What is a "cottage phone"?

Introduction

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"Shanzhai machine" is explained literally: Shanzhai------in a copycat, evade government management . They either have a brand name chosen by the manufacturer themselves, or they imitate the functions and styles of branded mobile phones; because they evade government management, they do not pay value-added tax, sales tax, spend money on product research and development, and have no advertising, promotion, etc. expenses. The price is only 1/3 of the brand phone.

The previous explanation was that copycat phones could be called wild phones, black phones or high imitation phones. However, with the cancellation of mobile phone licenses, most copycat phones seem to be legalized. Among them are mobile phone brands such as "Gionee" and "Tianyu".

The manufacturers who assemble these mobile phones are neither underground processing plants nor regular troops.

Some low-priced, fully functional OEM machines and off-brand mobile phones with various names are also considered "copycat mobile phones".

Copycat mobile phones and general domestic mobile phones use MTK chips from Taiwan MediaTek, and copycat smartphones also use the Windows Mobile operating system.

Features

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1. The features of the models are that most of them are based on the MTK mobile platform. There are five icons at the bottom of the screen, handwriting, and ringtones. The sound is super loud, and the battery rating (note, this is the rating, the actual battery capacity of black mobile phones is generally 1/4 of the rating) is no less than 1800 mAh.

2. Dare to print anything on the packaging box except your real factory address.

3. No value-added tax or sales tax, no need to spend money on product development, and no advertising, promotion and other expenses; at the expense of avoiding network access testing, certification inspections, etc., many quality standards are sacrificed, so the quality level is basically There is no guarantee, and there is no guarantee after sales.

4. Seemingly with such a high performance-price ratio, copycat phones are often suspected of imitating brand-name phones, but they are often more powerful and cheaper.

5. The workmanship is uneven, and there is no obvious brand mark. There are often big words such as BLUETOOTH.TOUCHSCREEN.MP4 on the front or back of the fuselage.

6. These mobile phones have extremely rich functions, extremely low prices, extremely novel appearances, and extremely unreliable quality.

7. In recent years, most of the mobile phone brands that have never been heard of before and have been active in major TV shopping are knock-off phones, bringing huge financial resources to TV shopping.

Development

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Initially, the market was flooded with parallel imports and refurbished machines; because of this market, MediaTek later made MTK Chips made the core technology that used to be mastered by big-name mobile phone manufacturers suddenly become a civilian technology; so the "smart Chinese" began to create and develop mobile phones. In the past few years, we, represented by Tianyu, have become accustomed to domestic copycat phones. Mobile phone manufacturers are rising and starting to compete with big brand mobile phone manufacturers. The future has yet to be decided!

Domestic copycat mobile phones first started as off-brand mobile phones marked with the CECT brand. In fact, they just pretended to use the CECT brand or paid a certain amount of cash to CECT to obtain the right to use them. Later, various brands appeared. No matter what, the wisdom of "shanzhai mobile phones" can always hit our most helpless nerves, and also make some domestic brands that lack innovative spirit feel ashamed. Over the years, there have been many unparalleled technological innovations, appearance innovations, and process innovations in copycat mobile phones. Many strange technologies and designs have been combined together. These combinations may sometimes be infringing, but they have achieved a variety of functions. Nowadays, copycat phones have become a non-mainstream mobile phone culture. The spirit of wolf-like, innovative and market-oriented copycat phones affects more and more people.

In October 2007, the “mobile phone license” system that the country had implemented for nine years was officially cancelled. This means that "copycat phones" have begun to be legalized. After the cancellation of mobile phone licenses, five-code phones (OEM phones) immediately came out of the black phone camp. As long as they send their products to the Ministry of Information Industry for testing and obtain legal market access qualifications, they can freely use their own brands for normal sales. From now on, what will be called black mobile phones will be those mobile phones that do not issue invoices to evade taxes, do not get tested by the Ministry of Information Industry, have no guarantee of product quality, and have no after-sales service.

Nowadays, more copycat mobile phone manufacturers have their own brands, and the leader among them is Tianyu. Nowadays, the emergence of 8 million pixels and smart copycat mobile phones is more worthy of our big domestic brands to think about.

Nowadays, copycat phones are not limited to mobile phones. PSPs, laptops... more and more products have become new markets for copycats.

Advantages

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1. Ultra-comprehensive functions

Almost all copycat phones can be used with comprehensive functions. It is famous for its large screen, photo camera, Mp3/MP4 multimedia playback, and even high-end GPS navigation functions. Once MTK comes out, these will be no problem. Although this kind of comprehensive functional configuration can be easily achieved by some well-known big-name manufacturers, the cost is an issue that cannot be avoided. Although the development time is not too long, it can be said that the functions of copycat phones have reached a point where only you can’t think of it, and no one can do it, such as built-in dry batteries, built-in Bluetooth headsets, eight speakers and other powerful functional configurations It’s nothing new anymore, I believe more features we’ve never heard of will continue to emerge.

2. Strong standby capability

It is well known to many that copycat phones have strong standby capabilities, and their battery capacities are even larger than the previous one. Not long ago, a model named ZJ268 The mobile phone set a historical record with a battery capacity of 32,800 mAh, and the gimmick of two-year standby time is even more astonishing. In fact, the advantages of copycat phones with strong standby capabilities are worth learning from major international manufacturers. The Motorola V8 I used has a mere 700 mAh battery that is really useless. Although for safety reasons, we still stay away from batteries with tens of thousands of mAh, but it is not difficult to achieve at least a battery of one or two thousand mAh.

3. Low price

The price factor is definitely the strongest weapon in the competition between copycat phones and big-name manufacturers. You may only be able to buy a low-end mobile phone at Nokia. And it is enough to buy a fully functional copycat phone. This is definitely very attractive to ordinary people who don’t know much about mobile phones. The reason why the price of copycat phones is so low is due to the cheap and comprehensive MTK solution. According to industry insiders, the cost of a finished copycat phone with comprehensive functional configurations is generally only around a few hundred yuan. And this is exactly what all major international manufacturers cannot achieve. I believe that this advantage of copycat phones will remain for quite some time.

Disadvantages

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1. Quality cannot be guaranteed

Due to the convenience brought by the MTK solution, some The production scale is small and the production technology is relatively rough. Small factories also have the ability to directly produce mobile phones. This directly leads to quality issues becoming the biggest uncertainty factor for copycat phones. Although this is not a problem of MTK itself, after all, it still needs to be owned. to the phone itself. The maintenance of counterfeit phones has always been the most worrying thing, but due to the low cost, sellers usually adopt the solution of direct replacement.

2. Serious plagiarism

Plagiarizing the product designs of internationally renowned brands can be said to be the most common phenomenon among copycat phones at present, such as Apple iPhone, Nokia N95, N82 and other high-end products. There is no escaping this disaster. These products generally achieve good sales results.

3. Complete but not refined

As mentioned before, comprehensive functions are a major advantage of copycat phones. Although this is an indisputable fact, at the same time, another problem has become increasingly prominent. That is, although the copycat phones can do everything, they are not perfect at everything. Indeed, this problem has now become the biggest limitation of the MTK solution. We have almost never seen a copycat phone equipped with a high-end camera. The legendary 300,000-pixel Golden Apple LV918 with an optical variable lens is the best evidence. Even for video or MP3 playback, the issue of sound quality has become a focus of controversy. As you can see, although the functions are comprehensive, the copycat phone still has many flaws.

Joke

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“We must choose the best hardware chips, hire French designers, and make the highest-end mobile phones. ; The platform directly uses MTK, and the minimum screen is 3.0. What about smart phones, TV functions, dual-SIM standby at the same time, and everything that can be installed for him: a camera on the front and a camera on the back. As soon as the phone is turned on, Regardless of whether I have something or nothing, I have to tell you: "What's the matter?" Speaking authentic Cantonese Mandarin, Beier has face; build a card reader in the mobile phone, use Sony's card, one G costs dozens of yuan; and again Equipped with an extra-large battery and 365 days of standby, it’s just so cool. It takes an hour to answer a phone call. People around you are either Gionee or CECT, and you’d be embarrassed to say hello to anyone with a foreign machine. ：How much does a mobile phone like this cost? ——I think it’s more than 2,000 yuan. Are you trying to steal it? Don’t think it’s cheap. You have to do some research. Customers’ shopping psychology: People who are not willing to pay even 1,000 yuan for a mobile phone are not afraid of being cheap. Do you know what modern people are? Modern people just buy the cheapest, not the best. So, we. The slogan for making mobile phones is: Not only are they the best, they are also the cheapest!”