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Lantern Festival Lantern Festival, also known as Shangyuan Festival, Shangyuan Festival, Xiao Yuan Festival, Yuanxi Festival or Lantern Festival, is the first important festival after the Spring Festival and one of the traditional festivals in China and overseas Chinese. Then, how to write the model essay on the design scheme of 202 1 Lantern Festival theme activities? The following is the design model of 202 1 Lantern Festival theme activities carefully collected by Bian Xiao. Share it with everyone and enjoy it.

202 1 model essay on the design scheme of Lantern Festival theme activities 1

In order to fully display the achievements of the development and construction of the new district, stimulate the enthusiasm of the broad masses of cadres and people to build a "scientific, charming and harmonious" new district, and create a strong festive and peaceful atmosphere, the Party Working Committee and Management Committee of the new district decided to hold a series of Lantern Festival activities in the new district from February 8 to 10, 2000. This series of activities includes float parade, large-scale mass performance, farmers' literary evening, large-scale fireworks evening and soulful soup offering evening.

1. Float Parade Exhibition

(1) Activity time: February 8th-10 (14th to 16th of the first month).

(2) Location: _ New Town.

(3) Activity requirements: _ Sub-district Office, _ Sub-district Preparation Office and _ Sub-district Preparation Office coordinate major enterprises within their respective jurisdictions to make floats. The number of floats produced by each office shall not be less than 6, and the contents of floats shall reflect the development and construction achievements of the new district.

Second, large-scale mass performances.

(1) Activity time: February 8 (the fifteenth day of the first month) 9:00- 12:00.

(2) Location: _ Square.

(3) Activity requirements: _ Sub-district Office, _ Sub-district Preparatory Office and _ Sub-district Preparatory Office each organize a mass team to participate in the performance; All units and enterprises in the new district arrange 1-5 programs, and units with a small number can arrange programs to participate in performances in conjunction with other units; The plan should be submitted to the Social Affairs Administration of New District before June 22nd, 65438.

Third, farmers' literary evening.

(1) Activity time: 1 month 15 (February 8) 18: 30- 19: 50.

(2) Location: _ Square.

(3) Activity requirements: The sub-district office is responsible for organizing and arranging the farmers' literary evening, and the program content is arranged before the Spring Festival.

Fourth, large-scale fireworks display.

(1) Activity time: February 8 (the fifteenth day of the first month) at 20:00.

(2) Location: _ Square.

(3) Activity requirements: The Social Affairs Administration of the New District is responsible for monitoring the safe operation of the fireworks show; The new district public security bureau and the comprehensive monitoring brigade are responsible for the on-site security alert work; The new district fire brigade is responsible for fire safety.

Fifth, the affectionate Lantern Festival to send jiaozi activities

(1) Activity time: February 8 (15th day of the first month) 18:30 to 19:30.

(2) Location: _ Square.

(III) Activity Requirements: The Social Undertaking Administration of the New District is responsible for assigning special personnel to distribute Lantern Festival free of charge to the people participating in the activity.

Intransitive verbs organize leadership and division of responsibilities

In order to strengthen organizational leadership and ensure the success of the Lantern Festival mass cultural activities in the new district for 20 years, the Lantern Festival mass cultural activities leading group was established, with the following members:

Responsibilities: The new district public security bureau, the comprehensive monitoring brigade and the traffic police brigade are respectively responsible for on-site security and traffic control during the event; The new district fire brigade is responsible for fire safety during the activity; The newly established safety production supervision and management bureau is responsible for the supervision and inspection of safety production during the activity; The New District 120 Emergency Center is responsible for the emergency treatment of various medical emergencies.

Seven. Safeguard measures and requirements

(1) This activity is led by the Social Affairs Administration of New District, with the cooperation of all relevant units. All units should strengthen the organization and leadership, attach great importance to it, deploy all the work in advance, study it carefully, and formulate the work plan to ensure that all the work during the activity is foolproof.

(two) public security, traffic police, fire control and other departments to develop activities of public security, fire control, safety, traffic control programs to ensure the safety of various activities; Propaganda departments should actively publicize reports, timely and accurately broadcast notices of activities, and let the masses actively participate.

(3) Sub-district offices, units and major enterprises in the new district should organize the people in their respective areas, and their cadres and workers should actively participate in various activities to create a festive, peaceful and strong festive atmosphere.

202 1 lantern festival theme activity design scheme model 2

Activity theme:

On the fifteenth day of the first lunar month, just after the Spring Festival, the traditional festival Lantern Festival in China was ushered in. According to the folk tradition in China, people light thousands of lanterns to celebrate. Going out to enjoy the moon, lighting and setting fires, enjoying lantern riddles, eating Yuanxiao, family reunion and celebrating festivals are all enjoyment. Through the traditional Lantern Festival, the mystery of China's traditional customs is unveiled. Through the integration of various courses and activities, students can understand the traditional festivals and customs in China and inherit the long-standing culture of the Chinese nation.

Activity purpose:

1, let students know some traditional customs of the Lantern Festival.

2. Let students know the cultural background of the Lantern Festival.

3. Through students' hands-on participation, learn some folk skills and deepen the perceptual knowledge of traditional festivals.

Through parent-child garden activities, experience the lively atmosphere of the festival, play national music and play middle school.

First, play the clock.

Rules of the game:

1, draw a large clock model on the whiteboard or wall, and mark the scale of the clock respectively;

2. Find three people to play the second hand, minute hand and hour hand of the clock respectively, and stand in a line in front of the clock with three sticks or other props (hands representing the clock) (note that it is a whiteboard or a wall, and players can't see the clock model);

3. The host will name a moment at will, such as 3 hours and 45 minutes 15 seconds, and ask three people to point the props representing the pointer to the correct position quickly. Those who indicate incorrectly or slowly will be punished.

4. You can play it repeatedly, or you can play the minute hand and hour hand of the clock at the same time by one person to train the player's judgment and reaction ability.

Second, the cycle of mutual restraint.

Competition rules: All students are divided into two groups, and each group produces a representative competition. The winner will stay on the stage for the next competition, and the loser will step down. The second player in the group and the students left on the stage will be sent to continue the competition. By analogy, the last party to stay on the stage is the winner.

Method: The word is "hunter, bear and gun". Two people were talking at the same time, and when they said the last word, they made an action-the hunter's action was that his hands rested on his hips; The bear moves with his hands on his chest; The action of the gun is to raise your hands in a pistol shape.

Both sides use this action to judge the outcome. The hunter won the gun, the gun won the bear and the bear won the hunter. If the actions are the same, they will start again.

Third, officers and men catch thieves.

Rules of the game:

Appliances: four small pieces of paper with the words "officer, soldier, arrest and thief" written on them respectively.

Number of people: 4 people

Method: Fold four pieces of paper, and each of the four people who participated in the game took out one. The person who draws the word "catch" should guess who is holding the word "thief" according to the facial expressions or other details of the other three people. Those who guess wrong will be punished. The person who guesses the word "official" will decide how to punish, and the person who draws the word "soldier" will execute it.

Fourth, shoot the seventh order

Rules of the game:

Number of people: unlimited

Methods: Many people participated and counted from 1-99. However, when there are people with a number that contains "7" or a multiple of "7", it is not allowed to count. One person patted the back of the head, and the next person continued to count. If someone gives the wrong number or shoots the wrong person, they will be punished (performing a program or imitating animal calls).

Verb (abbreviation for verb) driving a train

Rules of the game:

Number of people: more than two people, the more the better.

Method:

1. Before we start, everyone said that a place name stands for themselves. But the position cannot be repeated.

2. After the game starts, suppose you are from Beijing and the other person is from Shanghai. You should say, "Drive, drive, drive the train, and the train in Beijing is about to leave." Everyone asked together, "Where are we going?" You said, "Shanghai is open". People representing Shanghai will respond immediately and say, "The train in Shanghai is about to leave." Then everyone asked together, "Where are we going?" Then the man chooses another game object and says, "Drive to such and such a place."

If the other party hesitates a little and doesn't respond, it will lose.

Sixth, idioms solitaire.

Say an idiom according to the specified words. The last word of the first idiom is the first word of the second idiom. If you keep going, the group that finds the first word of the first idiom with the least number of words will win.

Seven, newspaper tug of war

Summary: Dig two holes in the newspaper to play tug-of-war.

Props: Old newspapers

Method:

1. Dig two head-sized holes in the newspaper;

2. Two people tug-of-war with newspapers around their necks (standing and pulling can also be done);

Whoever keeps his neck when the newspaper is broken will lose.

Note: Do not pull by hand.

Eight, stone scissors cloth

Rules of the game:

Appliance: newspaper

Number of people: two groups, 4 people in each group

Method:

1, 3 people in each group stand on a newspaper.

2. Each group 1 person performs "stone scissors cloth" fencing.

3. The group will fold the newspaper under their feet once, and then continue to punch until the last person in a group can no longer stand on the newspaper. On the way, no one is allowed to stand outside the reporting area (tiptoe or one foot is allowed), and the last group wins.

202 1 lantern festival theme activity design model 3

I. Theme of the event:

Enjoy its beautiful scenery, Qi Le Holiday Garden.

Second, the activity objectives:

1. Know that the 15th day of the first lunar month is a traditional festival in China-Lantern Festival, and understand the origin and customs of Lantern Festival (playing with lanterns, enjoying lanterns, eating Yuanxiao, boating, etc.). );

2. Know that there is a custom of appreciating lanterns in solve riddles on the lanterns during the Lantern Festival, and get a preliminary understanding of the structure of riddles.

3. Actively participate in guessing activities and experience the fun of guessing speculation.

Third, the activity preparation:

(1) Preparation of articles:

Homemade lanterns, Mickey, prizes, cans, toy baskets, balloons, banners, music, tables and chairs, riddles, answer sheets, pencils, smiling faces, crying faces, Yuanxiao, bowls, toothpicks, activity advertisements, activity publicity pages and so on.

(2) Personnel arrangement:

1. Consultation reception: Mr. Liu and the teacher.

2. Display of lanterns: Mr. Wang Liping and Mr. Cao (parents can paste pictures, prepare sales tapes, paste pictures or post-it notes for their favorite lanterns).

3. The cartoon of Lantern Festival is shown in the classroom of the middle class (Mr. Dong and Mr. Shao)

4. Rush: Miss Wang Jia Shuai.

5, eat Yuanxiao-bowls, spoons (Teacher Qin, Teacher Li, Teacher Cao)

6. Music playback (Wang) Photography (Teacher Liu)

7. Lantern Festival story: Wang Shasha

8. Mickey plays: Liu Fei

9. Off-site layout: all teachers

Fourth, the activity process:

1. Opening remarks of the host

2. Storytelling: The origin of Lantern Festival (the teacher prepares vivid stories in advance)

3, singing and dancing-Mickey and I celebrate the Lantern Festival (Mickey and the teacher lead the children to dance to celebrate)

4. Parent-child game: See if you laugh or not.

Rule: "Mickey" and "Happy Teacher" make funny actions or expressions to amuse parents and children. Parents should try not to drop pencils with their upper lip and nose. After the teacher announced the start, parents dropped a pencil or children laughed, which were regarded as failures. The last family will give gifts to the winning family.

5. Happy Lantern Festival-blindfolded lanterns

Rules: The teacher shows a picture of a lantern to the participating families, and the parents draw it with their eyes from memory within the specified time. The family that draws the lantern within the specified time wins.

6. Happy Lantern Festival-Lantern Festival

Rules: Mom and Dad transport lanterns (Wangzi cans) back and forth on the designated route with lantern poles within the specified time, and the one with the largest number of bottles in the baby basket will win the prize within the specified time.

7. Happy Lantern Festival-Solve riddles on lanterns

Rule: Teachers will group families, and each group has 5- 10 puzzles. The person who answers the most questions correctly wins, and the winner can tie a "lucky balloon" to win the gift.

8. Happy Lantern Festival-eat Yuanxiao with me (the logistics staff will make cakes in advance to share with you).

202 1 Lantern Festival Theme Activity Design Scheme Model 4

I. Guiding ideology

In _ _ _ _ _, the theme of Lantern Festival cultural activities in West Street community should be "jiaozi is better than cooking and having fun", so as to guide the community residents to actively participate in healthy and civilized community activities and enrich and enliven the holiday cultural life of the residents.

Second, the activity arrangement

On the evening of _ _ _ _ _ 1:30, a community lantern festival was held in the park in front of the community (the lobby on the first floor of the rainy community).

(A) than cooking

Rules of the game:

The leader of the residents' group informed the residents in advance that interested residents would take the community competition after cooking at home.

Referee: Residents present. The residents present will each get a big red flower, which can be placed in front of their favorite dishes. Ranked the top six according to the number of safflower, and the rest were participation prizes.

(2) Cook jiaozi

Community dumplings are for residents who come to participate in the activities.

(3) riddles

Rules of the game:

Each person is limited to five riddles, and one riddle can only be guessed once (whichever answer is crossed out).

202 1 lantern festival theme activity design scheme model 5

I. Purpose of the event

By holding a series of promotional activities during the Lantern Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.

Second, the content of the activity

According to the festival characteristics during the Lantern Festival, choose the promotion method that suits you.

Third, interior decoration and atmosphere.

1, the restaurant storefront posted some pictures related to Yuanxiao and posters of promotional contents in the store, mainly in red, highlighting the festive atmosphere of the festival.

2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.

3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.

Fourth, advertising.

1, leaflets.

2. Newspaper advertisements.

3. Poster making.

Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.

Verb (abbreviation for verb) sales promotion department

1. The distribution of leaflets is completed by relevant departments.

2. Individual customers and regular customers are specifically responsible for the reservation of each store.

3. The store manager is solely responsible for promotion and reservation.

Specific promotion activities of intransitive verbs

1, "Large-scale group meal promotion"

Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

2 -4 people can enjoy a 10% discount.

5 -8 people can enjoy 8.8% discount.

9 people-12 people can enjoy a 7.8% discount.

Lantern Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Lantern Festival market is promising. So how should the catering industry seize the business opportunities contained in Yuanxiao consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Lantern Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption in recent two years, we can see that Yuanxiao consumption has three obvious characteristics:

The catering industry should master the following holiday service management methods:

A, housewife type. That is, the hotel distributes complete sets of semi-finished products or clean vegetables to citizens' families, instead of the "busy year" activities of housewives steaming steamed buns, making meatballs and frying peanuts. The hotel only charges a small amount of processing fees.

B, it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, high quality, low price, facing the public and serving the public, introduce various recipes such as "respecting the elderly", "loving banquet", "caring banquet" and "family reunion" to attract working-class people to their side and expand the target market.

C, series type. In order to meet the consumption demand of modern people, restaurants and hotels should launch family-oriented New Year's Eve dinner, "rent chefs", open rooms, karaoke bars, bathrooms and other leisure facilities and places to residents, and attract residents to entertain themselves in hotels for the Lantern Festival.

At the same time, the operators of the catering industry should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can provide activities such as calligraphy and painting photography exhibition, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

2, marketing activities should work hard in the following aspects:

One is cheaper than ten loves. At the end of the year, merchants should carry out discount promotion, buy big items and send small items, "make profits every day, offer discounts every day" and other promotional activities in the purpose of sincerely giving back to consumers.

Layout and decoration of the Lantern Festival in the hotel;

(1) There is a golden married couple at the main entrance, which will last until the Lantern Festival. The hotel provides photo service (guests are responsible for the cost of developing photos).

(2) Hanging all over the sky on the plants outside the hotel, standing a large pot of kumquat on both sides of the main entrance of the hotel, and hanging red lanterns on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

(3) The banner "Happy Spring Festival from _ _ Hotel" is hung at the gate.

(4) Basalt couplets on both sides of the gate, such as "Golden Cup Drinks and Drinks Kunda" and "Jade Rabbit Welcomes the Spring", are horizontally approved as "Congratulations on the Spring Festival".

(5) Paper-cut patterns of the zodiac in the Year of the Ox are pasted on the glass doors on both sides of the hotel lobby.

(6) Two staff members (selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 0 who have been dining in the hotel.

(7) On the third and fourth floors, colorful flags are inserted in the balcony railings.

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Promotion planning of women's day clothing store 1

First, direct discount.

Can quickly boost sales in a short time, get quick results, increase consumer purchases, and have the greatest impact and temptation on consumers. Brand direct discount is the most common and effective promotion strategy in promotion.

At present, under the condition of low market integrity, there are promotions and consumption traps everywhere. In the face of the turbulent market environment, as consumers, they sometimes can't tell the truth from the false, and they are a little at a loss in the face of numerous promotional activities.

Therefore, in such a big environment, commodity discount is the most direct method and the most acceptable method for consumers. The disadvantage is that it can't solve the fundamental marketing dilemma and can only bring short-term sales promotion.

Can't solve the deep-seated problems of marketing; At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product declines, it is unlikely to return to the level where it was not discounted before. Arbitrary discounts will hurt consumers' loyalty to the brand.

Second, promotion in different places.

The promotion in different places mainly attracts popularity through the flow of foreign personnel and specialty products, and can also bring customers to the store to promote other products, killing two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use the promotion outside the store, and the effect is good. It needs a lot of floats to form a momentum, and there should be attractive content around the floats to make posters.

If there is a relationship, you can also contact the mall to make a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can not only shade the sun, but also prevent rain. Also pay attention to the relationship with the urban management, get approval, and avoid unnecessary trouble.

Third, the promotion of new products.

It is common to promote new products in underwear stores as soon as they are on the market. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

Fourth, holiday promotion.

There are many festivals in China, which are good reasons for people to promote sales, such as New Year's Day, Valentine's Day, Women's Day on March 8th, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and so on. These are all traditional festivals in China. Because the consumption power surged during this period, it was the golden age of underwear sales, and every store wanted to seize this opportunity and seize the market. The competition pattern is also diverse, and discounts can also be used as gifts. It is best to match the promotion, the banner at the door is more conspicuous, and the effect will be better with the promotion information of members.

Verb (abbreviation of verb) theme promotion

Theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers feel that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc. Everything happens for a reason, especially promotion, shady promotion can't arouse customers' sense of identity. There is a good saying, "there is no reason to create a reason to promote sales."

It refers to the cooperation between two or more brands or companies to carry out promotional activities, usually between two well-known brands (more exciting is the World Factory School Channel), which emphasizes the combination of strong and strong to achieve a win-win goal. Basically, it is difficult for two unequal brands to jointly promote.

Sixth, joint promotion.

Clothing stores can promote sales together with cosmetics, beauty salons and women's clothing stores. This interactive promotion method can effectively integrate the resources of the two brands, concentrate their advantages, make the promotion activities bigger and better, and save the funds of both parties to a certain extent. It is a good way.

However, it should also be noted that the choice of partners must be product-related. In addition, when exchanging gifts, both parties should pay attention to the conversion of equivalent amount and the promotion activities held on the principle of cost sharing.

Seven, consumer vouchers

Coupon promotion can be done not only on holidays, but also on weekdays.

This is also a way to complete consumer competition in advance. If there is consumption, she may come directly to your store, which is a blow to her competitors. You can print one coupon, twelve coupons, and set your own discount, but don't hurt the feelings of members. For example, if a coupon is given a 7.5% discount, members can only get a 8.5% discount, so it won't work.

Can be distributed to relevant units, but also can cooperate with other stores for promotion. It is best to deliver it at the designated point, not on the street casually, which will make customers pay less attention.

Eight, buy gifts

From the perspective of maintaining image, buying gifts is more decent. Gift-giving can create product differentiation and is a conventional promotion method. The specific method is to buy the goods in full and give the corresponding items to increase sales.

When choosing gifts, we should consider the preferences of this consumer group and send some female products, such as scarves, umbrellas, socks, shoulder straps, laundry bags, laundry detergent and so on. When doing this kind of promotional activities, we should pay special attention to the exquisite degree of gifts, because relatively speaking, the amount of gifts is not large. If you buy some gifts of poor quality because of this, it will hurt the promotion activities and corporate brands.

IX. Membership Promotion

At present, there are more and more shops promoting members. By purchasing a certain number of members, members of different levels can enjoy discounts on regular-priced products, which is long-term. There are other members' promotional activities, such as offering members a special product or gift, and giving them a fixed time every month, which can be a special price, a gift or a free small gift. If there are many members, there can be a special promotion meeting for members.

Special offer area

Many stores have special areas, leaving an area to display special products with floats or floor stands. First, distinguish it from regular-priced products so as not to affect the sales of regular-priced products. Second, consumers can easily find it. In the implementation of special areas, there should be corresponding publicity content on floats and landing brackets.

Promotion planning of women's day clothing store II

One: Direct discount

Can quickly boost sales in a short time, get quick results, increase consumer purchases, and have the greatest impact and temptation on consumers. Brand direct discount is the most common and effective promotion strategy in promotion.

Therefore, in such a big environment, commodity discount is the most direct method, which is the most acceptable method for consumers. The disadvantage is that it can't solve the fundamental marketing dilemma and can only bring short-term sales promotion.

Can't solve the deep-seated problems of marketing; At the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product declines, it is unlikely to return to the level where it was not discounted before. Arbitrary discounts will hurt consumers' loyalty to the brand.

Two: promotion in different places

The promotion in different places mainly attracts popularity through the flow of foreign personnel and specialty products, and can also bring customers to the store to promote other products, killing two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use the promotion outside the store, and the effect is good. It needs a lot of floats to form a momentum, and there should be attractive content around the floats to make posters.

If there is a relationship, you can also contact the mall to make a special promotion at the door, which is better and has a large flow of people. If possible, it is best to use a large awning, which can not only shade the sun, but also prevent rain. Also pay attention to the relationship with the urban management, get approval, and avoid unnecessary trouble.

Three: new product promotion

It is common to promote new products in underwear stores as soon as they are on the market. They mainly want to attract more customers in the peak season to increase the number of old customers. Most of them are in new brand stores. Generally, the promotion of new products is mainly to give small gifts, rather than direct discounts on new products.

Four: Festival promotion

There are many festivals in China, which is a good reason to promote sales, such as New Year's Day, Valentine's Day, Women's Day on March 8th, National Day, Mother's Day, Teacher's Day, Dragon Boat Festival, Spring Festival, New Year's Day and so on. These are all traditional festivals in China. Because the consumption power surged during this period, it was the golden age of underwear sales, so every store wanted to seize this opportunity and seize the market. The competition pattern is diverse, and discounts can also be used as gifts. It is best to match the promotion, the banner at the door is more conspicuous, and the effect will be better with the promotion information of members.

Five: theme promotion

Theme promotion is to create a theme, and then launch promotional activities around the theme to make consumers feel that this is worthy of the name. Such as store celebrations, facade decoration, factory celebrations, holidays, etc. Everything happens for a reason, especially promotion, shady promotion can't arouse customers' sense of identity. There is a good saying.