What are the success or failure cases of emotional marketing of Internet products?

On the occasion of the 60th anniversary of the Bank of Musashino, Japan, the short film "Lie detector" (Silver Award of ACC Japan Advertising Festival in 20 12) was released. In the short film, there is a lie detector on a person's head. The greater the pointer deflection, the more unpleasant what the person says. There are subordinates who cater to the boss's cold jokes, salespeople who tell customers "you are dressed beautifully", and boys who tell their girlfriends "I like you very much" on a date. After experiencing all kinds of sweet lies, the hostess returned to her hometown and faced the sarcasm and "ridicule" of her best friend, but the pointer of the polygraph was calm. One positive and one negative, one true and one false, convey the brand's appeal in comparison: Musashino is a Japanese city, and this advertisement is the message that Bank of Musashino wants to convey to the local people. Hometown people should choose their hometown banks and treat each other sincerely. Almost everyone lies every day, and it even becomes a language and social skill for themselves or others. This is a profound insight into social humanity, but it is perceived by Musashino Bank and applied to emotional marketing.