Eulogize the story of the car logo

"Exquisite craftsmanship, perfect car" soon became a well-known slogan, suggesting that vehicles will provide the good performance of German luxury cars and the lasting reliability of Japanese cars. NameLab company in San Francisco has put forward several naming schemes around these concepts, among which Acura stands out. Dave Heath, senior sales manager, explained: "The word' acu' means' accurate' in several languages.

In the early years, Acura had a name, but no brand logo. Unlike the traditional way of the automobile industry, Lenovo and Integra did not have a brand logo when they were launched. A few years later, when NSX was launched, it was the right time to provide visual expression for the department's new slogan "Exquisite craftsmanship creates excellent performance". Is there a more appropriate expression than using an engineer's caliper?

Everyone is satisfied-except one important person. Just like "H" is the symbol of Honda, the founder and spiritual leader of Honda think that Acura needs to be represented by "A", so a small bar is added between the pliers handles. The image of the caliper has not changed, and it is still a capital letter.

"Exquisite craftsmanship, perfect car" soon became a well-known slogan, suggesting that vehicles will provide the good performance of German luxury cars and the lasting reliability of Japanese cars. NameLab company in San Francisco has put forward several naming schemes around these concepts, among which Acura stands out. Dave Heath, senior sales manager, explained: "The word' acu' means' accurate' in several languages.

In the early years, Acura had a name, but no brand logo. Unlike the traditional way of the automobile industry, Lenovo and Integra did not have a brand logo when they were launched. A few years later, when NSX was launched, it was the right time to provide visual expression for the department's new slogan "Exquisite craftsmanship creates excellent performance". Is there a more appropriate expression than using an engineer's caliper?

Everyone is satisfied-except one important person. Just like "H" is the symbol of Honda, the founder and spiritual leader of Honda think that Acura needs to be represented by "A", so a small bar is added between the pliers handles. The image of the caliper has not changed, and it is still a capital letter.