Functions of news headlines

The role of news headlines is mainly manifested in the following aspects:

(A) to attract the audience and induce reading the text.

A good headline can not only reveal the news content to readers, but also attract the audience to read the news with vivid language expression. For example, on February 28, 2007, in the column of Youth Forum, Beiqing.com had such a news headline: "The law prohibits voluntary kidney transplantation, and two patients can only wait for death?" Why does the law prohibit people from voluntarily changing kidneys and let patients wait for death? What's going on here? What is the reason? When the audience saw this topic, their reading interest was naturally attracted.

(2) Concentrate news information and convey core facts.

Headlines are the condensation of news and an important part of "selling" newspaper content to future readers. In other words, for most readers, 75% of the information is obtained from the title. Some complete titles often state the core of the information, and browsing such titles will give you a general understanding of the basic content of the information.

(3) Evaluate news facts and add value to news information.

Headlines can make the finishing point of news content, pointing out the deep meaning and profound value contained in news. Help the audience understand the main idea of news and urge them to think about the connotation of news.

Characteristics of news headlines

1, news headlines mainly report facts. The biggest difference between news headlines and communication headlines lies in whether news facts are marked. News mainly reports recent meaningful facts, concise and lively, and does not elaborate on the development process of things.

2. News headlines are dynamic expressions of facts. Headlines should not only report news facts, but also express a certain trend, that is, tell readers the occurrence and development of things. This is not necessarily the case with communication headers. The expression of facts in communication headlines is mostly static.

There are various forms of news headlines. In addition to a single structure, news headlines also use a large number of composite structures. News headlines often report the content of news to readers through the cooperation of theme, quotation and subtitle, and show its nature and significance. In communication, quotations are generally not used, and most subheadings are only used to explain the author's writing object, intention and way.