Should Sean, the spokesman, be responsible for the accident of Ozark brand?

Why blame Sean Shaw? Is it because he is easy to bully, or because he is red enough?

In the Ozark brand incident, Sean Xiao did nothing from beginning to end. Originally, it had the greatest influence on him, but he didn't make any noise or complain.

If so, it is unfair to blame him.

Of course, it is no wonder that the brand side, they should not have expected such a thing to happen.

Ozark's initial popularity was not very high. If it weren't for the cooperation with Sean Shaw, many people would never have heard of it. I have to say that they have a good eye and chose Sean as the spokesperson, which suddenly improved the brand awareness.

As for sales volume, Peter Pan's spending power is obvious to all, so don't worry at all.

After the official announcement of Ozark brand, the products were sold out in an instant, and after several rounds of replenishment, they were still sold out. The sales volume of a single platform exceeds 500 thousand, and according to incomplete statistics, the total sales volume exceeds 70 million yuan.

And even so, there are still many fans complaining that they are slow and didn't grab it.

How many people in the entertainment circle can have such a strong ability to carry goods?

More importantly, if these sales are only temporary gains, the long-term impact of Sean's endorsement of Ozark can not be ignored.

As the relevant person in charge of Ozark said, the brand spokesperson can personalize the brand and establish the brand image.

This time Ozark chose Sean Shaw as the spokesperson, which not only reflected Ozark's strong strength, but also attracted the cooperation of top stars, achieving the effect that one plus one is greater than two.

In other words, Ozark took a fancy to Sean Shaw's popularity and influence, and the cooperation between the two sides was win-win.

According to the person in charge, Ozark attaches great importance to the cooperation with Sean Shaw, but they didn't expect to keep it secret because a customer service caused controversy.

Sean Shaw went to ask the customer service why Ozark insisted on Sean Shaw's endorsement, and the customer service replied, "Because Sean Shaw is cheap."

To be honest, I don't think this customer service really understands why Ozark should cooperate with Sean Shaw, otherwise he wouldn't be just a small customer service.

And I don't think he really knows Sean Shaw's endorsement fee. After all, these are only known by the company's top management and relevant responsible persons.

The company's finances are confidential, what's more, this customer service is a third-party cooperative customer service, and the possibility that he knows is slim.

There are two reasons to say "Sean is cheap".

First, because I don't like Sean Shaw, I directly show my attitude.

Second, because he wanted to end the conversation quickly, he perfunctory it.

It's just that he didn't expect the black powder to wait for this sentence, so the screenshot of the chat record will be madly transmitted online.

The reason why Black Powder publicizes this matter everywhere is to prove that Sean Shaw's commercial value has declined, so as to achieve the purpose of attacking Sean Shaw.

You might as well think about it, if this happened to other stars, would it make such a big noise?

The answer is obvious.

Since the "227 incident", Sean Xiao has always been resolute and excited every time something happens.

After entering 202 1 year, Sean has a smooth journey and is unstoppable. It is natural to say "Sean is cheap".

Ozark should have anticipated all the consequences before inviting Sean to speak for him. The only thing he didn't expect was that customer service would talk nonsense.

Speaking of which, I have to praise Ozak. He has a quick reaction. After knowing the situation, he made a statement directly.

Attitude and speed are first-class.

Some people may ask, it is obviously the unintentional words of brand customer service that caused this right and wrong storm. How can you say you don't blame Ozark?

This is because, since Ozark chose Sean to speak, he just wanted to take the high-end route. The customer service said Sean was cheap, which also lowered the brand's grade invisibly.

Empathy, ozark certainly doesn't want to see such a thing happen.

As a brand, they hope that the higher the price of Sean, the better, because it proves that their brand is of high quality and strong strength.

In the final analysis, it's still the customer service and Sean Shaw who are to blame.

Customer service is intentional or unintentional. He doesn't have the qualities that a customer service should have. It was because of his careless words that he almost had an irreparable impact on Ozark and Sean.

And Sean Shaw Black Powder, they played a role in this matter.

Practically speaking, Sean Lai, as a public figure, can accept public supervision and make well-intentioned criticisms and suggestions, but there is no need to create a storm.

The world will not become what anyone expects. While accepting what we like, we should also allow what we don't like.

For things you don't like, there is no need to force yourself to like them, but at least respect them.

In the Ozark incident, Sean Shaw was innocent and the brand was innocent. The most important thing to reflect on is customer service and black powder. I hope they will restrain their words and deeds in the future and stop causing trouble.