Seek Lenovo computer sales skills

Computer store sales are the main sales method of retail channels, and the situation has changed. Under the influence of extreme competition and financial turmoil, improving computer store sales skills has become the best weapon for computer store salespeople to grasp themselves. What are the sales skills of computer stores?

Computer storefront sales skills are also a kind of terminal sales, which have the characteristics of terminal sales, but the same amount also has sales characteristics specifically for the computer industry.

Shopping mall sales skills are basically divided into the following pieces:

First, smile and say hello to arouse interest.

Second, be close to customers and understand their needs.

Third, promote orders to customers.

Fourth, send away customers.

Computer storefront sales skills

Attract interest "XXX products sell well, the price is favorable to the end, and there are big gifts to send." Please visit our products in the store. If you have any questions, please feel free to call me.

Waiting for an opportunity to approach the user 1, initial approach: pay attention to grasping the right opportunity to cut in and carefully observe the user's behavior: when staring at a model for a long time, it shows that he is very interested in this model; Repeatedly touching the goods or carefully reading relevant publicity materials shows that he has a desire to know more; After staring at the product for a while, I suddenly looked up and looked at the direction of sales; Or suddenly stop and look around during browsing, indicating that he wants to consult; As soon as the customer entered the exclusive exhibition area, he began to browse a product carefully, indicating that he had made up his mind to buy the intended product model or function, just waiting for the final confirmation; When the above situation occurs, we should seize the opportunity to preliminarily judge the type and purchase intention of consumers in a short time, so as to decide which way to approach more naturally and appropriately; 2. Method: As long as the timing of the first contact is right, the sales work is already half done:

Method: This is the most effective approach opportunity when consumers are looking at a product intently. User type approach method: users just wander around without specific goals. "Hello, can I help you?" When users don't want to be disturbed when browsing a product, they may say, "Hello, please have a look at it. If you need any help, just ask. " If sales are helping others, you can say hello to a waiting user with a similar sentence, "Excuse me, please wait a moment and I'll introduce you." At the same time, we can raise the volume a little. In order to increase the interest of other users present, it is a natural way to get close to users who have visited or met. "Hello, the computer in front of you is the best product sold by Haier at this stage (summer promotion, Class 11). If you are interested, I can introduce it. "

Demand five asks who can use it, what he will do, what he wants to do, price positioning, and summary confirmation.

Method of product promotion: features-advantages-benefits FAB principle features, advantages and benefits What is it, what can it do and what benefits can it bring to users?

There are three main ways to handle objections: 1. There are objections due to information needs, such as: "The product is good, but how about after-sales service?" Solution: This is a sign of solitude. At this time, we should introduce more information about the service to users. 2. Debate about price: When users suggest that the price is high, they often compare the same products in their imagination. We must explain clearly the difference between our products and other products. The user said, "Your computer is too expensive!" Sometimes, we can use the method of digital decomposition-Haier eye-moistening computer is not only advanced in technology and great in quality, but also has many very practical functions, such as HIT platform, which can realize multi-node backup and dual-mode antivirus. If you break down the price to each of your functions, the cost of your investment in computers is not high, and these are very valuable investments, which are very cost-effective. 3. Objection as an excuse to postpone the purchase decision: users are not completely convinced of our introduction and explanation, and may say "I have to think about it". At this time, we can find out the real reason of opposition by asking some appropriate questions. For example, "What other issues do you need to consider? Is there anything I haven't answered clearly? "

Reminder when answering: 1) If users mention competing products in their explanation, they should explain their advantages from the front, tell the advantages that other brands don't have, analyze and compare rationally, and don't speak ill of competing products; 2) Don't explain and refute immediately, let alone argue with users; 3) constantly check the user's reaction;

Do you want to pay the full amount or deposit today? Do you think it's okay to deliver the goods to you today? Shall I write you an invoice? The cashier is over there, you just need to pay the deposit!

There are many sales skills in computer stores, but they are basically summarized from actual sales activities. Therefore, computer store sales skills should be constantly learned from practice, and then applied in practice, in order to grow better and faster.