How does the official WeChat account usually operate?

Based on the WeChat platform, the official WeChat account has its own traffic advantage, which is a weapon for merchants to drain and suck powder. However, operating the official WeChat account is not a simple matter. If you don't master the degree, it is likely to be rejected by users, and the previous efforts will be in vain. How to operate the official WeChat account?

How to operate the official WeChat account?

1. The original articles of grounding gas are the most attractive to fans.

In the era of fan economy, having many active fans is undoubtedly the core competitiveness of the official WeChat account. However, we found that if we want to expand more fans, we should push more original high-quality articles, which are easy to be forwarded, thus bringing more fans. In the past six months, three articles in the Packaging Zone have been read more than one million times, namely "The Great Reversal: Fear of Finding a Job and Reducing Salary 2065438+05"; Top foreign companies have withdrawn from China, and China people are facing the third big turning point of fate after the reform and opening up; China's manufacturing industry is facing a total collapse: millions of industries have invested in the unemployed army, and maintaining stability will be under pressure; More than ten other articles have been read over 100,000 times. Up to one day, forwarding up to100000. These super popular articles have brought us many professional fans because of their long dissemination time and large number of readers.

2. The effect of forwarding popular articles is greatly reduced.

High-quality original articles can get many fans, but the effect of forwarding such articles is usually not good. Take "The Great Reversal: 20 15" as an example. Tencent Cloud database shows that as many as 2.5 million people read it in the first seven days, and it continued to be popular for more than a month. According to the preliminary estimate of the number of likes, the article has gained 8 million readings. However, we found that although it was subsequently forwarded by thousands of official WeChat accounts, none of them exceeded 65,438+10,000.

3. The labor intensity and difficulty of operating the official WeChat account are beyond imagination.

When many WeChat teams first started to operate, they vowed and were full of confidence. But after the operation, I found that if I don't update the original article, I can't attract the attention of fans at all. Updating several articles every week is too much work. Because there are too many official WeChat accounts, and the traffic charges with China characteristics are extremely high, WeChat users are increasingly picky about the articles on official WeChat accounts. Therefore, the operation team must try to make the article lively and interesting, which needs repeated consideration and careful revision. Some people even say that "an article is like a battle, which is more sad than writing a paper".

In addition, from the feedback of readers, WeChat articles should not be too long, taboo and difficult to understand, but simpler. Usually, more fashionable online language can impress readers more.

4. Refined operation is critical.

Wechat is a huge market based on social platforms. It can't be just a flash in the pan, but there is no doubt that the hottest period has passed. With the gradual decline of users' sensitivity to official WeChat accounts, many poorly maintained accounts even experienced negative growth. Therefore, the vitality of the official WeChat account alone is limited, and it will be healthier to go offline or combine with the web version. For those official WeChat accounts with enough fans, it is necessary to retain and attract more accurate fans through refined operations.

"Packaging Zone" allows fans to use the website's industry information, online training, online tools, online testing, packaging and printing knowledgeable person and other practical columns for free without logging in. Therefore, fans will not easily shift their positions.

5. Operators should pay close attention to operational risks.

In recent years, for the sake of maintaining stability, the government has gradually tightened online speech. Some official WeChat accounts that forward sensitive content have been banned by Tencent. Especially since this year, the whole speech environment has become more severe. In the "packaging area", three popular articles were deleted by WeChat operators for reporting unemployment, difficulties in the transformation of manufacturing bosses and the withdrawal of foreign companies. Therefore, the WeChat official account operation team should keep pace with the times, control the scale of speech and avoid the risk of closure.