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Who knows the information about Hongkong and Pan Disheng?
Date of birth:1956-
Celebrity title:
Celebrity Country: China (Chaozhou, Guangdong)
Related introduction:
Pan Disheng was born in Chaozhou, Guangdong. 1June 1956 19, he was born in a wealthy family in Hong Kong. His father, Pan Jinxi, was poor in his early years and never went to school. After coming to Hong Kong from Chaozhou as a teenager, he worked hard and held several posts. By scrimping and saving, I started the watch business slowly, and later I owned two watch shops, Yilin and Jinlun. Pan Disheng received a good education since childhood, and his parents were very strict with him, demanding him to respect the elderly, behave reasonably and observe discipline. After finishing primary school in Hong Kong, he flew to England alone for secondary education. Four years later, in order to understand the United States, Pan Disheng entered a university in Los Angeles, majoring in philosophy and economics. Pan Disheng has benefited a lot from four-year middle schools in Britain and five-year higher education in the United States. He said that his way of thinking, words and deeds today are a combination of British and American characteristics, which is very helpful for doing business. Pan Disheng recalled that she went to a boarding school in England. The rules of the school were very strict, emphasizing discipline and obedience. All activities are timely, and crossing the line is not allowed. In America, it's just the opposite. Have an open style and advocate freedom; You don't even have to go to class. Everything depends on you. He said that the former made him realize the importance of observing discipline and punctuality; The latter cultivated his habit of independent thinking. 1978, he graduated from Pan Disheng University and returned to Hongkong. He didn't participate in the business management of his parents like the children of rich people, but started as the salesman at the bottom of his father's watch shop. Half a year later, he flew to Geneva and worked as an apprentice for 18 months in CHOPARD, a famous Swiss watch and jewelry store. Eighteen months' experience not only enabled Pan Disheng to master the watch technology, but he could even assemble his own watch. More importantly, he learned the experience of Swiss natives in managing high-end watches and precious jewelry stores. 1980, Pan Disheng returned to Hongkong with his general idea of starting a business. After returning to Hong Kong, he borrowed one million dollars from his father, opened a Dixintong watch jewelry store in Landmark, the most advanced shopping mall in Hong Kong, and began his legendary story of starting a business with famous brands and fine products. Central is a high-end business district in Hong Kong with high rent. Pan Disheng established the concept of famous brand in the hearts of Hong Kong people by calling on Swiss top-grade watches, such as Rolex and Chopin. And precious jewels. At the beginning, many Hong Kong businessmen held the idea of waiting to see this joke about the famous brand boutique route in Pan Disheng. Because in the early 1980s, only a few consumers in Hong Kong knew how to enjoy brand-name products. However, Pan Disheng insists that Hong Kong has stepped into the ranks of newly developed regions in Asia, and its per capita income is above the moderately developed level. At this time, it is time to cultivate and establish the concept that consumers enjoy brand-name products. Because Sheng Di Company followed the trend, guided the trend and was ahead of the times, it was able to make great efforts and create a new business model in the 1980s. 19801February, when Hong Kong entered the first Christmas in the 1980s, Pan Disheng bought eight pages of South China Morning Post, an old English newspaper in Hong Kong. The first five pages are used to congratulate the people of Hong Kong on Merry Christmas, and the last three pages are used to promote the brand-name products he sells. After the advertisement was published, it attracted the attention of many professionals in Hong Kong. Dixon became famous in one fell swoop. The second branch is 198 1. In the same year, Pan Disheng began to enter the high fashion industry, and he adopted the method of purchasing Hongkong franchise of famous foreign brands. He first obtained the exclusive agency of Charles Jordan fashion and opened two Jordan fashion stores in Hong Kong. 1982, he further purchased the exclusive distribution right of Jordan sporting goods in the Far East (excluding Japan). 1983, Pan Disheng obtained the exclusive right to operate POLO/RALPHLAUREN products. 1984, Pan Disheng obtained the global exclusive right to operate GUYLAROCHE products. In just a few years, Pan Disheng has become the individual with the largest number of franchise rights of world-famous brands. Sheng Di company is also famous for its brand management in Hongkong, which is favored by many middle classes, and Pan Disheng's business is booming. In the early and mid-1980s, Sino-British negotiations on the Hong Kong issue were in the ascendant. At one time, there was a wave of immigrants in Hong Kong, the economy was in recession and the film industry was in recession. Even Shaw, known as the "movie kingdom", reduced filming and even rented cinemas. At this time, Pandy formed Debao Film Company. Pan Disheng's investment in movies is by no means a whim. He believes that movies are a kind of mass entertainment, and even if the economy is depressed and the consumption power declines, it will not be affected. For example, in the early 1930s, during the Great Depression, the film industry flourished. In addition, through the dress of famous movie stars in movies, we can effectively promote the world famous brands represented by Dixintong Company and play an indirect advertising role. Such a kill two birds with one stone business, Pan Disheng is naturally willing to invest. He invited the famous director Xu Guanwen to make three films for the company for HK$15 million, together with the well-paid famous actors Chow Yun Fat, Yang Ziqiong, George Lam, Luo Meiwei and other stars, which greatly increased the strength of Debao Company, and made a number of classic works such as Autumn Fairy Tale and Imperial Sister. Debao has also become one of the top five film companies in Hong Kong. 1985, Pan Disheng acquired the listed company Shunfu Enterprise, achieving the purpose of backdoor listing. After the acquisition, Pan Disheng changed its name to Sheng Di Creation Co., Ltd. and injected its famous brand wholesale and retail business into it, which greatly increased Sheng Di's creative strength and its share price soared. 1987 1 1 On 20th, Pan Disheng announced that he had acquired DuPont, a famous French company, for 52 million dollars with the approval of the French government. Dupont is a famous brand company with a history of 100 years, serving the French upper class. It is said that Pan Disheng bought DuPont because he wanted to represent DuPont's products in Hongkong. However, when he contacted DuPont's general agent in Hong Kong, he was rejected. In a rage, he flew to France and bought the company. Then go back to Hong Kong and tell the general agent that it is not whether you will give me the agency right now, but whether I will give you the general agent in Hong Kong. Legend belongs to legend, but this is not the case. Dupont has experienced a crisis because of annual losses. Pan Disheng said: "All our acquisitions have been carefully planned, and the acquisition of DuPont is no exception. We spent half a year collecting information and making a decision after in-depth study. This is a cautious transaction. " After the acquisition, Pan Disheng reorganized DuPont and announced that it would take five years to recover the cost. Therefore, DuPont's turnover increased by 2.6 times in the first year, exceeding HK$ 400 million. The experts in the shopping mall were amazed. 1987 and 1988, Pan Disheng successively acquired shares in Hong Kong Maochang Glasses and American and Japanese Glasses, and bought 20% shares in Henghe Jewelry. In the early 1990s, Europe fell into the trough of economic recession. HARVEYNICHOLS, a famous British department store with a history of 180 years, is also in crisis due to serious losses. Pan Disheng, with his unique vision, bought this company with a huge sum of 53.7 million pounds in 199 1 year 10 when everyone was not optimistic. After internal reform, reorganization, redesign and decoration, HARVEYNLCHOLS Company turned losses into profits after five months. Pan Disheng's business vision and way of doing business are widely praised by the international business community. 1992 1 1 On 24th, Pan Disheng held a press conference at Wang Fu Hotel in Beijing, and announced that Dixintong Group would invest 800 million Hong Kong dollars in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu in the Mainland to expand the department store industry in the Mainland. By the end of March, 1994, the market value of Dixintong Group had reached about HK$ 5 billion, and the personal wealth of Pan Disheng had exceeded HK$ 2 billion. In more than ten years, Pan Disheng's assets have increased more than 300 times, which is a miracle. 1990 was rated as one of the top ten outstanding young people in Hong Kong. This year, Pan Disheng won the Hong Kong Young Entrepreneur Award; 1992 was voted as one of the top ten outstanding men in Hong Kong by Hong Kong people. Hurd, then Chief Secretary for Administration of Hong Kong, called him "a miracle in the business world and an example for the younger generation in Hong Kong." At present, Sheng Di Group has developed into one of the largest and most profitable retail and wholesale groups in Hong Kong. The subsidiaries of the group are located in the Far East and major European countries, with more than 200 stores and a huge international wholesale network all over the world. Sheng Di founded the Group with a turnover of 654.38+77 million yuan and a net profit of 243 million Hong Kong dollars. Dixintong Group's market value also jumped to the top 30 listed companies in Hong Kong. As a modern celebrity, Pan Disheng is young, handsome, well-dressed and full of life. He likes famous brands, not only wearing famous brands, but also riding famous brands-two Rolls Royce. He said: "I have always believed that a person should use famous brands to highlight his personal style, not for the sake of famous brands." Handsome guys, famous cars and beautiful women, Pan Disheng's love life is also changeable. He has been married three times, and all three brides are beautiful. The first wife was Yang Meiqi, and Pan Disheng had a daughter with her. The second wife is Yang Ziqiong, a famous movie star. Yang Ziqiong was once elected Miss Malaysia, and she is also a famous kung fu movie actress in Southeast Asia. 1992, married his current wife on. Yu was born in a wealthy family and holds a master's degree in business administration from Harvard University. Before she married Pan Disheng, she was a senior employee of a securities company in Hong Kong, with an annual salary of over1000000. At the end of the year, I brought my second daughter, which made me smile. It is said that the only person in the world who can make Pan Disheng kneel is his little daughter. "Bowing your head and being a willing ox" is also a kind of enjoyment of life. He is currently the chairman of Dixintong Chuangchuang Group with assets of HK$ 2.8 billion.
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