Commercial Illustration Design Graduation Thesis-How to write an illustration design description?

Requesting a preface to the graduation thesis on the commercial value of illustrations

The market prospects of commercial illustrations

“In ancient times, an illustrator had a great status. The spokesperson of cultural hierarchy and class rule; in modern times, illustrators are very avant-garde, he is a romantic figure who promotes revolutionary ideas and satirizes current ills; in modern times, illustrators are very noble, he is a waiter who beautifies life and alleviates conflicts. " Excellent illustrator Wang Dongsheng said. At a recent lecture on illustration at Renmin University, Wang Dongsheng titled it "Happy and Rich Commercial Illustrator." "The illustrator is an aide or a clown, a moderator when the drama changes. And sometimes, he is the flag-bearer who determines the outcome of the battle."

"Happy and rich" is the key to being in this industry It is a true description of the quality of life of a small number of people, but it is far from the general living conditions of this professional group. "When the industry rules have not yet been formed, if you succeed, you are the one who makes the rules." The illustration industry has left many gaps in China, which has pioneering significance for every illustrator's practice.

That is to say, with the development of modern technology and modern tools, the prospects for illustration are very broad. Illustrations for children's books, illustrations for commercial advertisements, government regulations, general traffic regulations, etc. all require a lot of illustrators. There are also aspects like current commercial advertising. For example, if a new real estate project is launched, many illustrators will be needed to do the exterior of the building walls and the promotion of the real estate project. Illustrations have even moved beyond paper and expanded to walls and environments, including sci-fi in science and technology, as well as illustrations of animal and plant specimens, illustrated books, etc., which require a very wide range of talents.

A netizen named ilughoiu wrote in the virtual illustration survival society: "Unfortunately, a considerable number of illustrators are engaged in pirated processing in some studios, illegal companies and other places. And they The level is quite high! The patterns on some paper products (letter paper, envelopes, greeting cards, etc.) that we usually see on the market are all made by them. Of course, most of them are plagiarized. Sometimes, the patterns on the opened magazines , how many illustrations can you see? Photos dominate everything! To be optimistic, this is a good thing, because it shows that there is still a lot of room for development of illustrations." Another netizen, Albert, said: "I. I think it’s not commercial illustrators that will starve to death but artists! Many foreign publications use commercial illustrations, and the advantage is that they have copyright. With China’s emphasis on copyright, I imagine that China’s demand for commercial illustrations will increase. The more. Commercial illustrators are a very wealthy and happy profession, because every painting is related to direct compensation.”

In any case, China’s commercial illustrators are becoming more and more popular. People's calls and organizations are gathering in one direction, and the professional community that is about to be formed will become the source of the power of Chinese illustrations in the future.

Second, the domestic market status of commercial illustrations

The current situation of the domestic commercial illustration industry can be said to be full of dangers and walking on thin ice!

2008 WTO Protection After this period, our cultural form will face an unprecedented impact, and local illustrations will be unable to flourish alone. What's more, there are so few people drawing illustrations now that they cannot be a pillar of strength. As far as I know, illustrators from Hong Kong, Taiwan and Canada have already landed on the coast. In a few years, a large number of art workers from abroad will flood into the country to dig for gold. , will we be able to hold on to our own cultural position by then?

Compared with foreign countries, there are the following shortcomings and areas for improvement:

1: Culture and commerce The conversion is too slow.

2: Insufficient social awareness.

3: There is no reserve talent reserve.

The division of labor in foreign illustration production is very rich. Illustrators are divided into many aspects according to their own styles and ideas. Some illustrators specialize in books; some specialize in advertising; and some specialize in wall paintings for outdoor use. In terms of tools and methods, we have broken away from the previous use of colors and pens to make illustrations, and the methods have become very rich.

In other words, an illustrator is required to be able to master a variety of methods and have a flexible mind. Qi Baishi, the great Chinese painter, once said a very famous saying: "The beauty of painting lies in the balance between similarity and dissimilarity. It is too similar to the domestic customs, but not similar to the world." What he meant by this is alienation. If this concept is extended to today, it means that between right and wrong, between reasonable and unreasonable, between right and wrong, a fusion is always found among contradictions, and then a new thing is produced, that is, a new thing is produced. A sense of freshness.

Through some research, I realized that the middle and lower levels of China’s advertising industry are local advertising companies. These companies are small in scale, large in number, have few customers, and charge low fees. A large or medium-sized city may have hundreds of such companies established and closed every year. Although they also need a large number of illustration works, due to their limited funds, they often steal existing pictures to cope with the problem. Even if you hire an illustrator to draw the work specifically, the client will often not be able to give you a generous unit price due to budget constraints.

The upper echelons of China’s advertising industry are relatively large multinational companies. Some 4A or quasi-4A companies, such as Dentsu of Japan, McCann of America, Lingzhi of France, etc., their main customers are still their original International customers such as Nescafé, Intel, Sony, Coca-Cola, etc. In fact, these advertising companies originally entered the mainland market following the development of their original clients. However, in the 10 years since they entered the mainland market, each company has successively localized their advertising services to seize local mainland advertising clients and carve up the largest market share in the country.

At the beginning, the international background of these companies meant that almost all illustration work was exclusively occupied by overseas illustrators. After several years of development, everyone has realized the advantages of local illustrators: they are cheap, their painting style has local characteristics, there is no geographical distance in their work and they can be monitored. So in recent years, it seems that there are more and more local illustrators, but the truly important illustrations are still outsourced to Hong Kong and other places for production.

In terms of price, the average domestic illustrators charge about a few hundred to a thousand yuan per picture, and the Hong Kong or Taiwanese illustrators working in China charge a few thousand to ten thousand yuan per picture. The charge for illustration work sent to Hong Kong is about 10,000 to tens of thousands per piece. Of course, this price is only suitable for general advertising work and painters who are professional painters. If it is a special type of painting and a painter outside the circle, it is another matter. For example, in 1997, the Zhide Advertising Company purchased an illustration from a local Yangliuqing painter worth 70,000 yuan. This price was something that a professional illustrator working as a prostitute would never get. But this still cannot reach the market price of real works of art!

China's advertising industry relies too much on computers and photography. Because of the time required for production and the uncontrollability of individual illustration creation, people would rather spend 3,000 yuan to rent a picture from a photo gallery company and use a computer to modify it (often just pasting the product image into the original image), rather than use Hire an illustrator for half the price. Therefore, our illustrators are often just "proposal sketch" artists who visualize ideas to facilitate communication with clients. Once the proposal is approved, the next step is for the photographer and the photo rental company.

In fact, the most profitable job has never been illustration in the true sense, but various shot proposal scripts "TVSee". Because the demand for proposals is high and the requirements are low. If you work eight hours a day, you can draw at least 20 scenes. Each shot costs 100 yuan, and you can earn 2,000 yuan. You can definitely earn $10,000 for a week's work. But if you are drawing real illustrations for print publication, the requirements of each company will immediately become more stringent. At 5,000 yuan per picture, one painting can be drawn in two days, but it will definitely be modified. The initial modification opinions are proposed by the advertising agency. Only when the advertising agency is satisfied with the changes can they be sent to the client for review. Of course, the client will also be included. Put forward revision opinions (and this opinion is often inconsistent with the original revision opinions of the advertising company), and then make painful revisions over and over again. It often takes a week to complete an illustration worth 5,000 yuan, and the income plummets!

Today, illustrators are not that profitable anymore.

Advertising illustrations are also likely to become like this. Everyone will draw draft illustrations that do not require skills but can make money. In the end, mainland illustrators will specialize in drawing things that cost 100 yuan a week and 10,000 yuan a week, while illustrations worth 30,000 yuan will All sent to Hong Kong. Long-term low-level work means that everyone's creativity cannot keep up with the market, and prices cannot keep up.

However, since China’s animation is still developing, it is very likely that one day a large number of animation talents will emerge in the country, and the same will be true for our illustrations. Wang Dongsheng said: "There will be an illustration boom in 2008 and 2010, and China needs to prepare five years in advance. When foreign illustrators enter China, we cannot give up the market." Looking for an article (digital product packaging design) Relevant graduation thesis~~~Urgent

Research on the new style of packaging illustration design

Abstract: We are currently in an era of reading dominated by print culture and transitioning to a reading dominated by visual symbols. With the transformation of the picture era, pictures will constitute the basic elements of life and the basic way of grasping the world. Commercial illustration is the graphic language that best reflects the times. It stands at the forefront of an era of expression that transcends language and subject matter. It reflects the universalization of visual communication, is a design that transcends popularity and superficiality, embodies the spirit of the times in the design, and resonates with consumers, which is evocative. Illustrations in packaging design can provide extremely diverse styles and forms, convey the core point of the brand, create brand or product differentiation, and highlight the brand personality. Packaging illustrations can be modern, fun, natural, stylish, humorous, charming – the list of qualities that give life to an idea can go on. Many expression techniques of contemporary packaging commercial illustrations draw on the expression of painting art, and digital illustrations created using computers and auxiliary software as tools are increasingly showing new looks. The marriage of commercial illustration and painting art, science and technology has enabled the former to make significant progress in terms of the variety of expression techniques and the concentration and breadth of expression, showing a more unique artistic charm and thus more expressive power. This article provides a comprehensive and in-depth analysis of the style of packaging commercial illustrations in the new era. Style has no end, it will only return and innovate as the times change. Different styles of graphics can convey different information. The new styles of modern packaging illustrations are diverse, with both the imprint of a specific historical period and the influence of national traditions. They are also constantly updated by the development and update of art and technology in the new era. From postmodernist decorative illustrations, neomodernist simple style illustrations and digital illustrations, era-style illustrations in the form of virtual spokespersons, etc., each style feature has its own use value and aesthetic value, reflecting the contemporary nature and culture. feature. Research on commercial illustrations shows that today's design has increasingly become a middle ground between the scientific field that deals with "matter" and the literary and artistic field that deals with "spirit". Therefore, the research on the new style of packaging illustration art should be extended to the research on the personalized brand concept, nationality and humanization shown by the illustrations and the research on the development relationship between design and art, design and science. Foreign commercial illustration has rapidly developed into a very mature applied art, and a large number of new generation illustrators have gradually become the mainstream in this field. In comparison, we are still far behind. Not only do we lack a team of professional commercial illustration designers of a certain scale, we also lack influential professional design institutions. In contemporary times, under the influence of the segmentation of the design industry, illustration is gradually becoming an independent mature art form. Research on new forms and new laws of contemporary illustration has become an urgent task for Chinese designers. Forward-looking illustration research will inevitably promote the good development of the design industry in the future.

Keywords: New style positioning, design, era, nationality and personality

Contents:

Abstract

Acknowledgments

Chapter 1 Introduction

1.1 Research background and significance

1.1.1 Research background

1.1.2 Research significance

1.2 Research Purpose and content

Chapter 2 The new style positioning of packaging illustrations

2.1 Theme positioning of packaging illustration style

2.2 The consumption positioning of packaging illustration style

2.3 Brand positioning of packaging illustration style

Chapter 3 The new art style of packaging illustrations

3.1 Painting packaging illustrations that keep pace with the times

3.2 Postmodernist decorative packaging illustrations

3.3 Abstract modernist packaging illustrations

3.4 Personalized and fashionable cartoon packaging illustrations

Chapter 4 New Packaging Illustrations Technical Style

4.1 Photographic Illustrations

4.2 Digital Illustrations

Chapter 5 The New National Style of Packaging Illustrations

5.1 Chinese National Personality Style

5.1.1 National graphic semantics

5.1.2 National character spirit

5.2 Foreign national personality style

5.2.1 National temperament

5.2.2 Font graphics

Summary of Chapter 6

6.1 Characteristics of the Times of Packaging Illustrations

6.2 Prospects for the Art of Packaging Illustrations

How to write a reference illustration design description?

How to write an illustration design description? It should be more than 500 words...

Start with the design intention, Speaking of the overall style, tell a story

Explain the design principles of illustration design in as much detail as possible

"Illustration Design" mainly studies the style and application of illustrations. In this album, modern uses of illustration are categorized. Due to the development of modern economy, the significance of illustrations no longer remains at the level of illustrations, but has evolved into a tool and means for people to understand and express the world. [1] Especially due to the development of printing technology, the field of illustration has also experienced unprecedented development, and the content and form of illustrations also reflect artistry. People are no longer satisfied with the design of the illustrations themselves, but are pursuing more individual expressions. There are cute illustrations, weird illustrations, and sometimes ugly illustrations. Today's illustrations highlight the cuteness more. It is precisely because of this cuteness that the style of illustrations is widely recognized in today's society. This is the main reason why people pay more and more attention to the design of illustrations. This is also the reason why this album Key aspects of research and analysis.

Instructions for the design of classical flower illustrations

When you don’t look at this flower, this flower dies with you; when you look at this flower, the color of this flower becomes clear for a moment, and you know that this flower is not with you. outside the heart. ——Wang Yangming's "Traditional Records"

Buddha said: Flowers bloom on the other shore. Flowers bloom on the other shore. There is only a ball of fiery red. The flowers bloom without leaves, and the leaves grow without flowers. We miss each other but cannot see each other.

In the afterlife, if you believe it, there will be it, if you don’t believe it, there will be none. As time goes by, two identical flowers will eventually appear in the world. Looking back for thousands of years, one flower will wither and the other will bloom. Whether they are the same flower or not is for future generations to judge.

When you enter my eyes, you are like a flower reflected in water, but you are not a flower. Your color is empty, and everything is red dust. Suddenly I felt like this unknown flower.

One person’s flowers bloomed, another person’s flowers fell. From beginning to end these years, no one asked.

The poster actually has a lot of poems like this to illustrate. I am currently studying at an illustrator school to write illustration descriptions. I thought about it for a long time, but the teacher said that I can use ancient poems to describe it. I was petrified on the spot.

There is also an anthropomorphic illustration, which can be better described

Camellia is also known as: camellia, foreign tea, datura tree, late camellia, winter-resistant, hawthorn. Color: red, Pink, crimson, rose, purple, white, stripes, etc. Flowering period: November to February of the following year Flower language: humility, ideal love, virtue, cuteness

That’s it

What is illustration design

Illustrations are images expressed using patterns. Based on the principle of unifying aesthetics and practicality, we try to make lines and shapes clear and lively, and easy to make. There are many applications of illustrations. In flat works such as advertisements, magazines, manuals, posters, books, and packaging, anything used for "explanation" can be counted as an illustration. There are many forms of illustration, including characters, free form, realistic techniques, black and white, color, materials, photos, and computer production. As long as it can be formed into a "graphic", it can be used in the production of illustrations. .

Illustrations are commonly known as illustrations in China. Commercial illustrations popular in foreign markets today include four forms: publication illustrations, cartoon mascots, film, television and game art design, and advertising illustrations. In fact, in China, illustrations have been used in print and electronic media, commercial venues, public institutions, product packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries, and New Year cards. Illustrations are more or less subjective to the author. They have the freedom to express their personality. Whether they are fantasy, exaggeration, humor, emotion or symbolic emotions, they can be freely expressed and processed. As an illustrator, you must complete joke advertisements. Creative themes require a deeper understanding of things to create excellent illustrations. Since ancient times, painting and illustration have been performed by painters. With the expansion of the design field, illustration skills have become increasingly specialized. Today, illustration work has long been performed by specialized illustrators.

Illustrators often draw illustrations for graphic designers or directly for newspapers, magazines and other media. They are generally professional illustrators or freelance artists, with their own themes and painting styles like photographers. Their professional sensitivity and desire for new situations and new tools have led many of them to start using computer graphic design tools to create illustrations. This new photography technology completely changes the creative concept of optical imaging in photography, with digital graphics processing as its core, also known as "photography without a darkroom." It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as you have the talent, you can complete all three tasks on the same computer.

How to write a proposal report for an illustration graduation project?

Here is an example for your reference:

Proposal report on the three-dimensional ink painting "Bamboo Rhythm"

Introduction to the topic:

Three-dimensional animation, also known as 3D animation, is an emerging technology that has emerged with the development of computer software and hardware technology in recent years. Three-dimensional animation software first creates a virtual world in the computer. In this virtual three-dimensional world, designers create models and scenes according to the shape and size of the objects to be represented, and then set the movement trajectory of the model, the movement of the virtual camera and the scene according to the requirements. Other animation parameters, and finally assign specific materials to the model as required and add lights. When all this is completed, the computer can automatically calculate and generate the final picture.

At present, China's three-dimensional animation is in an emerging period. Three-dimensional animation originated abroad, but what belongs to the nation belongs to the world. When three-dimensional animation comes to China, it must have its own national characteristics. The 3D animation of Disney in the United States can represent the development level of 3D animation. Our animation cannot be compared with it, but we must make different 3D animation with our own cultural characteristics in order to make some achievements. China has just staged a large-scale three-dimensional animation "Magic Ring" with a production cost of 150 million and a production team of several hundred people. However, the current benefits and effects are not ideal. There are certainly many factors involved in causing such a result.

But the most important and critical factor has been ignored, and that is culture. The culture of one's own nation has disappeared. It has become an empty body that lacks a soul and is beautiful but unbearable.

So in my graduation project, I combined 3D animation with Chinese painting, used 3D technology to render "bamboo" in an ink painting style, and then produced animation. This quality of indifference, nobility and integrity has been endowed in China since ancient times and is the personality pursuit of many Chinese literati. The general idea of ??the animation is to set bamboo in the rain, highlighting the spiritual quality of bamboo through the performance of birds, flowers and plants in the rain.

What does illustration mean?

Illustration is commonly known as illustration in China. Commercial illustrations popular in foreign markets today include four forms: publication illustrations, cartoon mascots, film, television and game art design, and advertising illustrations. In fact, in China, illustrations have been used in print and electronic media, commercial venues, the public, product packaging, film and television performance posters, advertisements and even T-shirts, diaries, and New Year cards.

Illustration application scope

Publications: Illustrations used on book covers, book inner pages, book jackets, book content supplements, etc. Including illustrations used in editorials such as newspapers and magazines. Commercial promotion: Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets, and illustrations used in TV advertisements

Commercial image design: product logos and images (mascots); product packaging design ; Packaging design and illustrations DD consumer guidance, product descriptions, instructions for use, charts, catalogs Film and television multimedia: character and environment art settings or interface design in film and television dramas, commercials, the Internet, etc. Game design: Game promotional illustrations, game character settings, scene setting animations, comics, cartoon animation original painting settings, comic design, cartoon design, basically all commercial paintings can be counted in the category of illustrations.

Two major types of illustration applications

In the field of graphic design, the ones we are most exposed to are literary illustrations and commercial illustrations. Literary illustrations - a visual art form that reproduces the plot of an article and embodies the literary spirit. Commercial illustration - conveys product information for products or products, a form of image expression that combines art and commerce. The illustrator obtains related remuneration and gives up the ownership of the work, retaining only the right of authorship, which is a commercial transaction.

What is commercial illustration? How to conceptualize it?

I used to be engaged in art training, but now I am engaged in the illustration industry. One day I asked my students to come to my website to check it out. . The student asked me: "Teacher, what is illustration?" I was surprised: My dear, I have a bachelor's degree in art, but I would ask this question. Art undergraduates still have this question, but so are all living beings. It seems necessary to mention it.

Illustrations, illustrations, illustrations. From ancient times, the original illustrations were the reason why the ancients produced black and white woodcut prints. The ancients also believed that a book with several pictures was both beautiful and helpful for reading. The first book with illustrations, a Buddhist scripture, something like the Diamond Sutra, I forgot the full name.

At this point, everyone will basically understand that, in a narrow sense, illustrations are inserted into books to help reading, and the modern printmaking profession is derived from illustrations.

With the continuous development of civilization, the continuous advancement of science and technology, the continuous deepening of human aesthetics, and the continuous improvement of spiritual requirements, illustrations are constantly updating themselves under the promotion of generations of artists. Today's illustrations are not completely different from the original ones, but they have definitely changed drastically. And it is integrated into every aspect of our lives, it can be said that it is everywhere and closely related to the lives of the general public.

Today, people in the industry basically divide illustrations into several categories.

(1) Commercial fashion category

Illustrations are mainly made for commercial activities and advertising promotions. They have strong consumer awareness, are fashionable and beautiful, and can make the products more cultural and relevant. The crowd is more friendly and provides more space for taste to expand the popularity of the product. It is a popular promotion method in today's back-to-basics trend. For example, design illustrations for product outer packaging, matching paintings for advertising posters, etc.

(2) Publications

Mainly include pictures in publications. This form is the original function of illustrations, but the effect is already more refined, more beautiful and more beautiful. Very professional. With the advent of the era of picture reading, readers require higher quality books and easier reading. Then, if pictures are included in the book, readers will naturally prefer to buy and read it, let alone children's books. The provision of illustrations is inevitable. No one will buy children's books without pictures. Even children won’t watch it. All books, periodicals, newspapers, magazines, etc. issued by publishing houses. There are traces of illustrations everywhere. This can be described as a large category.

(3) Animation and Cartoon Category

Everyone knows this category, but no one may have told you that it is also an illustration. Just imagine, a book has 500 words and a painting. You can easily tell that it is an illustration. If there is a painting for 50 words, and a painting for every ten words, it becomes a comic strip. That's it. Comics go a step further and the characters are slightly transformed into cartoons. Today's cartoons have become a big industry in the cultural industry chain. Its attributes are finally classified as illustrations, and now it has also derived animation character settings, online game character settings, etc.

(4) Cutting-edge illustration category

If you want to talk about this category, it is both new and cutting-edge, which means that this category is avant-garde and self-contained, not necessarily popular, and not necessarily popular. It’s not necessarily beautiful, in short, it’s kind of cool. For the author, this is a real illustration, a real creation, something that can express himself. "This is my original work. Do you like it? If you like it, take it. If you don't like it, just don't say anything. Who cares about my original work?" I said.

Illustrations are still in constant development. This article briefly explains the "definition of illustrations" although it has shortcomings but gives a general idea. You actually live in the world of illustration. In China, a mature illustration industry has not yet formed, which shows that its space is huge and broad. Scream with me: "Let the illustration industry take off from our hands!"

How to prepare a graduation project specification for children's illustrations? My "Girl's Story" series illustration design - character design and color of the illustration "How to write a graduation thesis using" · I beg for guidance!!

First of all, it depends on whether you are a male or a female. Because men and women are different, they understand things differently. In particular, the views of people of the same sex and the opposite sex are different. Men think it is charming and enchanting. Women basically think that dancing is a coquettish gesture.

Secondly, if you want to draw it yourself, you must choose a good subject matter. For example, a good story must have a good plot. A good picture reflects a plot in the story. This moment can make people daydream. It allows people to automatically turn a picture into a beautiful story.

Then there is your choice of materials, depending on whether you want to go for an emotional style or an aesthetic style. For the aesthetic style, you can realistically draw the front of the character. If you go for the emotional style. Just draw a girl's back.

Personally, I would like to see snowflakes all over the ground and the north wind blowing. The cold plum trees stand proudly in the snow. The girl, with her back to the screen, walks alone. The snowflakes and fog ahead made it difficult to see clearly. But there was nothing else around the girl.

You will think about why this girl is like this. . .

But as for the style, it depends on your mood. It can be painted cheerfully, or it can make people feel sad. . .