It is said that OPPO and VIVO are the mobile phones used by factory girls. Why?

On Tieba, forums and other places, I have always seen some people commenting that OPPO and VIVO are exclusive machines for "factory girls". Mobile phones worth 1,000 are sold for 2,000, with low configuration and high price. You can only rely on them. Powerful advertising is used to deceive factory girls and village girls. Is this really the case?

Actually, this is related to the hype of some Internet mobile phones. A certain brand opened a discussion thread on its own forum, and confidently analyzed the reason why the OV was labeled as a factory sister phone, saying that a mobile phone that costs only 1,000 yuan is sold as 2,000 yuan. , and I look forward to starting a war of words next. Then some "melon-eating people" on the Internet also blindly followed suit.

Of course, this is also related to the fact that the OPPO and vivo channel models are being manipulated. The cost of relying on many aspects such as brand endorsement, advertising, personnel costs and channel agent sharing will naturally increase significantly. As a result, the price of mobile phones has naturally increased; this is incompatible with the direct contact with consumers and complete channel flat model advocated by Internet brands, so it has been criticized by some friends.

Moreover, those who buy cost-effective mobile phones are generally men. For this group of users, if they can buy 3G memory at the same price, it is impossible to buy a mobile phone with 2G memory. If they can buy a CPU with powerful performance, it is impossible to buy a CPU with poor performance.

But for most women, including some workers with low educational levels, configuration is not the most important thing to them, and they cannot understand it. What they care most about is the feel in the hand, the good-looking appearance, the selfie function, especially the pixels of the front camera and the battery life.

OV is obviously aware of this, so they have spent a lot of effort and money to do several things: 1. Put overwhelming advertisements on the most popular variety shows and the most popular TV series. 2. Spend a lot of money to hire the most popular idol stars to endorse them. Basically, they are all newly popular stars with good looks and charisma. 3. Lay out offline promotion, open physical stores in major cities and even towns and villages, and give sales staff high profit commissions. 4. Pursue the beauty of mobile phones and seize the pain points of precise users. In terms of appearance, a lot of effort is put into designing a high-looking mobile phone. The camera can be made as high as possible, especially the front camera, which is a must for selfies and beauty. The configuration is enough.

Many people are dissatisfied with vivo and OPPO, simply because the products of these two Dongguan mobile phone companies can sell at high prices. But no matter what, the top five global mobile phone sales in 2016 were Samsung, Apple, Huawei, OPPO and vivo. Both OPPO and VIVO are on the list, which shows that their grasp of the market is correct.