Luo Yonghao Live sold 1. 1 billion. What is the result of the struggle of a failed middle-aged fat man?

In 2020, Luo Yonghao brought the goods on a live broadcast. I believe that friends in the electric business circle are very concerned. As spectators, many people may just go to see Lao Luo's jokes. "If the mobile phone is not good, it is a living joke to bring goods for live broadcast." For the insiders, Lao Luo's live broadcast will directly affect everyone's new understanding of live broadcast with goods. "People who don't have professional skills and relevant experience will broadcast live with goods from the IT industry, and their ability to carry goods and commercial value are very uncertain." People in the industry may pay more attention to the commercial value brought by Lao Luo. Even though he used to be the boss of mobile phones, he is now a wage earner who works for others.

The result was a bit unexpected. Lao Luo's live broadcast gives you some figures: the gift received in the live broadcast room is1634,700 yuan, and the cumulative number of viewers in the live broadcast is 48.922 million. * * * 825,700 items were sold in the live broadcast room, and the cumulative sales reached 1. 1 billion yuan. Lao Luo's live account rose by 2 1.5 million, and 80% of 23 commodity brands were sold out in a few seconds.

All these achievements were completed in the 3-hour 17-minute live broadcast. Before Lao Luo's live broadcast, in fact, many people were waiting to see his jokes. Throughout the first half of his life, Luo Yonghao was actually a typical loser. Don't give up until you reach the Yellow River. Everything is done according to your own temperament. In fact, when the hammer first appeared in the market, he once doubted where the middle-aged uncle got the courage to make a mobile phone. It is better than Huawei in technology, better than Xiaomi in cost performance and better than OV in market share. The capital and hammer in Lao Luo's hand appear in full accordance with his own interests.

You may not know much about Luo Yonghao's life. Next, I will tell you about Lao Luo's first half of his life, almost all of which ended in failure: he dropped out of high school, sifted through sand, sold second-hand books and private cars, made futures, and said in the live broadcast that he had gone to South Korea to work in the name of short-term travel. After that, I was forced to work as an English teacher in New Oriental. Here, I still admire Lao Luo. At that time, I dropped out of high school and reached the level of an English teacher with my self-study ability, which was impressive, but it didn't last long. This is not what Lao Luo really wanted. A few years later, the teacher left.

Later, Mr. Luo founded Niubo. Com, and invited some V with large traffic to settle in. Although there was a peak of daily visits exceeding one million, the good times did not last long. At that time, Weibo grew rapidly and its advantages gradually lost. Moreover, due to the large scale of the content, the final result was shut down.

Finally, on 20 12, Lao Luo made a high-profile announcement to enter the mobile phone industry. We should know that the competition in the mobile phone market was already very fierce at that time, and the raw materials and R&D costs of related downstream products rose. In addition, under the background that the hardware profit rate is less than 5%, Lao Luo founded Hammer Technology. At a new product launch conference, he actually said, "I want to buy apples in the future." Of course, everyone just laughed it off as a joke. ?

The result is not satisfactory. Lao Luo persisted for less than eight years, and quit the hammer on 20 19, and still owed hundreds of millions of debts. After the defeat of the hammer, it really became an old Luo who suffered many defeats and wars in the first half of his life, and was appropriately labeled as a "loser" by many people. Although he doesn't show his face on the surface and doesn't care too much about the outside world's views, it's true this time.

Some people think that he has failed all his life, but this time he ran to the track with live goods and watched his live broadcast. Lao Luo brought the goods overnight 1. 1 100 million, and suddenly felt that "I feel that Luo Yonghao is ok again."

10 entrepreneurship was ridiculed. Mr. Luo, who was once drowned at the bottom of the valley, has now "turned over" through live broadcast. It seems that he has a chance to pay off his debts.

Once a loser, choosing the right track to keep running can also make this middle-aged greasy uncle king. Failure is not terrible. If you stand up again and choose the right track for the rest of your life, you can also counterattack and become the king. People like Luo Yonghao used the wrong place and chose the wrong track before.

In fact, Lao Luo's experience has great reference and consideration for many young people now. Perhaps among many young people, we can't do it when Lao Luo makes a mobile phone. Tens of thousands of people came to see the conference, and everyone who wanted to see his new mobile phone recognized and liked the functions and features of the novice. Although there are still mistakes at the scene, I am doing what I am interested in and doing what I like.

We can also see from Weibo sent by Lao Luo before that, in fact, he himself admits that he chose the industry based on his own interests and needs. In other words, "I am willful, I can do whatever I want, and I want to like it anyway." I consider the problem from my own point of view and rarely consider the feelings of fans. "

The same is true of young people today. When many people set foot in the workplace to find jobs they like and are interested in, everyone hopes that they can find jobs they like and are interested in. But because of their livelihood, we are more or less doing jobs that we don't like, and even the first, second and third jobs are not what we want. Over time, many people will feel that they have no talent, no stage suitable for their development, and the whole world is targeting themselves.

University roommate Opel (because his face looks like Opel, so everyone calls it that) was assigned to work in a public institution by his parents after graduation, because Opel usually likes to mend things in the dormitory. As long as it is detachable, he basically takes apart one side, especially interested in auto parts. During the university, Opel participated in many competitions such as automobile assembly and won prizes.

Two years before graduation, on the one hand, I was forced by the pressure of livelihood, on the other hand, I was not very clear about my future career direction. Looking at the current salary of the unit, he can still support himself and save a little money. In the first two years after graduation, Opel listened to his parents and worked in a public institution. It looked relaxed and envied by everyone, but he felt very uncomfortable and kept it.

In the fourth year of work, the active Opel couldn't stand the taste of sitting in the office in front of the computer all day and wanted to resign. Before he resigned, he called his parents. In fact, he called them. He didn't expect that they would agree to resign. The father and son almost quarreled on the phone, and Opel was determined to resign.

After working for four years, I have 20 thousand savings, and I have no place to go for some time. Then I remembered the auto repair I was interested in when I was in college. He is also very interested in this. Later, I went to an auto shop as an apprentice and studied with my master for two years. In those years when I studied technology, the number of cars per capita in China has doubled, and everyone's living standards are getting better and better. After every household started to buy a car, Opel felt that his opportunity had come, and later he went out to do it himself.

Now when everyone is chatting, Opel himself said: "Now I look at myself at that time, and I have never felt how correct the choice was at that time. Now it seems that I really made the right choice. If I still work in that unit, I may be an ordinary office worker now. "

Choose right, become a dragon, choose wrong, become a worm.

Once you choose the wrong direction and trajectory of life, just like garbage can't be sorted and recycled, your value will be greatly reduced or even worthless. The value here means that even if you have knowledge, talent and skills, if you don't have a good environment and the right direction, whether you choose an industry or a job, the right choice will directly affect your future career.

So how did Lao Luo achieve the "fat counterattack" after the capsizing? Where did Luo Yonghao choose right?

First, choose the right way and opportunity, the core of commodity trading is from things to people.

New Year's speech from Luo Zhenyu, the king of knowledge realization on 20 19-2020, one point: "There will be no easy money in the future. If we want to make money, we must do more difficult things in the future. " Now in Luo Yonghao, from technology cross-border to live broadcast with goods, the transaction volume reached 1. 1 100 million yuan overnight. Everyone is saying that the logic of making money has changed, the logic at the bottom of the business has changed, and making money is not so easy.

I have been deeply touched in recent years. Before the live broadcast of goods appeared, I used to look at pictures and comments of goods to basically judge the quality of the goods. However, since people like Victoria and Li Jiaqi came out, there is a colleague in my company, and shopping in the live broadcast room has almost become his usual online shopping.

When he heard that Li Jiaqi, Victoria and others were selling goods at the scene, no matter what they were selling, he would go in and have a look without hesitation. Later, I asked him why you didn't miss a live broadcast of these people. What they sell every time is not necessarily what you want. The answer he gave me was: "It doesn't matter. Take a look first. Maybe you just click in and want to buy it. Because they are selling, I just want to have a look. I don't usually look at others. "

What kind of phenomenon is this? Nowadays, commodity sales have changed from looking at commodities in the past to looking at people now. What you need to buy before, now see who sells what. The point is not what we sell, but who sells it. The core of commodity trading and trading has shifted from essential core commodities to people. The key core is to build "trust" through people. As long as it is recommended by this person, it is worth buying, because I believe him.

Teacher Luo chose the right era of IP effect with goods. Before, he appeared on the public screen many times. Although some people hate it, some people like it. Before he made a mobile phone, he accumulated many fans. He changed from a speaker standing on the stage to an anchor in front of a mobile phone. As soon as he heard that he was the boss of mobile phones, he went to online celebrities to make live broadcasts of goods. I believe that even people who go sightseeing will see what this middle-aged fat man sells, and according to Mr. Luo's informal personality and the people on the screen, it doesn't hinder face.

Second, choose the right era, an era of great changes in consumption concepts and consumption methods.

This era has given life and the world more and more possibilities. With the popularization and improvement of mobile payment and smart phones, the development of mobile payment related industries, and the development of Internet technology-based enterprises such as Alibaba and JD.COM, live broadcast of goods has become a normal state. Under the epidemic situation, when the income of many offline stores is greatly affected, everyone is actively exploring online delivery mode. Some manufacturers who have never tried to sell goods online before are also selling online with their heads down this time.

When the infrastructure supporting online sales is more and more perfect, the technology is more and more comprehensive, and the related enterprises are constantly emerging, and the live broadcast with goods is pushed to the normal sales mode, it also shows that people gradually recognize and accept such purchase and sale methods, which is also a very important reason why live broadcast with goods can enter the market. Good times have good technical and hardware support, as well as changes and changes in shopping consumption patterns and concepts.

You can buy products that you need or don't need at home The change of shopping mode and everyone's attempt and acceptance of the emerging delivery mode make it possible to broadcast live with goods. In the past, face-to-face transactions were needed to solve the credit problems of buyers and sellers, but now you can still make a promise through your mobile phone so that the credit will not depreciate.

Finally, to sum up: Lao Luo's failure may be taken for granted in our view, but the "turn over" of this live broadcast may also be doomed.

Finally, I ask you, do you think Lao Luo is suitable for live broadcast?