What else can the sharing economy share?

According to the domestic research on sharing economy in recent years, some achievements have been made.

A few years ago, when everyone rushed to engage in e-commerce, WeChat business, gray production, and traffic realization, countless micro-marketing practitioners did the opposite. They add powder to the official WeChat account by laying a "photo printer" offline (after users pay attention to the official WeChat account, they scan the QR code and import pictures to print photos).

20 15 and 20 16, when the content output of "WeChat official account" is dominant, the activity of WeChat is at its peak. At that time, the fan retention rate of photo printers could reach 50-65%, and the opening rate was 5-7%. The price of a single fan was as high as 1-2 yuan. Countless people have made a fortune by selling powder or introducing official WeChat accounts to advertise.

The year before last, due to the blowout of bicycle sharing, all kinds of sharing equipment emerged in an endless stream, and many functions were similar to those of photo printers, which were purely drainage and powder absorption. So, can those offline sharing devices that carefully package beautiful data drain and suck powder?

Yonghui only knows a little. Briefly for your reference.

At present, small entrepreneurs have access to three kinds of operational sharing economy projects:

1, first of all, sharing economic projects that can directly generate cash flow, such as sharing massage chairs and sharing KTV (Alipay and WeChat enjoy paid services).

2. The second type is powder-sucking sharing weighing scale, public drinking fountains (represented by water cool cloud sharing drinking fountain faucet), shared paper towels (represented by ZHO), WIFI, etc. (scan code and weigh for free or take a pack/cut paper towel).

3. Third, industry solutions share economic projects: such as shared access control system (most people don't know this, we will talk about it later).

From the end of last year to the first half of the year, it was the outbreak of sharing massage chairs, and chairs were being laid all over the world. The profit model of sharing massage chairs is simple. One is to sell chairs directly to earn the difference, and the other is to collect service fees. The investment promotion rhetoric is very attractive, such as-

"You go to an indoor environment where everyone stays for more than 1 hour and people flow a lot. Take a massage chair with a price of 3000 yuan and put it in. The daily income of this chair is about 50 yuan, which is distributed to platform 15% and local 15%. You make a net profit of 35 yuan every day, and earn 1 0,000 yuan every month to be a chair for three months. Shop 100 chairs, invest 300,000 yuan, and lie down 65,438+10,000 yuan every month after 3 months. " In the middle of last year, I saw a full row at the junction of all floors in Yiwu International Trade City, and the experience was OK. I wonder if it still exists! Please leave a message if you know, thank you)

It's hard to say whether the daily output is 50 yuan, but in fact, a chair with good quality and appearance costs more than 1000 yuan (related to the minimum order quantity) and is sold to more than 3,000 agents. As the operating cost of the manufacturer's project, 2000 yuan is equivalent to using the resources of the agent and making a net profit of 15%. For manufacturers, this is an unprofitable business.

Now it is suitable for sharing massage chairs, and the venues with high output are basically paved. What was invested a year ago was basically the stage of equity dilution and cash-out. It's up to you whether you want to come in or not. I won't do it anyway.

Let's talk about the popular sharing weighing scale, paper towels and water dispensers.

Although we have seen sharing weighing scale in many places offline, according to my friend, sharing weighing scale is still a blue ocean market. There are not many businesses that really have stable liquidity and come in to make a big impact. An important evidence is that the ex-factory price in weighing scale is almost equal to that of massage chairs, with the ex-factory price as high as 800- 1500 yuan (related to MOQ) and the retail price of 2,000-3,000 yuan. At that time, it was ridiculous, but after a circle of discussion from suppliers, it was basically like this.

The reason for the high ex-factory price is that few people do it.

Then, why can pharmacies survive by charging 1 yuan to weigh themselves, and basically everyone has to weigh themselves, but the laying progress of "Sharing weighing scale" is not as good as expected?

The problem still lies in "realization". Different from sharing massage chairs or KTV, sharing weighing scale can't directly generate cash income, and the ultimate income is "fans" who scan the code and weigh for free. However, as we all know, there are two main channels for realizing WeChat fans: 1, and the opening rate of WeChat official accounts has dropped precipitously, making it increasingly difficult to realize them; 2. The official cracked down on over-marketing, and the personal number was blocked every day ... Outside, fans or traffic were in a state of "no market value", and the profit model was not clear enough except for selling equipment later.

Let's talk about sharing tissues first. The production cost of shared paper towels is divided into three grades according to the "paper load", namely 400 yuan, 600 yuan and 800 yuan, and the retail price varies from 1000 to 2,000 yuan due to the difference in product quality and paper load. In addition to the cost of the machine in the early stage, paper towels (2-3 wool/bag) will be added continuously in the later stage, which also makes second-hand merchants generally think that it is more troublesome to operate.

Let's talk about the issues that everyone is most concerned about. How about the daily flour output of shared weighing scale and shared paper towels? Let's just say.

First, since we all need to weigh ourselves and use paper in our daily life, there is no doubt that code scanning will definitely happen.

Second, milling depends on the site rather than the equipment itself. If you put the equipment in a busy shopping mall and corner, the powder will definitely be different. So if you plan to buy a batch of shared equipment to absorb powder, in addition to carefully comparing the purchase price, you should also strictly check your own resources: Do you have the ability and resources to spread the equipment to the place with the largest traffic?

Third, don't be superstitious about manufacturers' data. As mentioned above, powder production depends on the site rather than the equipment itself. In order to sell the equipment, manufacturers will naturally shop the equipment in the bustling downtown area as a model market, which is of little practical reference significance. It is very important to drain the shared equipment and weigh yourself.

Finally, talk about the little-known but interesting shared access control system.

Shared access control system, that is, each building installs a free access control system (intelligent visual hardware terminal) for the cooperative community, which is somewhat similar to the "screen advertising machine" embedded in front of the building, and the management right belongs to the community property. The owner can scan the code to open the door after installing the client on the mobile phone; Visitors can enter the room number through the building intercom screen, and have a video conversation with the owner through the mobile phone. The owner can open the door with one button. If the visitor also has a client, the host can preset a temporary authorization to open the door, and the visitor can open the door by scanning the code on the terminal screen.

Sharing economy: sharing access control system and sharing user data, there are five profit models: 1, bonus for identifying and arresting criminals; 2, terminal screen advertising, similar to Focus Media. 3, peripheral delivery service, similar to hungry takeaway (involving tea, rice, oil, salt, sauce and vinegar tea). 4. Regional wealth management products. 5. Client advertising (platform advertising).

This sharing economy project model has a high threshold. It is said that the current profit situation is good and interesting. Share it.

It can be predicted that both Ma Yun's "new retail" proposition and WeChat's pro-son's "small program" are the products of Internet giants' empowerment and accelerated deep integration of online and offline, which is followed by changes in retail concepts and environment. Sharing economic equipment that conforms to the general trend will continue to innovate and emerge in an endless stream.

In this regard, Yonghui's suggestion is that the drainage equipment for sharing economy can be bought at will, but it is not expensive and cannot be bought. But someone pulls you to invest in shared equipment, remember two things:

1. At present, the shared equipment that can be scaled up must be high-frequency products "eat, drink, wear and live", such as public drinking fountains. On the contrary, it is more difficult to share charging treasure and umbrella;

2. Those that do not meet 1 point must be equipment that can generate cash flow immediately, such as sharing massage chairs, otherwise the personal ability and background of the project leader will be tested later.