Loan drainage promotion copywriting

People's Daily reveals six routines of online lending. What are these routines?

Recently, the People's Daily revealed that online lending has revealed six routines, so let's talk about it today. What are these routines?

1 type: Many criminals will build a virtual loan platform and use publicity such as "second review", "low interest", "high quota" and "easy access" to induce consumers to download mobile phone software and apply for loans. When the victim completes the information filling and quota approval process through the mobile phone software, then the criminals will use the bank to fill in the wrong information, have overdue records, have credit problems and other reasons to create trouble.

Second, criminals will grasp the victim's psychology by accurately grasping the victim's information, and then let the victim complete the last two steps of "closing the account" and "clearing the balance" on the grounds that the victim's campus loan record will affect his personal credit information. However, when the victim chooses to cancel the account, the criminals will instruct the victim to transfer the money to the designated account through the online loan account and then disappear on the grounds that the back office cannot operate.

The third type: criminals will also post some false advertisements on the Internet, and then attract the victims to pay attention to applying for loans, and then ask the victims to deposit money in their bank cards on the grounds that there are too few running projects or insufficient scores, and then get a higher loan amount. However, after the victim follows the instructions of the criminal, he will tell the criminal some information such as the verification code, and then the criminal will quickly transfer the money on the victim's bank card through the third-party platform.

Fourth, this method takes advantage of the victim's psychology of wanting to make money, and then cheats the victim into engaging in some online loan business. This method only needs to use the identity of the victim to make online loans, but the principal and interest generated are repaid by others, and a certain commission is paid to the victim, and then the victim is induced to apply for a loan as a loan on the online lending platform. After cp is successful, criminals will pay for it themselves.

Fifth, many criminals will spread some information about fake loans online, and then attract victims to register for the platform, making them feel happy. Then they will communicate with the victims on the first-line social software as platform staff, and then after learning about the loan needs of the victims, they will use some reasons to test the payment ability of the victims, and then the victims will scan the code to pay according to the QR code provided by the criminals, thus defrauding the funds.

How to promote loan drainage is better

Now that the short video bonus period has not passed, it is a good idea to use short video for marketing. For example, a commonly used drainage method of Tik Tok is the matrix game: When you brush Tik Tok, can you always see a particularly familiar account in the account you pay attention to? This is actually a strategy to make a Tik Tok matrix account, using large ones and small ones, interacting through guest appearances and comment areas. , to achieve mutual communication between fans, maximize the matrix effect, and quickly increase the number of fans in a short time.

A connection between accounts has been established. Through the horizontal Tik Tok operation planning, fans can be reached and commercial value can be enhanced. Many Tik Tok talents have formed a fixed video style, from color matching, cover to opening words, and some talents have fixed their own release time and formed a potential agreement with fans.

In fact, there are many drainage methods, such as question-and-answer platform drainage, self-media drainage, talk about post bar drainage and so on. And bidding is the most direct and effective way to promote orders.

Do you know how to drain customers who want to borrow money?

I have also been in sales for many years. Many businesses involve loans, and I have also done loan business for customers. There are also many friends around me who are doing loan work. I hope my answer can help you.

First of all, as the sales of loan business, we should put a correct attitude and do loan business with a positive professional attitude. Generally speaking, the basic salary of loan salesmen is not high, and they mainly rely on the commission of loan sales to realize the increase of income. Therefore, you should take the sales of loan business as your own business, treat this business wholeheartedly with full enthusiasm, and get more for more work. This is only the premise of doing a good job in loan business sales.

Secondly, you should constantly learn the knowledge of loan business and constantly enrich and improve your business ability. Know clearly the loan products you have made, and adjust the direction of loan work in time according to the changes of policies and markets.

Finally, you should know who your loan customer is. Then from what aspects to approach the target customer base, so as to develop more potential customers and do more loan sales.

After you do the above, as long as you work hard enough, your loan sales performance will generally not be very bad. Generally, there are telephone sales, online advertisements, friend introductions, and "sweeping the floor and sweeping the street" to issue business cards. The following mainly introduces the practice of loan business customer base.

First: personal mortgage business customer base development. Mainly personal housing mortgage loans, housing mortgage loans and so on. Such customers are generally large loans. You can cooperate with real estate agents and real estate agents, so that you will get a large number of customers.

Second: the customer base of personal car loan business. Mainly car loans, if you can reach cooperation with car dealers and car salesmen, then your loan business has been half successful.

Third: the development of enterprise customer base. One is the business that enterprises need loans for business development, and the other is the loan business of real estate developers. If there is a developer relationship channel and cooperation is reached, then your loan business need not worry.

Of course, this is just the sales method of loan business I have learned, and of course there are many better methods. I hope my answer will be helpful to your loan business. What other loan business sales experience do you have to share and make progress together? Please leave a message to communicate.

How to promote drainage by making financial loans

1. Plug-in type and paste type (plug in the car, knock on the door, sweep the market, sweep the street)

2. WeChat merchants play (paying WeChat merchants to advertise)

3. Various physical advertisements (banners, floor signs, bicycle enjoyment)

4. Telemarketing (number resources are more important, and you can also hire someone to call)

5. Collection companies. Every collection company has a large list of repayment customers, and more people want to apply for loans again every day. It's much more effective for you to take care of them than to run a few peers.

6. Credit center, go to the People's Bank to send business cards to "rob" customers. Where is the People's Bank? A place to collect credit information. 10 credit 9 people definitely want to borrow money and need to spend a lot of time on it.

1. Loans from financial institutions refer to loans granted by commercial banks to various financial institutions. It mainly includes loans to correspondent banks, foreign banks, investment banks, savings and loan associations, credit cooperatives and finance companies. Although these financial institutions are lenders themselves, they partly rely on commercial banks in terms of funding sources and need commercial banks to provide financing, mainly short-term financing. Commercial banks generally stipulate a loan amount within which loans can be made. Because their loan demand is regular, they can borrow and pay back at any time. They use the interest income of the loan to pay the loan interest and make a profit from it.

2. Loans to financial institutions mainly include loans to correspondent banks, foreign banks, investment banks, savings and loan associations, credit cooperatives and other financial companies. Although most financial institutions raise funds and issue loans by selling commercial paper, they still need to borrow short-term funds from other commercial banks. In order to ensure the short-term financing needs and the maturity of the commercial paper issued, these financial institutions often sign loan limit agreements with several large commercial banks, and repay within the loan limit, so that the interest income and expenditure of the loan can offset each other. Because of the guarantee of credit line agreement and short-term demand, this kind of loan is usually unsecured. Interest rates are also relatively low. For large financial institutions, the basic interest rate plus compensation or agreement commitment fee is usually used to determine.