When buying an SUV with a budget of around 100,000, why do people often end up choosing domestically produced cars?

For consumers with a budget of around 100,000 to buy a car, choosing a car is not easy, at least in my opinion. There are so many products in this price range, and even if you break it down, it can reach hundreds of models. Even if some consumers have higher requirements for vehicles, they can still find dozens of SUVs. However, many consumers may find an interesting phenomenon. Some consumers who previously said they would not buy domestically produced cars often end up choosing domestically produced cars after test driving domestically produced SUVs and joint venture cars worth about 100,000 each. So, why do most consumers with a budget of 100,000 to buy a car still choose domestically produced cars? In fact, to be honest, after you go for a test drive, you may also "fall in love".

To be honest, when I was choosing a car, my budget was only 130,000. In other words, I could only buy a product with a discounted price of around 110,000, otherwise the final on-road price might be It will go over budget. However, even in this case, there are actually a lot of joint venture SUVs, and there are many choices, such as Hyundai ix35, Jeep Compass, Kia Smart Sport, etc., and even products such as GAC Mitsubishi Jinxuan and Jetta VS5 are starting to The prices are all within 100,000. However, in the end, including me, after test driving these joint venture cars and domestic SUVs at the same price, I resolutely chose the domestic SUV. Next, let’s talk about the three main reasons:

The first point: it’s not shameful to drive out

Many people buy joint venture cars just to gain face, such as the 1.3T Mercedes-Benz GLB , many car owners frankly admit that they buy this car just for the sake of face, let alone a three-cylinder BMW 1 Series model. However, joint venture cars priced around RMB 100,000 are not as prestigious as some entry-level luxury cars. Instead, they may be laughed at by people who don’t understand cars, buy cars just for face, etc. Even to a certain extent, this type of joint venture car is really not as impressive as a domestic car when driven out. At least I personally feel that driving a Changan CS55PLUS Blue Whale Edition or the second-generation Haval H6 is more impressive than driving a Hyundai ix35.

Second point: There is a big gap in materials and configurations

Although the prices of joint venture cars continue to drop, there are few high-end models or SUVs with larger space that meet this requirement. Budget Consumer. The interior workmanship and materials used in many domestically produced cars priced around RMB 100,000 are really indescribable. Sitting in a domestically produced SUV in the same price range actually feels like sitting in a luxury car. Therefore, after a test drive, it is difficult for you to be interested in this type of joint venture car again. Especially now, the interiors of domestic SUVs are more luxurious than the last, and joint venture cars in the same price range are really incomparable. Even the interiors of some domestic SUVs priced at around 100,000 yuan are almost as good as joint venture cars priced at 200,000 yuan or 300,000 yuan. In addition, in terms of configuration, although the joint venture car is adequate, the advanced configuration of the domestic SUV is enough to dazzle people.

The third point: There is not much difference in technology

Many people think that domestically produced cars are not good in technology and assembly. To be honest, this was true 10 years ago. Nowadays, cars costing around 100,000 yuan When you buy a joint venture car, you will find that they are actually similar. Don't many joint venture cars have minor problems after being driven for several years? Especially some Korean cars, it seems that they are not as good as everyone imagines. Therefore, don’t blindly recognize the technology of joint venture cars. Really good technology will not be placed on joint venture cars worth around 100,000 yuan. Otherwise, how can we sell cars worth hundreds of thousands?

Seeing this, I believe many consumers understand why more and more Chinese people choose domestically produced cars, and why after test drives, everyone is more willing to choose domestically produced SUVs. This is not to say good things for domestically produced cars, but in the field of 100,000-class SUVs, domestically produced SUVs are really more sincere than joint venture cars.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.