Why develop Jingzhou tourism?

Study on the Development of Jingzhou Cultural Tourism Industry Jingzhou is a city with a long history, profound cultural heritage and modern flavor. Since the reform and opening up, Jingzhou traditional culture and modern civilization complement each other, with rapid economic development and continuous social progress, and has increasingly become an important central city full of vitality and opportunities in central and southern Hubei. How to accelerate the development of Jingzhou? The practice of more than 50 years gives the answer: the gap between Jingzhou and the United States lies in industry, and the potential lies in cultural tourism. Jingzhou is rich in tourism resources. As long as strategic industries attach great importance to the development of tourism, tourism will certainly become a pillar industry and an important economic growth point in our city. The present situation and problems of Jingzhou cultural tourism industry determine the development of Jingzhou tourism. (1) Current situation of cultural tourism development. As the first batch of national historical and cultural cities announced by the State Council, Jingzhou is a famous resort for leisure, entertainment and sightseeing at home and abroad, with colorful gardens, profound historical and cultural heritage and simple folk customs. Over the years, with the attention of Party committees and governments at all levels and the joint efforts of relevant departments and the people of the whole city, Jingzhou, China has focused on the restoration and protection of scenic spots and historical sites and the development and utilization of tourism resources, and the tourism industry has made rapid development and progress. Now it has basically formed three districts and one city with Jingzhou ancient city as the core, Chu culture and Three Kingdoms culture as the characteristics, and three natural ecological protection scenic spots as the backing. One city is the ancient city of Jingzhou, and there are three other scenic spots, namely Songzi Lushui Scenic Area, Honghu Scenic Area and Shishou Swan Island Elk Nature Reserve. Nearly 60 scenic spots in the city are open to tourists, including 3 4A scenic spots. The east gate of the ancient city is a 4A-level scenic spot; Jingzhou Museum was awarded the first batch of 4A; China Museum ranks first among local museums in China, with more than 654.38+0.2 million pieces of cultural relics, and nearly 300 pieces (sets) of national first-class cultural relics such as the corpses of the Western Han Dynasty. Honghu Lake is a 4A-level tourist attraction. At the same time, the revolutionary historical sites in western Hunan and western Hubei have also been listed as national key red tourist areas. Jingzhou has 2 international travel agencies, 28 domestic travel agencies, 30 star-rated hotels and 30,000 people in tourism professionals. In 2005, the city received 3.89 million domestic and foreign tourists, including 22,000 overseas tourists, and the total tourism revenue was 654.38+96 million yuan. (2) Problems faced by cultural tourism. First, the tourist flow is reduced and the comprehensive benefits are not high. Since 2003, the number of domestic and foreign tourists and the total tourism revenue of this city have been declining. Jingzhou Museum and Dongmen Scenic Area are two famous scenic spots in our city. In 2004, Jingzhou Museum received a total of 654.38+million visitors, and the ticket income was 2.5 million yuan, which was far from the 1.7 million visitors in 2002. The East Gate receives tourists 1 1 10,000, and the ticket revenue is10/10,000 yuan, which is far from10.4 million and10.5 million yuan in 2002. The situation of scenic spots such as Honghu Lake and Fushui has not reached the expected goal. Due to the small number of tourists and short stay, it is impossible to lengthen the consumption chain of eating, living, traveling and shopping, resulting in very low total tourism revenue, and most travel agencies are in a state of meager profit and capital preservation. Jingzhou International Travel Service is the largest travel agency in this city. In 2004, it only received more than 2,200 overseas tourists and earned more than 70,000 yuan. The operating conditions of other travel agencies are also not ideal. Second, the scenic spots are scattered and the cultural connotation is not prominent enough. Over the years, although some scenic spots and historical sites in the Three Kingdoms period have been protected and sorted out, due to the lack of unified planning and packaging of scenic spots and insufficient understanding of the characteristics and advantages of Jingzhou, a famous historical and cultural city, the protection of some scenic spots is not enough.

In recent years, our city has rarely organized large-scale, high-level and influential tourism promotion activities, rarely participated in the promotion activities organized by relevant units at higher levels, or even participated in regional and targeted tourism promotion activities organized by other provinces and cities or used the central media to enhance its popularity, resulting in the growth of American tourism resources in Jingzhou in the boudoir and obscurity. Fifth, the management system is not smooth and tourism resources need to be integrated. Because tourism management involves many administrative departments and lacks overall understanding and overall consideration of the tourism industry, the construction and development of scenic spots are often fragmented, making small scenic spots scattered but not refined, and large scenic spots have little motivation. For example, Dongmen Scenic Area and the nearby Monument Garden, the ancient city wall and the scenic area outside the city wall belong to four different departments, which can neither implement unified planning and management, nor effectively integrate, develop and utilize tourism resources. Sometimes there will be strange phenomena of mutual exclusion and market competition, which seriously restricts the healthy development of tourism. (3) Suggestions to support the development of cultural tourism. In order to comprehensively expand and enhance the scale of Jingzhou tourism economy and market competitiveness, and promote the rapid, healthy, coordinated and sustainable development of Jingzhou tourism, the following suggestions are put forward: First, strengthen the leading role of the government in promoting the development of tourism. It is suggested that the municipal party committee and municipal government strengthen leadership, set up Jingzhou Tourism Management Committee, strengthen the functions of tourism management departments, and form a pattern of joint management and overall linkage. The second is to scientifically formulate development plans. Governments at all levels and relevant departments should highlight the culture of the Three Kingdoms, Chu culture, old areas and wetland ecology, carefully formulate tourism development plans, and scientifically and rationally develop and utilize all kinds of tourism resources. The third is to strengthen the construction of scenic spots and infrastructure. It is necessary to increase investment in tourism development by striving for national and provincial projects and funds, attracting investment, activating non-governmental organizations and other diversified investment and financing methods. At the same time, establish special funds for tourism development, do a good job in the construction of tourism routes and infrastructure, and effectively integrate existing tourism resources. The fourth is to increase publicity and promotion. Fifth, improve and optimize the tourism development environment. Taking the implementation of Hubei Tourism Regulations as an opportunity, we will comprehensively strengthen industry management and comprehensive law enforcement inspection, standardize tourism market behavior, improve the overall quality and service level of the tourism industry, and strive to create a good image of Jingzhou tourism.

Urban development, no industry is definitely a P word! Can tourism promote urban development? How big is your city? How to develop tourism? How do citizens get income? How to standardize management? How to ensure public safety? It's all fake. Inviting investment in good faith and developing industry. When citizens have some money in their waists, you can develop as you like. Without industrial support, cities will collapse. Don, don't listen to them.