Why is there always half a cup of ice in a cup of coffee?

In this regard, netizens have started the spit mode, "xx coffee is the same", "not just coffee, all milk tea is more ice than water" and "latte is to find coffee in ice". The details in such a coffee and milk tea have caused such a wide range of scolding, which also shows the depth of consumers' "resentment".

This is indeed a common problem, and it is becoming more and more common. As a senior coffee and milk tea lover, I often wander around major beverage stores and am deeply annoyed by half a cup of ice.

As far as the most basic flavor is concerned, hot food is far less delicious than ice for a considerable number of consumers, so adding ice is the most choice. However, some brands have more and more ice cubes in their cups, which greatly dilutes the original flavor of coffee and milk tea. It should have been rich in caramel or charcoal. As the ice melts, only the feeling of water remains. If you choose to go to the ice rink, you will only have two thirds, or even close to half.

It's no big deal. For many people, it's just a small detail in life. But it will inevitably make consumers unbalanced-did I buy coffee and tea or ice cubes? Remove this half cup of ice, how much is left to drink? Can I only buy one cup of coffee and milk tea for twenty or thirty yuan?

For the catering service industry, details are very important, because details can best cultivate consumers' habits and overthrow consumers' good feelings. When there is a trend of "replacing milk with ice" and "replacing tea with ice" in some beverage shops and even in the industry, it may represent a perfunctory attitude. A perfunctory or even ignoring attitude is not conducive to the long-term development of the brand.

At present, coffee and milk tea have gradually become a trend among young people, and there are more and more corresponding shops among online celebrities. Many brands are constantly innovating and designing new flavors suitable for the season, which is a good trend. However, under the tide of continuous progress and innovation, we still have to listen to the opinions of consumers and pay attention to their complaints and feedback. Such a thing as "a cup of coffee and half a cup of ice" is not just a joke, but a product that really needs improvement.