In addition to Ma Dong's fancy oral broadcast, there is also an advertisement for "I want to sing with you", which is also "crazy"

It is a new trend to implant advertisements in variety shows. Some viewers concluded that if artists didn't have Zhang Wei's reaction speed in variety shows, Joker Xue's jokes, Chen Hetiansheng's sense of variety and Yang Di's courage to laugh at himself. Then there is only one way to make it dominate the variety show, and that is to have the ability to implant fancy advertisements like the jury of "I want to sing with you" The biggest role of this "most unprofessional" music expert group in the program is not to lose all kinds of fancy advertisements, and even become the jokes and features of the program.

Speaking of advertising placement, everyone is no stranger. The most common advertisements broadcast in early variety shows are more like the solemnity of the announcer when he reported the program. It was not until Hua Shao, known as China's good tongue, finished reading 350-word advertisements in 47 seconds in The Voice of China, which triggered a national challenge and unlocked the new posture of "fancy advertisement implantation" for the first time. After the online comprehensive "Romance" was launched, Ma Dong promoted the fancy oral broadcast to the point of "ecstasy". Whether it is opening greetings, topic debates or content discussions, he will try to insert an advertisement. This mode of inserting advertisements when he was caught off guard even became a major feature of Romance. Many viewers even enjoy this kind of "embarrassing advertisement", and it has become a temporary trend that "watching" Qipa Shuo "just to see the advertisement of Ma Dong".

In the second season of "I want to sing with you", the "expert group" pushed the pattern placement advertisement to a new height. All kinds of "silent advertising" routines seem meaningless, but they are not without traces.

First of all, the relaxed and fun atmosphere of "I want to sing with you" is more suitable for this "nonsense" fancy advertisement implantation. As a brand-new large-scale interactive music variety show, "I want to sing with you" did not deliberately highlight the professionalism and competitiveness of music. On the contrary, the star chorus mode of "singing well and playing well" determines that this program is more like a big music party between idols and fans. This joyful atmosphere also makes the implantation of interest unobtrusive. Especially in the second season, the program group intentionally strengthened the concept of "dreams come true", giving fans the opportunity to share their stories with idols. Usually at this time, members of the delegation will take the opportunity to take out their mobile phones and shout, "I'll take a group photo with OPPOR9S, which is getting clearer and clearer." -It not only won the benefits for fans, but also conformed to the atmosphere of the program, and also showed the characteristics of the product reasonably. Such "seamless" implantation, while making people smile, naturally left a deep impression on people. Photographs like this can be used in almost every issue, but they won't feel abrupt and affect the impression.

Secondly, the program content of "I want to sing with you" will also be implanted with fancy advertisements, which provides excellent material. Wang Han, as one of the hosts, is famous for his profound skills and profound knowledge, and often throws a philosophical comment inadvertently. At this time, Kou Naixin, who is also famous for his eloquence, plays. A passage "Chicken soup is sprinkled like Dong Peng's special drink, so that you are not tired or sleepy", which not only won the host Wang Han's field, but also planted it without trace, killing two birds with one stone. The same brace can also be used to praise the beauty of female stars who participated in the show on the spot, especially when a member of the jury praised the female stars for their transparent and fair skin, it must be the fancy implantation of "high posture white water, big and transparent" and "one-leaf mask, fresh and nutritious".

At the same time, in "I want to sing with you", the judges have a clear division of labor, and everyone has their own identity, which drives the host, guests and players to actively participate in various patterns and situations of brand implantation. Oral broadcasting is no longer just the work of the host. And design a relatively complete implantation situation for the brand many times, just like interpreting a brand story. For example, in the previous program, Wang Han suddenly made Lisa stand up and accused her of playing with her mobile phone while recording the program. Lisa stood up innocently and said that she was playing bingo. As a guest, Lala Hsu was stunned by this scene and was at a loss. However, Lisa's smile expert group "betrayed" that this is the design of advertising placement. Even Joker Xue can't help complaining that "it's too difficult to advertise now". In the latest episode, Yang Di also arranged a diamond version of to the sky kingdom sitcom "Yang Dao", but Tucao Amateur couldn't catch up with the diamond version of Bai Qian because he didn't send out "white water".

To sum up, the reason why the jury of "I want to sing with you" can be so gaudy and not annoying is inseparable from the closeness and ease of the program itself. Full of online feeling, I want to sing with you without being bound by too many objective conditions. On the contrary, it also draws lessons from the successful experience of many successful websites in fancy implantation, making fancy implantation a joke inseparable from the content of the program. "I want to sing with you", a content production mode that breaks the boundary between advertising and content, is also likely to lead the trend of fancy TV programs being implanted with advertisements.