What fast fashion brands are worth recommending?

fashion

The combination of time and fashion

@ Green

Fast fashion concept

Fast, fast, cheap, keep up with fashion trends.

Fast-fashion clothes have been kept.

Update at least twice a week.

Bring unique experience and innovative products to consumers.

Past 20 18.

The fast fashion industry seems to be in a slump.

TOPSHOP, a high-end fashion brand, announced the cancellation of Tmall flagship store.

British fashion retail giant New look announced its withdrawal from the China market.

Fast fashion seems to have slowed down.

It has infected the whole industry with a gray mourning atmosphere.

However, not all fast fashion brands are completely humiliated.

A few days ago, Uniqlo boss became the richest man in Japan.

Zara's boss used to be the richest man in Spain.

Consumers' tastes change at both ends every three days.

A really good fast fashion brand.

It has already developed in the direction of "sustainable production"

Before July 7th, I especially didn't like the concept of "fast fashion".

Because they encourage the consumption concept of "wear it and throw it away"

Shorten the life of fashion and increase the waste of resources.

"Efficiency-driven" production mode stifles creativity

However, some brands have changed in recent years.

Let Qiqi change a lot.

Young people see these brands.

They are either self-help or successful old-fashioned fast fashion.

Or a unique concept brand that is emerging and developing to stifle the initiative.

In the industry dilemma, it is still like a duck to water.

Facing the trend with high-quality basic models and creative design models.

Subdividing the clothing field, they are not doing "fast fashion"

But back to the stitch itself.

Let's take stock of it for everyone today, July 7.

Those popular, high-quality "fast fashion" brands

Comprehensive price, quality and design

See what's really worth buying ~

Uniqlo (Japanese clothing brand name)

Uniqlo has many advantages. It is Qiqi's favorite fast fashion brand in China, and the biggest reason is the high quality of fabrics.

Uniqlo has a special wool pasture, which not only pursues innovation in fabric use and research and development, but also does a good job in service and details, which is why Uniqlo's offline stores are often overcrowded.

However, design has always been the contradiction of Uniqlo, and it is really difficult for the basic models to wear bright colors! I have visited Uniqlo several times before, which is ugly!

However, this year's Uniqlo seems to have opened its eyes. The latest new skirt paper is really beautiful! Especially the little red skirt below, Qiqi couldn't help but pick up the tag and study it carefully: "? Is this still the Uniqlo I am familiar with? "

New suggestion

H & ampM

H&m's new spokesperson is really H&'s incomparable beauty temperament ~ I am wearing a very tall dress, and only Yaya can do it.

H & ampm's brand style is very obvious, street style, big prints, big letters, denim tannins. If Uniqlo, Zara and H &；; M is the three giants of contemporary fast fashion, then H &；; M is the better quality of the three, because it can't compare with Zara in product production line and Uniqlo in detail quality, so we can only work H& on the cost. More than enough, of course, H &；; M's comprehensive experience is still above average.

H & ampM H& Many famous brands, such as other stiroes focusing on high-end minimalism, Monki focusing on street style mix and match, COS full of girlish temperament ... If H&; M is tired of wearing it. It is also a good choice to try these different styles of brands ~

New suggestion

A Spanish brand

Several brands of infitex, a Spanish fast fashion company, are familiar to everyone. Zara has the highest nationality, followed by Notes, Bershka, Pull, Bear and Massimo Dutti. Among them, MD is the company's high-end brand, and the design version and quality rank first among these brands. Bershka's clothes have a sense of design on the basic model, and the quality is the same as Zara's. The design of the notes is ok, but the quality is not flattering ... Considering several brands, Zara is the most cost-effective.

All the stars are big fans of Zara. From daily necessities to Japanese and Korean stars to domestic flowers, such as Liu Wen, Kim TaeYeon and Jiang Shuying, Zara can often be seen wearing private clothes, and the appearance rate is definitely fast fashionNo. 1.

Zara's biggest advantage is that it has a huge database and tracks people's hot trends 24 hours a day through the Internet. In other words, Zara accepts people's likes and dislikes and applies them to the next wave of design. It also took the lead in the rapid fashion revolution, using organic cotton, lyocell fiber, recyclable wool and other environmental protection materials to make clothes, launching the recycling activities of old clothes, and recreating the shape the invisible series for out-of-season clothes.

New suggestion

Urban revival

UR from Hong Kong is the most representative fast fashion brand in China, which can almost compete with the Big Three in the market.

The quality is above the average level of fast fashion, and design is the most brilliant thing in their family, and there is even a trend to catch up with zara, especially in spring and summer clothes. Every season, the new little skirt is always eye-catching and the discount is quite strong. On July 7th last year, they missed the discount, which was as painful as missing the whole world ~

New suggestion

Forever 2 1

Be sure to say Forever2 1, because it used to be an amusement park to save slum girls from embarrassment! As a representative American brand of fast fashion, Forever2 1 is of course European and American, with low price and many styles, which is more suitable for the student party, often appearing in major popular American dramas, and it is also convenient to get the same paragraph.

But in all fairness, its development in recent years can only stop at "fast fashion". Unfortunately, Forever2 1 is the kind of fast fashion brand mentioned above, which is about to be shot to death by the flood of consumption on the beach. Recently, they are going to close their stores and withdraw from the China market. official website and flagship stores are having crazy discounts.

If Gap, a clothing brand also from the United States, is a super-large Taobao store, then Forever2 1 can only be regarded as an offline store in Pinduoduo, and the poor fabric is the biggest minefield, so it is still possible to casually wear the design ideas of the season.

New suggestion

8 seconds

South Korea's fast fashion trend is also unique, but the street trend is not fashionable. Elegant mature women and street cool handsome are perfectly integrated, and 8second is one of the representative brands.

Compared with various Korean Dongdaemun purchasing and ins popular Korean brands, 8second looks much higher-end. Their sweaters and jeans are quite easy to wear, and the basic models can also be combined with unique ideas to become personalized.