Is the "effect" of New Oriental advertising changed to "laughter", "childlike innocence" or "nonsense"?

New Oriental Shenzhen School went on a hot search for advertisements on Shenzhen Metro Line 1. What is the theme of this advertisement? Children's words are unscrupulous? . There are a few words like this: Dad, I want to marry your mother when I grow up, and I want to marry you when I grow up. In addition, on the baffles on both sides of the seat, it says? Be a good parent in New Oriental? .

What is childlike innocence? It means that children are innocent, speak honestly, and don't get angry when they make ominous remarks. Mom and dad are the closest people to their children and the first idols in their hearts, so you can often hear children say that they want to marry their parents when they grow up. Children express their love for their parents. Such words are generally said in private and harmless, and parents usually correct their children's wrong ideas in time.

Many netizens believe that putting these children's naive ideas as advertising language in public places is easy to cause ambiguity and will have a bad influence on children's values. In this regard, Shenzhen New Oriental said: The starting point of this copy is mainly to express love for mom and dad from the simple perspective of children, and the topic is to express simple and pure affection.

For such an explanation, netizens do not seem to buy it. Children will talk nonsense and can't express themselves because they don't understand, and responsible parents often correct their mistakes at the first time when their children express their problems and will not let them go. Children's? Children's words are unscrupulous? Adults naturally don't care, hahahale, correct it or not, but do you know it belongs to children? Stupid words? It is also necessary to publicize, and it is easy to produce some bad guiding effects on the subway with dense traffic, especially for children with mental retardation.

Some words, the child said yes? Children's words are unscrupulous? If an adult says, what is it? Nonsense? No matter what kind of coat you put on him, you can't hide this fact and essence. Is this advertised by Shenzhen New Oriental? Edge ball? Pursuing the so-called advertising effect will probably become everyone's excuse in the end? Laugh? .

As an educational institution mainly for minors, New Oriental should be aware of the connotation and taboos of education, so it is obviously inappropriate to put controversial advertisements in subway cars that pay attention to humanistic care. Some words we say in private are warm at home, but it will make people feel uncomfortable to publicize them in public. For example, dad often says to his daughter: Are you my little lover in my last life? It's warm to say this at home, but isn't it a bit inappropriate to put it on the subway as an advertisement?

Facing the query from netizens, Shenzhen New Oriental not only made an explanation, but also said that it understood that the wording of advertising copy would cause ambiguity in public space, and reported the problem to relevant departments to solve it as soon as possible. For this matter, Shenzhen Metro Commercial Management Co., Ltd. also responded that this part of the advertisement will be removed, and the content of the advertisement will be strictly reviewed in the future to avoid such ambiguous advertisements appearing on the subway.

In fact, this is not the only absurd advertisement on the subway. Aren't those condoms as popular as the ads for infertility? Advertising in public places is understandable, but we can't accept all advertisements, because there are not only adults in public places, but also many minors, so the advertising review should be stricter, especially pay attention not to violate people's basic cognition and public morality.