Why not be afraid of customer rejection?

In the face of rejection, salespeople should have calm endurance and experience, and don't stop selling because of rejection. Because there is success behind the rejection!

Among salespeople, there is a famous joke: if you ask 100 people whether they want to buy your products and services today, 90% of them will answer "no" and the remaining 10% will answer "damn it, no".

It can be seen that in order to achieve the final victory of sales, the sales staff must first overcome the customer's rejection, otherwise they will not be able to reach the other side of victory.

John, a salesman, persevered in the face of repeated rejections from customers, and tried his best to sell his valves to a food factory in new york, which has used valves of another brand for 25 years.

One day, at lunch, he stopped the chief mechanic of the food factory and said to see you at two o'clock in the afternoon. Just after two o'clock, the chief mechanic angrily walked into the living room and gave John an angry look. John hurriedly asked him to sit down and cut to the chase: "Is the valve you used leaking?"

"It's none of my business to buy a valve!" The chief mechanic said loudly, "Go to the chief engineer."

John pretended not to hear, and then asked, "What equipment leaks the most valves?"

"On the caramel steam tank," the chief mechanic reluctantly admitted, "but I have no right to buy any valves."

At this time, John has begun to show his own samples. He took the valve apart and showed it to the chief mechanic. Because the thin trimming steel plate is placed between the superhard base and the plug plate, the valve can be absolutely sealed.

"What size valve does your caramel steam tank use?" He asked.

"3/4 inches," replied the chief mechanic, "but I told you, I can't bring any valves."

John didn't listen to this at all, but ordered the puzzled chief mechanic: "You write an application form and say that you need a 3/4-inch solid valve. Go into the house and ask your buyer for an order. Then you will see that the leakage problem of the valve is completely solved. Go! "

The chief mechanic came into the room with a tried valve order. In a few minutes, John did what his company's dealers and salesmen had not done for 25 years, because as long as the word "no" appeared, his ears would be automatically blocked.

There is a salesman who has been engaged in sales since he was 40 years old. Before that, he had never had any sales experience. However, in less than a year and a half, he became the most outstanding salesman in the local area, and his performance record has been unparalleled for a long time.

Once, someone asked him, "How did you succeed? Not afraid of being rejected by others? " He said, "To tell you the truth, I'm really afraid of being rejected by customers."

People think it's strange, and then they ask, "What do you think whenever customers don't buy your products?"

He said, "When customers don't buy my things, I don't think they are rejecting me. I just don't think I explained it clearly, and they don't know much about it. "

"Then what would you do?"

"Very simple. Since they don't know much about it, I will explain it to them in another way. If I don't know yet, then I will change it until the customer fully understands. "

Once a customer explained it for more than a year, and finally made him understand the advantages and benefits of the product in more than 20 ways, so he bought the product from him.

What is the secret of this salesman's success? Quite simply, it is his definition of "no".

It is common for every salesperson to be rejected by customers. So, what should we do in the face of such a situation?

1 Believe in your products.

We should know enough about the goods and be sure that they are of high quality. Therefore, we naturally have authority in words, and persuasion will also be shown.

Don't argue with customers.

Salespeople should not completely deny or discuss customers' objections, whether they win the discussion or not, which will also hurt customers' self-esteem, so it is impossible to negotiate successfully.

Hold on a little longer.

When the customer refuses, the salesperson should not give up easily. You have to find out the real reason why the customer rejected you and see if it is really unchangeable.

4 Organize the language well

In the negotiation with customers, flustered and incoherent answers are very bad, so salespeople should make objection prediction in advance, study the handling methods or answer the dialogue.

5 Always do fresh correspondence.

There must be a reason for the customer's opposition, especially in today's technological innovation, the old manual can not correspond. Therefore, salespeople need to collect the latest news or materials to provide information beneficial to customers.

6 persuade with sincere language

It's not that sincere words have no power and can't convince opposing customers. Sincerity is the most important condition for objection handling.

Usually, the customer's saying "no" to the salesperson is just a habitual reflex action of the customer, unless he buys it after listening to the introduction-unfortunately, this situation is rare, and most people shake their heads or hang up the phone without even listening to your introduction. If the customer refuses you, don't be depressed or angry. What you need most is a calm analysis: why did he refuse?