Computer sales skills

BenQ Computer Sales Statement (internal information)

If a customer asks: "Your computer seems to have a low configuration?" That's when our sales kick off. Customers only ask this question when they want to buy. How should they answer it at this time?

1. We admit that our configuration is not as high as other brands in the same price range.

Sales statement:

Among computers at this price, BenQ computer configurations are indeed not as high as other brands. Our BenQ computers are specially designed for different users. What should you buy a computer for? What is it used for? (Most users who choose BenQ computers are home users. Their general purposes are studying, surfing the Internet, watching movies, playing some small games, etc.) This configuration is enough to meet your needs (we must tell customers that this configuration can meet their needs) He will only listen to us continue after the need.), "If you compare the same price simply by comparing the configuration, BenQ is not as high as Lenovo, Lenovo is not as high as TCL, and TCL is not as high as China. If this is the case, China will definitely sell the best, but the situation is indeed That's not the case, why? "--Yuan Yuan's classic sales statement (give the customer a question, we take this opportunity to implicitly tell the customer that simply comparing configurations is a wrong view, I believe the customer will definitely listen to our words If you are interested, let us continue the introduction).

2. Tell customers how our computers are "humanized" designed for different users.

Introduction to the computer process: 1. LCD monitor

2. Audio

3. Keyboard, mouse

4. Chassis

5. Lunch box

Put a piece of MTV (Korean mina - rotating) for customers to watch (this MTV must be effective, otherwise our previous efforts will be in vain).

Sales description:

1. LCD monitor. You can take a look at the effect of our LCD monitor (be sure to introduce it while playing MTV, and then turn it off until the customer completes the transaction or leaves). The model of this LCD monitor is 93VW, and the unit price is 2199 yuan. General brand machines The cost of the LCD is no more than 1,400 yuan (the customer thinks our computers are expensive because he feels our configuration is not worth the price, but they don’t know that our main costs are invested in the LCD, audio, mouse and keyboard, small chassis silent design... . Waiting for the above, we must tell customers that although our configuration is lower than others, we have invested more energy and cost in other places. After reading the sales statement, customers will understand that BenQ is doing this entirely for the sake of customers. This is BenQ. Differentiated competition, so when we introduce it, we must mention the price of our peripherals so that customers can have a reference). There are very few brands that can match such a good LCD monitor. Let me introduce to you why this Can an LCD monitor be nearly 400 yuan more expensive than others? Did you see the picture very clearly? Why is it so clear? 1. Its response time is very fast, only 8ms. Although many brands on the market say it is 8ms, but those are not the real 8ms. The actual response time is 12ms or 16ms. You can tell the difference by looking at the effect (now on the market Many brands claim that their LCDs are 8ms, so we have no advantage simply saying that our LCDs are 8ms, so we must explain the effects of MTV to customers. It is an indisputable fact that our LCDs are good, and everyone will believe it. something you see with your own eyes). Ordinary LCDs have smear when watching movies (such as car chase scenes), but this LCD does not. 2. Its brightness is higher than that of ordinary monitors. The maximum brightness of ordinary LCDs is 300 lumens. Ours is 400 lumens. You can see if it is clear from the side. The higher the brightness, the wider the viewing angle. And you can see The effects are also more realistic when viewing movies and photos. 3. This monitor has a color reproduction chip, and its colors are very good. Generally, the LCD looks white when looking at this MTV.

Another thing that many people don't know is that it has a DVI interface that can be directly connected to a future set-top box to make a digital LCD TV. Now buying an LCD TV alone costs almost 4,000 yuan, which means you have bought another TV.

2. Let’s listen to the sound effect again. Did you feel good after listening to MTV just now? This sound is made by JBL. JBL specializes in making sound systems for BMW and Mercedes-Benz cars. The Vienna Grand Theater has We use JBL speakers (tell customers that our audio system is well-known). Our BenQ is a high-end brand. We will not save costs on this. This speaker costs more than 400 yuan when sold alone. The only brand in China is BenQ. I'm willing to use JBL speakers. Let's take a look at the effect of our sound system. Let's play Tsai Chin's "Ferry": turn up the bass and all volumes to the maximum, use a piece of tissue paper to block the bass port so that customers can see the vibration of the paper, and give customers a visual shock. It’s not like JBL’s speakers can’t be played! ! !

3. Take a look at our keyboard again. It has an ergonomic arc design and an When I went back, other reporters typed a lot of articles a day. They knew the importance of the keyboard and asked for this keyboard. Many people think that the keyboard and mouse are not important. This view is wrong. The keyboard and mouse are basic input tools. If the calligraphy pen is not easy to use, will you still be in the mood to practice? The four-degree adjustment function of the Hishell keyboard can change the inclination angle of the keyboard at will. General keyboards only have two feet, but ours has four-degree adjustment. So why BenQ Computer pursues humanization is here. This keyboard and mouse kit can be purchased separately. 200 yuan, an ordinary keyboard and mouse costs at most 80 yuan, so the cost of 120 yuan can be easily saved in this way.