How did evil spirits develop?

There is a demon, an original comic platform company with almost no revenue. After three years of persistence, it has to consider the issue of liquidity. Founded in 2009, Yao Qi, a website originally positioned as a comic book, has now become an original comic book website popular with fans, teenagers and girls. Officials claim that 5000 chapters of comics can be updated every month. Recently, there are fan cartoons of the mobile game Magic Baby jointly launched by DreamWorks and Perfect World [1].

This company looks like a comic book company, but it classifies itself as an internet company. One of the reasons is that there are monsters who don't have their own comic authors, and all their works come from manuscripts or netizens' contributions. There are about forty or fifty authors of illegal signing, most of whom are part-time. "Cold Dance" is the author of "100,000 Cold Jokes" and the most successful star author in the submission system.

A demon once promoted the author training system, that is, to provide some potential authors with a certain fee to support their creation. Today, this system has been temporarily suspended, and it will only be started when particularly outstanding authors are found. It seems that the emergence of new authors has begun to take shape, and good authors will soon be tested by the market. Once these authors become illegal authors, they can get a fixed fee income.

According to Dong, a star author like "Cold Dance" can earn about 3,000 yuan a month through the reward activities in the station. "Cold Dance" is not a contracted author, but a demon contracted author who gets a fixed fee ranging from thousands to tens of thousands according to the quality of the work. Although a demon is trying to share the benefits, all the authors have not shared the benefits because the paid reading has not been done yet. "Paying for reading novels has been done, but comics have not." [2]

"So we should belong to the internet circle, not the animation circle. Not familiar with the animation circle, haha. " Dong said this sentence with a little ridicule. In the view of traditional comic circles, the style and quality of enchanting works are too rough, which is not the same as the well-made and excellent comic magazines and singles. For example, "100,000 Cold Jokes" looks like graffiti, and the roughness of the picture will make traditional cartoonists exclaim, "Can this also be called comics?" . Because of this, there is always a gap between the demon world and the traditional comic world.

However, it doesn't seem to care much about this barrier. As an internet company, it has its own ideas: in the internet world, high-quality painting style and quality are no longer the most important, and a cartoonist should be a storyteller, a person whose picture is so boring that you can see it. In addition to good content, comics should also have good promotion and operation. "In art, we respect the traditional comic industry, and we can't compete with them if there are demons, so we shut up. But we are better at commercial operation and promotion. " Dong is obviously confident in the influence of the website.

What Dong said is also true. 20 1 1 year, the domestic animated film "Kuiba" won favorable comments, but it only earned 3.5 million box office revenue, far below the production cost of 35 million. In the industry's view, this is the result of typical distribution operation failure. [2]

2 development editor

How much money can a demon make in that operation?

Registered users 3 million, monthly active UV (independent access) more than 20 million. Although these indicators have reached a certain order of magnitude, the income brought to the demon is very limited. This is also a problem that needs to be faced at present: although the works have formed considerable influence and coverage, they have not produced corresponding liquidity. 20 12' s revenue mainly comes from in-station advertising, game intermodal platform and VIP value-added services, but the scale is almost negligible.

One evil spirit of "michel platini" is Shanda Network, which is the controlling shareholder of the former. More than 30 of the company's more than 80 employees are content editors, and the rest are product design, wireless and technology. Before 20 12, there was a demon who didn't consider commercialization, but as Dong said, no matter how big the company is, it can't tolerate a project losing money all the time. Therefore, commercialization has become the promotion focus of 20 13.

The first improvement is the VIP paid membership system with evil websites. The services that paid VIP can enjoy are not much different from those of ordinary members. Paying members and ordinary members can read all the works on the website, and the privilege is to give their favorite authors a "monthly ticket" (there is an evil virtual currency, and the more monthly tickets, the more popular the works are). Therefore, the proportion of evil paying users is still very low. Moreover, the income earned by comic writers from "monthly tickets" is not a standard way of sharing, and the author can only get 300-3000 yuan according to the number of monthly tickets. The "cold dance" mentioned above is the most popular, so the monthly income generated according to the monthly ticket is about 3000 yuan. This means that the contracted authors can only get relatively fixed incentive income and fixed manuscript fees, and there is no strict income sharing. [2]

"We will make some functional adjustments this year to increase the attractiveness of VIP membership services." There is a demon who has obviously realized this problem.

In addition to paying users, the greater ambition lies in the adaptation of comic film and television dramas and the development of peripheral products. After the first battle, some demons plan to increase the number of cartoons adapted into animated versions on 20 13, but the number will not be too much. In terms of peripheral products, in 2065438+February 2002 and 65438+2002, a demon tried to launch "100,000 jokes" shirts, business cards and other peripheral products. But judging from the forwarding volume in Weibo, the attention caused by these peripheral products is still very limited. "From the market reaction, this road is difficult to take, because after all, we don't have a professional design, production and sales team." Dong said to him.

So we need to break through from all possible directions. There are already publishers interested in publishing "100,000 Cold Jokes", so collecting copyright fees will also be a source of income in the future. The problem is that enchanting cartoons are mostly rough works, and few publishers are willing to publish them in the end. Even if it is published successfully, whether the rough picture quality can make readers who are used to beautiful picture books pay the bill will be another question.

"If the whole industrial chain is opened, the enthusiasm and input of content creation will come in, but the key to all this is to have a successful precedent." Dong said to him. There is too much uncertainty about whether there is a demon spirit that can become this precedent. [2]