business users to customize. Intelligent data analysis function can help commercial customers upgrade from simple data processing business to intelligent database mining, and provide more valuable decision-making reference for enterprises.

Second, the trend of extension.

It can be regarded as the horizontal industrial expansion of e-commerce. E-commerce will expand and extend from the current online transactions focusing on goods and services to all aspects of industry operation. Within the enterprise, e-commerce elements will penetrate into enterprise management and internal business processes; In the field of external industrial clusters, the development of e-commerce will activate and drive the development of a series of upstream and downstream industries such as settlement, packaging, logistics and distribution, and location services. In addition, it will also guide the innovation and upgrading of surrounding related industries, such as using intelligent remote water, electricity and coal meters for remote automatic meter checking and billing. These innovations, in turn, will promote the continuous upgrading and expansion of e-commerce models.

Third, the standardization trend.

The e-commerce market will be further improved and standardized. With the improvement of the market and the introduction of relevant laws, suppliers of goods and services will be more standardized and self-disciplined in the aspects of pre-sale quality assurance, promotion during sale and after-sales service delivery. Not only will the living space of fake and shoddy goods such as Taobao and Paipai become smaller and smaller in the future, but with the continuous deterioration of the global environment and the gradual change of social values, consumers' awareness of environmental protection and low carbon will gradually emerge, which will further affect the e-commerce field and integrate environmental protection concepts into the industry. In this process, the promulgation of some relevant laws and regulations will force e-commerce operators to gain a competitive advantage by standardizing their operations.

Fourth, the trend of division of labor.

With the continuous development of e-commerce in horizontal and vertical fields, more and more professional service-oriented websites will be filled in all intermediate links of the whole e-commerce industry chain, and more and more websites such as rebate network and lowest price network will be located between consumers and e-commerce websites for professional resource docking. In many intermediate links, such as website and logistics, advertising promotion and bank payment system, there will be special division of labor institutions to improve the efficiency of the whole industrial chain and reduce the system cost. Such websites will continue to innovate in function and application.

The regionalization trend of verbs (abbreviation of verb)

Due to the imbalance of China's economic development, the differences in regional living standards, natural conditions, customs and education levels lead to the differences in the structure of netizens, which will certainly show regional differences in the development of network economy and e-commerce. Taking the fast-growing group buying websites as an example, regionalized operation shows irreplaceable importance in the operational capacity of Meituan.com, Handan.com and Nuomi.com ... In the future, e-commerce services will develop from a block-based business model to a segmented market model, and localized e-commerce models that are more in line with local living habits will emerge one after another, and the individual needs of regional groups will be met.

Sixth, the trend of popularization.

In the process of China's economic development to the central and western regions and urbanization construction throughout the country, the wider urban and rural areas outside the traditional big cities will become a huge market. In this way, in addition to the conventional e-commerce industry, various new requirements will be put forward according to the characteristics of e-commerce, such as distance education, distance medical consultation and distance training. This will be greatly developed, and more people will participate in the increasingly popular e-commerce services.

Seven. Internationalization trend

The internationalization trend of e-commerce has historical inevitability. China's network economy has become a hot spot of international capital investment. On the one hand, the direct injection of international capital will accelerate the improvement of the overall strength of China's e-commerce, narrow the gap between China's e-commerce enterprises and their international counterparts, and finally realize the "going out" for global consumers; On the other hand, the localized investment and operation of international e-commerce in China can not only improve the ability of China e-commerce enterprises through competition, but also bring professional channels for China SMEs to show themselves around the world. This kind of interaction, integration and infiltration between internal and external parties will be an indispensable development link of e-commerce in the future.