Why is the whole network cursing Kun? What happened to Kun?

A typical traffic star like Kun has now been pushed to the forefront. He himself has become the material of countless ghost videos, the core of public opinion carnival, and the object of ridicule and criticism. But it is obviously not enough to criticize and ridicule typical traffic stars such as Kun. We need to see the essence of the matter clearly. These so-called stars all have similarities between poor singing and embarrassing acting, and they are all decided by people rather than relying entirely on skills. In fact, they are illusory products under the influence of consumerism produced on the highly reproducible assembly line in the capital market. The star of consumerism creation has two distinct characteristics: first, the greatest common denominator of aesthetic taste; Second, it is highly reproducible. The so-called greatest common denominator of aesthetic taste is easy to understand. Since I produce goods, I will certainly produce the goods with the largest market. Just like why online red faces are so popular, you may be tired of watching them, but there is no denying that the popularity of online red faces is the greatest common denominator of aesthetics, especially among middle-aged men aged 30-50 who have high spending power. In the same way, why the "small fresh meat" stars are so popular also lies in the greatest common denominator of the female group. This is also the netizen's suggestion that "you can't recognize who is who by looking at photos" because it is based on a type. Of course, this does not mean that aesthetics is immutable. According to friends who are doing plastic surgery now, "net red face" has gradually fallen out of fashion, and pure face has become the choice of many women (that means men are beginning to like another set). In the same way, when the greatest common denominator of women's aesthetics is no longer small fresh meat, but other things, such as tough uncle muscular man, the stars who meet such people will naturally be nourished and publicized by various capitals and bloom everywhere.

The second feature, which is reproducible and easy to understand, is that if you want to harvest this wave of leeks from fans with the highest efficiency, you must industrialize the products of the assembly line to meet this speed. Don't say that Jay Chou and Faye Wong, who have been famous for 20 years, can't meet their hungry business needs even if they find an idol with outstanding acting or singing skills. Under such driving force, the characteristics that are difficult to copy, such as singing and acting, are naturally abandoned from the "star-making assembly line". Moreover, it is reproducible or can be solved with capital-such as good-looking skin-appearance. There is a saying that the most important thing now is handsome men and beautiful women; As for the interesting soul, it is not a problem to have a wave of packers, press releases, hot searches and marketing numbers. The most typical representative of this kind of reproduction is a dazzling array of talent shows and women's groups? ))