What is soft writing?

What is soft writing? Generally speaking, it means writing a soft manuscript according to the relevant needs of an enterprise, embedding it into the company's products or information, and finally spreading it through major media, so as to achieve the purpose of brand promotion and product sales, and providing soft writing, writing on behalf of others and self-help publishing services.

Soft-text promotion is a common marketing method in online marketing. The reason why it is highly respected is mainly due to the decline in the effect of hard advertisements and the increase in the cost of TV media. In addition, the soft-text fees of the media are lower than those of hard advertisements at present.

Therefore, under the condition of insufficient funds, many enterprises are more willing to choose the way of promoting soft articles and sort out some common types of marketing soft articles:

1. Knowledge-based soft articles

As the name implies, knowledge-based soft articles are mainly biased towards knowledge-based popular science articles, and the content to be expressed is implanted while sharing knowledge.

For example, when we write the development history of an enterprise, we can bring with us the technical framework and some advantageous technical languages in the process of opening up.

But remember that the language is difficult to understand. Xiao Bian suggests reading more relevant news to increase the knowledge reserve, so that you are not afraid of not writing.

2, empirical soft text

This type of article mainly introduces the story of something to the reader.

generally, it is "how did I get from xx to XX". You can start with a representative figure in a certain industry, teach some relevant experiences by describing the process of his entrepreneurial growth, and properly integrate product information into the article. This kind of advertising method will not make people feel disgusted, on the contrary, it will make people feel that they have discovered any secrets.

3. Entertainment-oriented soft articles

Entertainment-oriented articles can refer to various joke encyclopedias or some popular jokes, and some good elements can be extracted from them and combined with their own products, so that such soft articles are more acceptable.

4. Controversial soft articles

Controversial topics often attract users' attention most, such as "Can you afford to buy a house after 9?" The exposure and attention of such articles are very high, such as "villas where rich second generation can live".

So when writing soft articles, you can try this type of articles, learn to add some controversial topics, and increase your attention.

5. Emotional soft text

Emotion has always been an important medium of advertising. The emotional expression of soft text can of course make people connect with each other because of its large amount of information and strong pertinence.

The biggest feature of emotion is that it is easy to impress people and enter consumers' hearts. Proper placement of advertisements in articles will not be so abrupt, on the contrary, it will make readers have a certain feeling.

6. Story-based soft text

People like to listen to stories, and the "complex" of "stories" is always popular with people.

this type of article can describe what really happened, or a story that seems to really happen, and bring in the theme that you want to express. In the article, a product is promoted casually and unobtrusively, and readers will not find it if they don't pay attention.

this kind of soft text will be more readable and easier to accept.

In short, different types of soft articles should be determined according to their own situations. Information implantation must pay attention to ways and methods, and learn to guide users, so as to achieve our expected goals and effects.

therefore, the soft text must be readable, so that users have a strong interest, so as to be successful. In the end, of course, you must find a partner, and you can choose to push one hand, write a manuscript, send a manuscript, or send a manuscript by yourself.