The eighteenth test of Mu Ling's Ci: Cosmos brand cigarettes

"Cosmic cigarettes have entered your life and become the first of the three elements of your life! If you don't smoke my cosmic cigarette, you won't have a happy family! If you don't smoke my cosmic cigarette, you young man can't get laid! If you don't smoke my cosmic cigarette, you students won't get into college! Without cosmic cigarettes, everyone here will have a bad year. Our cosmic cigarettes have a long history, rich experience, perfect equipment and first-class technology. Please remember to register by telegram: push 625; Tel: No matter what. "

At the CCTV Spring Festival Gala in 1984, a stand-up comedy by the famous artist Ma Ji made the audience laugh. Even Ma Ji himself didn't expect that the second day after watching this cross talk, Heilongjiang Muling Cigarette Factory began to brew innovative production of Cosmos brand cigarettes with the help of celebrity effect. A cross talk inspires an inspiration of reverse thinking, and a product innovation deduces a cultural and economic marriage for nearly 3 years.

Muling Cigarette Factory was founded in 197. Before the production of Cosmos brand cigarettes, the main product was a small cigar named "Amber Fragrance". Because of its single product, small popularity, narrow market and difficult steps.

After the CCTV Spring Festival Gala in 1984, the factory leaders and technicians immediately devoted themselves to the research and development of new brands. In December of this year, several leaders of the tobacco factory came to Heilongjiang Daily with the new product "Cosmic Cigarette", requesting the newspaper to help the tobacco factory get in touch with Ma Ji in Beijing. After reading the sketch, they really produced Cosmic Cigarette, and hoped that Ma Ji would publicize its products in the name of rehabilitating Cosmic Cigarette at the live broadcast party in 1985. At that time, Mr. Booker, a Beijing-based reporter of China Advertising, co-sponsored by Heilongjiang Journalists Association and the provincial newspaper, finally found the trace of Ma Ji from Qingdao to Tianjin and then to Beijing. In mid-December, Booker led the leaders of the tobacco factory to Ma Ji's home outside Fuxingmen. After listening to their introduction, Ma Ji was very surprised by the influence of his works outside the field of literature and art, and was also very moved by the bold innovation and sincerity of Muling Cigarette Factory. He readily expressed his support for the tobacco factory, and got in touch with CCTV, and planned a cross talk joke to rehabilitate the cosmic smoke in the Spring Festival Evening in 1985.

On February 19th, 1985, Ma Ji continued to write the classic of Cosmos brand cigarettes in CCTV Spring Festival Evening. Since then, the Cosmos brand cigarettes of Muling Cigarette Factory have gained fame and spread to the whole country.

For the development of Muling Cigarette Factory, Ma Ji paid attention to many aspects and made a special trip to Muling Cigarette Factory for guidance and publicity, helping the cigarette factory to import good Yunnan raw materials from large cigarette enterprises in Yunnan. Cosmic Tobacco was therefore excellent in tobacco quality and popular, becoming one of the top ten famous brand enterprises in Heilongjiang Province. For many years, it has become the largest taxpayer in Mudanjiang City and the financial pillar enterprise in Muling City. In 212, the tobacco factory completed tax revenue of 1.88 billion yuan, accounting for 6.49% of the city's full-caliber fiscal revenue.

After Muling Cigarette Factory was merged into Harbin Cigarette Factory, the production of Cosmos brand cigarettes was cancelled due to the brand integration of cigarette industry. Nevertheless, Ma Ji's pulling effect on Muling brand and Muling cigarette factory's great contribution to Muling have already been deeply engraved in the hearts of 3, Muling people. Until now, there is still a monument in the courtyard of Muling Cigarette Factory, on which is Mr. Ma Ji's handwritten book: Cosmic Spirit.