Ding Zhen, overturned

After Ding Zhen suddenly became popular, the controversy about him has never stopped.

In the past two days, “Ding Zhen’s apology letter” has once again become a hot search topic.

The reason for the "apology" is that Ding Zhen's "smoking" video spread rapidly on the Internet.

In the video, Ding Zhen puffs away at the camera, seemingly completely different from the one who used his "innocence" as his selling point.

The emergence of this video has once again pushed the controversy about Ding Zhen to a peak.

In fact, not only Ding Zhen, but also many celebrities, entertainers and public figures will cause some public opinion storms after being exposed for smoking.

Just last year alone, celebrities who were photographed smoking included Zhang Yixing, Hua Chenyu, Zheng Shuang, etc.

After being exposed, most celebrities will quickly respond, probably "As a public figure, I will pay more attention to my behavior in the future" and so on, and then call on a wave of minors not to imitate, smoke It is harmful to health, and this matter will usually be over.

Because in the final analysis, whether to smoke or not is a personal choice, and there is no need to raise it to an excessive level.

Dante’s situation is slightly different.

The character created by Ding Zhen and his team before was that of an "innocent boy" in a "paradise".

His team leader once publicly stated in an interview that Ding Zhen "does not smoke, drink, or drink carbonated drinks."

Ding Zhen himself also said in an interview that he "had a very strict upbringing and could not get into bad habits such as smoking, drinking, etc."

This involves a problem of "personality fraud".

If Ding Zhen had taken the "uninhibited" route at first, no one would be so serious about smoking.

Look at Teacher Yu Qian, he never has any worries about his characters.

The problem is that Ding Zhen’s team knows very well that the reason why Ding Zhen is popular is closely related to his inherent simplicity, so they try their best to control the image of Ding Zhen displayed to the outside world and strive to make Ding Zhen famous. The first impression of being truly "simple" continues.

Many people compared Ding Zhen’s smoking this time to “Wang Yuan’s smoking” two years ago.

Both of them are the new generation taking the "pure boy" route, and they also caused an uproar because of the contrasting behavior of smoking.

But in terms of subsequent processing, the two are completely different.

After Wang Yuan's smoking was exposed, Wang Yuanfang quickly responded online, apologized in time, self-examined, and had a correct attitude.

So even if Wang Yuan's smoking does go against his usual personality, it does not have a substantial impact on him.

On the contrary, this bold operation also gained a wave of popularity from passers-by.

The various operations of Ding Zhen’s team this time can be called a negative example in the public relations industry.

After the video spread, a staff member of Ding Zhen’s company said:

Regarding other questions, the staff member only said four cold words: "Nothing." inform".

I didn’t expect that it’s already 2021, and there are still public relations teams who like to “confront netizens.” Have you not seen what happens to any team that goes against the people in the past few years?

There is a classic line in The Three-Body Problem, which is perfect for Ding Zhen’s team:

Faced with this kind of arrogant response, netizens did not buy it or say anything. Soon the official media also came to an end.

CCTV published a long article, "Children are not the reason for Ding Zhen's smoking controversy", which pointedly pointed at the Ding Zhen smoking incident.

In particular, he criticized his team's "showy operation", calling it "an attempt to cover up and a considerable loss of points", and even hinted that Ding Zhen was in danger of being a "flash in the pan".

As a state-owned enterprise, it is expected to publicly apologize after seeing the fate of the official media.

But had it not been for the official media, Ding Zhen’s team would have probably continued to be arrogant.

The arrogance of Ding Zhen’s team is closely related to the reason why Ding Zhen became famous and Ding Zhen’s “actual value”.

Before November last year, Ding Zhen was just an unknown cowherd boy.

However, a short 10-second video made him famous across the country overnight.

Ding Zhen’s popularity is an accidental event with extremely low probability.

Some netizens said that Ding Zhen’s popularity was a planned marketing incident.

Indeed, almost all the information you see on the Internet today is the product of online marketing.

If Dante really became popular, it would be untenable to say that it was "planned marketing together."

First of all, Ding Zhen is not only very young, but also cannot speak Mandarin well, which is very inconsistent with the logic of capital marketing.

Because the idol marketing of capital is an assembly line operation, once a certain "product" operated by one becomes popular, it must be able to carry out the next step of promotion and marketing immediately, and this requires itself to have certain skills. content production capabilities.

Secondly, a few days after Ding Zhen became popular, a large amount of Ding Zhen's so-called "black material" began to circulate on the Internet.

For example, the early "killing Matt" style;

Another example is giving the middle finger to the camera.

The fact that such photos, which are in huge contrast to the first impression, can be leaked shows that Ding Zhen was not screened by capital or deliberately packaged before he became popular.

But what is certain is that although Ding Zhen’s explosion is an accidental event with a very small probability, his development after the explosion is supported by many forces.

A few days after Ding Zhen became popular, some netizens broke the news that Ding Zhen might participate in "Produce Camp 4" or "Tomorrow's Sons".

I tend to believe that it is true.

After all, when it comes to efficiency, capital has always done its part.

But we all know the final result. Ding Zhen was quickly "acquired", joined a state-owned enterprise, and became the "tourism ambassador" of Litang County.

Since then, Ding Zhen has really come out of the circle. Not only are self-media and social platforms all over the Internet competing to serve as free trolls for him, but even CCTV has reported on him many times. , the reviews are all positive.

Then the question becomes, what is Ding Zhen’s charm that makes many official media support him in person?

Is it because he is "handsome", "wild" and "innocent"?

This is obviously impossible.

It is accidental that Ding Zhen becomes popular, but it is inevitable that Ding Zhen continues to become popular.

Ding Zhen’s energy far exceeds the imagination of ordinary people.

After the explosion, Ding Zhen quickly received unanimous official support.

Starting from "I thought Ding Zhen was in Tibet, but actually Ding Zhen was in Sichuan",

Cultural and tourism departments in various places were the first to "catch on" to Ding Zhen's first wave of popularity.

Subsequently, CCTV also began to conduct relevant reports on Ding Zhen.

Finally, the People’s Daily official media personally commented on Ding Zhen.

There are two important reasons why the official media promotes Ding Zhen so hard.

First, the Internet seems to be full of Ding Zhen, but in fact they are all about poverty alleviation, national economy and people's livelihood, and comprehensive well-off society.

It is an indisputable fact that the gap between rich and poor in different regions of the country is large.

Litang County, where Ding Zhen is located, is a relatively poor and backward area.

Finding ways to develop the local tourism industry is a relatively low-cost and high-yield "poverty alleviation method."

The appearance of Ding Zhen happened to be the last piece of the puzzle for the development of the local tourism industry.

From becoming a local tourism ambassador to the release of the promotional film "Ding Zhen's World", it only took a short week, which is inseparable from the strong support of the official behind it.

As the first "poverty alleviation project" to drive local economic development through personal traffic, once Ding Zhen succeeds, he can develop other poverty-stricken marginalized areas according to this model and contribute to the economic development of poverty-stricken areas. It has a great promoting effect, isn’t it beautiful?

In fact, before Ding Zhen became popular, Litang County held a "Kangba Man" talent show in July last year.

Although Ding Zhen did not participate in this "draft contest", combined with the fact that Ding Zhen, one of the "Kamba Brothers" later became the Litang Tourism Ambassador, the purpose of this draft contest was easily revealed.

Secondly, the existence of Ding is also a propaganda symbol for the export of minority policies.

Foreign media have always criticized us and wantonly smeared us on ethnic minority issues.

As one of tens of millions of ordinary Tibetans, Ding Zhen is the perfect person to use to show the simple customs and true appearance of Tibetans to the outside world.

Not only that, but it can also invisibly demonstrate our determination to unite the nation and our policy of getting rid of poverty and becoming rich, which is more convincing than any diplomatic rhetoric.

The best proof is that Foreign Ministry spokesperson Hua Chunying shared Ding Zhen’s news on the Internet.

There is a joke that says:

Foreign cultural export is one of the important means to establish the status of a powerful country.

We are also currently actively promoting external cultural export. The last example of successful external export was Li Ziqi.

This is why Ding Zhen continues to be popular and has official endorsement.

Whether you like Ding Zhen or not, you cannot deny his great value as a cultural symbol.

However, not long after Ding Zhen became popular, he frequently "overturned".

In fact, before he was exposed as a smoker, Ding Zhen’s online evaluations were already very polarized.

And it is visibly slipping from "the whole network is blown" to "the whole network is black".

Ordinarily, Ding Zhen doesn’t have any special “black material” that cannot be justified. Before he became popular, he was just an honest and responsible young man. Why is he suddenly so hated by others?

Needless to say, people who like Ding Zhen need not say much. Whether it is his unadorned face, his clear and transparent eyes, or his natural and simple temperament, he can quickly capture people's hearts.

As for people who hate him, apart from simple "envy, jealousy and hatred", most of them actually have the same reason: Ding Zhen's popularity is not in line with our long-standing values.

In popular perception, a person's success is either due to his outstanding ability or his hard work.

To convince everyone, it often requires both.

The reason is very simple, because among all Wang Bingbing’s qualities, her “appearance” is the most inconspicuous one.

Wang Bingbing was a top student when she was in school. She graduated from Jilin University, a prestigious 985 school, majoring in broadcasting.

After graduating in 2012, he entered the institutional work and traveled all over the country for interviews. He worked conscientiously for 8 years before suddenly becoming famous.

First of all, she is a top student, and secondly, she works hard enough in her major.

Although her popularity is actually full of coincidences, her sufficient hard power will not make people feel that she is "incompetent in virtue".

As we said before, Ding Zhen’s popularity was an accidental event with extremely low probability.

And after he became popular, he naturally entered a state-owned enterprise that countless people dreamed of, and there was official endorsement for him, which will inevitably make people "envious, jealous and hateful".

Why have countless of us spent ten years in poverty, 996, 007, worked hard for half a life, but in the end we couldn’t compete with others?

Forget it, after all, different people have different lives, so just turn a blind eye and turn a blind eye.

Due to various reasons, you can still see push notifications and hot searches about Ding Zhen everywhere, constantly irritating the sensitive nerves of ordinary "workers". Isn't this uncomfortable?

But as we said before, as a symbol, Ding Zhen’s value is actually very great.

However, although his value is very great, the values ??he embodies are contrary to the general public.

This is very contradictory, so Ding Zhen’s extremely polarizing reputation emerged just like that.

But in any case, even Ding Zhen's number one "spot" generally has no prejudice against Ding Zhen himself.

Ding Zhen is just one of the "lucky ones" among thousands of Tibetans.

Besides, is he really lucky?

In my opinion, Ding Zhen’s greatest luck is the opportunity to receive education.

Ding Zhen has a younger brother who looks not much different from an ordinary teenage boy.

Due to the poor local educational resources, only one of the two brothers can study.

Ding Zhen’s younger brother got this opportunity.

However, the cruel thing is that due to the lack of educational resources, there is only one primary school in the local area.

So even though my younger brother can study, he is now 18 years old and is only in the second grade of a local primary school.

By chance, Ding Zhen became famous and finally got the chance to get a real education.

In this respect, he is lucky.

The name "Ding Zhen" means pearl in Tibetan.

The formation of pearls is due to the fact that the mantle of the clam is stimulated by the invasion of foreign objects, and gradually forms through constant pain and tempering.

This coincides with Ding Zhen, who suddenly became famous and was invaded by many external forces into his life.

We may never know where Ding Zhen will go in the future.

I hope he can withstand the pressure, maintain his original intention, and move forward courageously.

But perhaps, after Ding Zhen was tortured and bruised by the lavish vanity fair, he would recall the vast, cloudless sky under the endless plains.

There he waved his cattle rope, rode his little white horse, swept across the grassland like the wind, and disappeared into a cloud of dust.

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