Free-range chicken joke

Free-range chickens in rural areas have a long growth cycle and high breeding cost. Compared with ordinary broilers, the price is several times higher to make a profit. Shan Shao also raised 500 chickens, which were purely stocked. The price is one catty in 30 yuan. About 300 chickens were sold in 20 18, and the sales volume was not very satisfactory. Answer the questions raised by the subject with your own sales experience.

First, they are all free-range chickens, but there are differences in free-range methods, and the price of local chickens is chaotic. We know that the price of broilers in general farms is not high, around 7-8 yuan per catty, but there is still a profit. Since it is still profitable to raise broilers at 7-8 yuan per catty, it is also possible to raise chickens in the same way, so there is a "chicken" with a price of more than 10 yuan per catty in the market, but in fact, it is not enough to raise chickens in the traditional free-range way at a price of more than 10 yuan per catty.

As a result, the price of local chicken market is chaotic, with some selling for more than ten yuan a catty and some selling for 30-50 yuan a catty, among which the price difference is several times. However, for consumers, as native chickens, few people can really tell the difference between them. Obviously, the traditional free-range chicken is obviously not dominant in the price, and it is difficult to sell it.

Second, it is difficult for traditional native chickens to enter supermarkets, vegetable markets, restaurants and other consumer places with large shipments. Traditional free-range chicken is delicious and nutritious, but it is not much different from ordinary chicken in appearance, and it is difficult to distinguish without experience, and the cost is high, so it has no advantage in promoting in supermarkets, vegetable markets, restaurants and other places. The consumers who sell chickens in the mountains are all acquaintances, friends and references. This kind of sales process has narrow channels and few ways, which is really helpless.

Third, it is difficult to publicize and sell online. Selling native chicken is a pure natural and pollution-free farming method. If you don't go to the scene to see and experience, it is difficult to directly feel its advantages. Nowadays, agricultural products are mixed, and there are many difficulties in propaganda.

Because local chickens are live birds, it is more troublesome to sell them online. On the one hand, they need to be slaughtered and quarantined before they can be sold online. On the other hand, the sales and transportation process takes a long time, it is difficult to keep fresh, and the express delivery fee is also high, which makes online sales difficult.

Generally speaking, the traditional free-range chicken sales channels are few and narrow. Want to sell a good price, a good market, need a good reputation and a long-term accumulation process.