Marketing speeches by bank employees

Marketing is the art of language. Extraordinary marketing skills are actually extraordinary language art, which requires not only keen insight into people's hearts, but also expressive ability that shocks customers' hearts. The following are the marketing words of bank employees that I have compiled, hoping to help everyone.

First, the marketing points

Matters needing attention in bank counter marketing:

We should think for our customers from the bottom of our hearts and think about why customers come to the counter and what problems need to be solved in the current situation of popularization of electronic transactions.

Marketing words should be brief, and strive for accurate marketing within 15 seconds. The highest level of marketing is seamless, penetrating customer needs and impressing customers.

We should be good at summing up and carry out different counter marketing according to different businesses of customers.

Don't do multi-product marketing, you only need to market one product at a time.

Second, marketing terminology.

Customer demand 1: petty cash business and payment business

The main scenarios and coping styles are similar to the diversion led by the lobby manager, but the teller's business pressure is high, and it is difficult to communicate with customers through the glass. Therefore, we can mainly use the way of distributing promotional materials to inform customers that they can contact the lobby manager if they want to know more.

Reference speech 1 small deposit business (after handling small deposit business for customers)

"The next deposit and withdrawal can be handled directly on the self-service machine, which is convenient and fast, and there is no need to queue up in the future."

Reference Speech 2 Transfer and remittance diversion (completing transfer and remittance business for customers)

"If you open mobile banking and online banking, you can handle the transfer and remittance business without leaving home, which is convenient and safe, and you don't have to queue up at the outlets."

Customer demand 2: wealth management business

Tellers can conduct preliminary marketing of wealth management products to customers in the process of business handling, but as long as it can arouse customers' interest, it is enough to avoid completing all marketing work at the counter as much as possible, because doing so will slow down the teller's handling speed on the one hand and affect customers' cognition of products on the other.

Therefore, after arousing customers' interest, the teller should signal the lobby manager to obtain more detailed product information.

Customers have financial needs (consulting or buying large deposit certificates, precious metal business, etc.). )

"I'll help you contact the lobby manager, who will give you more professional advice."

@ Prompt the lobby manager.

Customer demand 3: account opening business

Tellers at open counters should conduct functional product marketing when handling cards or bankbooks for customers, so as to let customers know the advantages of products and reduce the business pressure for closed counters.

Recommend customers to open accounts.

"We now open an account to send online banking, mobile banking and SMS notification services free of charge, so that you can operate freely at home when handling business, and there are certain discounts and discounts for various fees."

Third, the marketing case

1. Marketing words for savings deposits

Case: A gentleman often goes to the counter with an ordinary card to handle remittance business in different places.

Teller: Hello, sir! If your business uses our bank card to handle cross-bank or off-site remittance, the handling fee is free, which can save you a lot of handling fees! In addition, if your funds are settled in a few days, we also have open financial management. I'll ask the lobby manager to give you a detailed introduction

Case analysis: In the above case, the teller made a successful savings deposit marketing for customers on the basis of various preferential policies and related wealth management products, which laid the foundation for further exploration of customers.

2. E-banking marketing words

Teller: Hello! Do you have our credit card?

Guest: No.

Teller: Our credit cards can be used at home and abroad. Bank money can be used for up to 56 days free of charge, and credit card points can be exchanged for gifts. Now we still have activities, and we can handle ETC for free. The procedure is simple. You can experience it now. Please fill in the application form.

Case study: Tellers should learn to combine marketing, for example, online banking and mobile banking can be marketed at the same time, and at the same time, they should clearly grasp the credit card policies of our bank in the process of handling credit cards for customers, so as to be marketable. And pay attention to the marketing of dual-card customers to provide convenience for customers.