Can the independent Jetta still be recognized by the Chinese people without the Volkswagen logo?

I remember that when the Jetta brand first announced its independence, many media did not agree with it, and even thought that it was another example of "changing the soup without changing the medicine". The melon-eaters had already moved their mats and were ready to watch the joke. . But I have never thought so, and I even think that the Jetta brand has a bright future. Below I will tell you my personal views from the three dimensions of design, technology and brand. At the design level, Jetta did not copy or borrow the styling of an existing Volkswagen model. The exterior design of the first model on the market, the VS5, also incorporated many design elements that are not common in the "Volkswagen series", such as The exaggerated "scale" style mesh, the front face integrated with complex lines, etc. In addition to retaining the German-style tough line design, the Jetta VS5 has completely created a new family design language, which is very similar to brands such as Venucia and Baojun. The more youthful and dynamic appearance design not only caters to today's The aesthetic trend, and the "de-joint venture" styling is also significantly different from the design of previous Volkswagen models, highlighting the design confidence of the Jetta brand after its independence and its long-term plan for the future.

On a technical level, the Jetta VS5 uses Volkswagen's MQB A1 platform, and does not use the original old platform like other rebranded models. The updated platform means that VS5 has unique technical advantages in powertrain and chassis technology, and the enjoyment of spare parts, and its product strength has naturally been improved. We are no strangers to the 1.4T engine model EA211 from Volkswagen, coupled with the 6AT gearbox of Aisin's AQ250 series. As for the positioning of a family car like the Jetta, I think "reliability" should be put first .

At the brand level, the birth of the Jetta brand does not only mean that the product line is separated separately. In the future, Jetta will also shoulder the heavy responsibility of FAW-Volkswagen's mid-to-low-end market. In this way, with Audi at the top and Jetta at the bottom, the positioning of the entire FAW-Volkswagen product line will be clearer and clearer, making it easier to develop corresponding models with different consumers. Although the new brand LOGO has been replaced, it will take some time for brand awareness to be popularized, and word-of-mouth also needs time to accumulate. However, unlike a newly developed brand, Jetta is a well-known name in China, and the impression of durable leather has already been It is deeply rooted in the hearts of the people, but how to use this "good reputation" still depends on the product quality itself.

After all, backed by the big tree of Volkswagen, Jetta has unique advantages in terms of technical quality and after-sales service. As for the lower price and positioning, if the quality is not "cut corners", the product strength will undoubtedly be further improved. The Jetta is not a "shoddy" cheap product as people say, but it lowers the threshold for consumers to own high-quality models. Although it is still early, as a new brand, Jetta still needs to go through more ups and downs. However, we can see that Jetta has shown full sincerity after the brand became independent, not to mention how rich the configuration, how dynamic the styling, and how advanced the technology is. If Jetta can "maintain quality and quantity" in the future and make cars that satisfy the people, this will be enough. .