Humorous jokes in dating programs

"I am what color you are."

"The old cow wants to eat tender grass. Where can I get you some tender grass?"

……

Some time ago, with Fate Not Too Late and Choice of Love, dating programs for middle-aged and elderly people came out one after another. The golden sentence dialogue between aunts and uncles spread wildly on social platforms dominated by young people, and the old people's dating programs suddenly became popular.

In fact, blind date is not a "patent" for young people. According to the data of the seventh census, there are more than 264 million elderly people in China, and nearly 50 million elderly people are widowed. Various factors increase the number of silver-haired singles, but their emotional needs are always in the gray area of social discussion. At the same time, many dating platforms aim at this group of people and build "online dating corners" for middle-aged and elderly people. The emotional business of middle-aged and elderly people has gradually surfaced.

At least 30 billion emotional business

AgeClub, an industry media focusing on business innovation and venture capital incubation in the elderly industry, once estimated that there will be more than 50 million "elderly+middle-aged" users with actual needs for marriage and love. Based on the per capita expenditure of 50- 1000 yuan, the blind date market for middle-aged and elderly people is between 30 billion and 50 billion yuan, which does not include derivative consumption. This emotional business of at least 30 billion hides the loneliness, anxiety and desire of many middle-aged and elderly people.

Blind date is the most primitive and direct way to get in touch with the opposite sex and realize self-emotional satisfaction. At present, blind date models for middle-aged and elderly people, such as blind date corners, blind date websites, TV blind date programs and blind date live broadcasts, have come into public view. From the middle-aged and elderly blind date programs that were circled some time ago, we can find that most of them are very frank and direct.

Some people regard pensions, houses and wages as security for their old age. Without these, everything is impossible. "Three thousand dollars a month is enough"; It is required that two people must have a common language. Yan value and artistic cells are indispensable. "It's not too shameful to go out with me"; Some people put health first, "Are you paralyzed? At your service? " ; Some people directly say that they have sexual needs, "just like color screen mobile phones and old-age machines, they need to have functions and don't need me to take care of them"; Some people just want a shoulder to lean on for life because their wives have been dead for decades. "Two people eat better than one person."

Although the emergence of reality show dating programs for middle-aged and elderly people has alleviated the pressure on the marriage and love market of middle-aged and elderly people to some extent, the natural diversity of TV programs and the complicated marriage conditions of the elderly make the success rate of holding hands low, which often makes it difficult to solve the actual needs of the elderly. Take the reality show Peach Blossom Garden in Shi Jing, Hubei Province as an example. Although the hand-holding rate is over 50%, only about 10% of the people who hold hands finally get married.

However, traditional park dating corners, such as the famous Changpuhe Park in Beijing, the IKEA dating corner in Xuhui, Shanghai, and the "dating corner" in Hongyadong, Yuzhong District, Chongqing, are psychologically resistant to many elderly people. At the same time, due to the lack of professional matching and guidance, the success rate of relying solely on eye margin is extremely low.

The internet is not ready for "yellow love"

The traditional "blind date corner" and lively TV blind date programs can no longer meet the actual needs of middle-aged and elderly people. So what possibilities does the online dating platform based on the Internet or the popular live blind date provide for "yellow love"?

The answer may not be so optimistic.

For example, friends of friends and friends of partners are all dating apps for middle-aged and elderly people. Like social software for young people, users also need real-name authentication when logging in, upload real-life avatars and wait for review, thus ensuring certain security. At the same time, users can also fill in the requirements for chat objects, and then the system will filter them according to their requirements, including age, height, minimum education, minimum income and so on.

Although the registration is convenient, it does not mean that it can be used smoothly in the future. Similar to the dating software commonly used by young people, the dating software for middle-aged and elderly people also has a member mode and a non-member mode. For example, on a social platform for middle-aged and elderly people, there are many users' avatars and basic information arranged in the "blind date" section, and there are "call" and "chat" icons next to each user. But you need to open a VIP to achieve it. The new fee is 128 yuan per month or 328 yuan per year. It can be said that in the process of using the online dating platform, it is almost impossible to move if the user is not prepared to pay.

With the increasing diversification of communication channels, online dating software for middle-aged and elderly people can not only send text and voice messages, but also appear video dating and live dating. The live broadcast room of the blind date live broadcast platform is generally open, and there is a role called "matchmaker" in it. Its main function is to bridge the gap, guide the topic for both men and women and avoid embarrassment. It is understood that the matchmaker is not a platform employee, but is transformed by users. In fact, a feasible business chain has been formed between the matchmaker and some blind date objects.

Take Iraq to App as an example. After registration, users can enter the live broadcast room for free viewing. If they are interested in the guests, they can also apply for video exchange. Applying for Lianmai needs to send "roses", which also leads to payment. After the success of Lian Mai, the matchmaker will constantly urge users to "send roses" and "brush gifts" to show their hearts.

However, there are many problems hidden in these seemingly fiery live broadcast rooms.

First of all, in terms of the authenticity of user information, at present, almost all live dating platforms, including Yi-to-APP, will bind the mobile phone registered by users, but there is no mandatory requirement for "real-name authentication". Just upload your avatar and fill in basic information such as nickname, birthday, location and education, and you can enter the live broadcast room to connect with the guests. The threshold of the live broadcast platform is low, spanning almost all social classes. It needs to be improved in verifying the authenticity of user information and preventing fraud.

Secondly, matchmaker, as a key role in the live broadcast room, lacks a special training and growth mechanism. Take Iraq to APP as an example. To be a matchmaker, you only need to meet 50 hours of blind date. Moreover, there are still cases where the quality of matchmakers is uneven, only for the benefit, regardless of the success rate of blind date. A senior matchmaker revealed that no matter who brushes the gift in the dating room, it will actually enter the matchmaker's account, and the final income will be divided with the platform.

Finally, the income of live blind date comes from creating front-end scenes, remarriage, transactions and lack of follow-up services. In this regard, an American online dating platform named Ourtime provides a good case. This is a theme community dedicated to finding partners for middle-aged and elderly people. In addition to the website design and operation interface that conforms to the aesthetic and operational habits of middle-aged and elderly people, the biggest feature of Ourtime is that it can provide professional dating information and professional dating guidance for middle-aged and elderly people. From how to use the internet, to how to show yourself, to how to make offline dating more interesting and how to protect yourself during dating, there are a lot of articles on our website.

It can be seen that it is very important for the business of middle-aged and old-aged industries to build a closed-loop industry, establish a good service system and enhance brand trust.