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How do you view the government’s response to political questions and surging public opinion on Weibo?

Background of current affairs commentary:

Deep-seated issues behind online public opinion: Among the public opinion events in the second quarter, there were of course entertainment and sports events such as "Fengzhi's breakup" and "Li Na's championship". But most of them are issues related to people's livelihood, law, education, politics and so on. Behind these issues are all related to deep-seated and grand issues. The Forbidden City has experienced theft of cultural relics, misspellings on banners, and a series of turmoil in private clubs. The safety of cultural relic protection and the supervision of "privileged institutions" have been questioned. The Bureau of Statistics claimed that my country's "per capita monthly living expenses for urban residents is 111 yuan." Statistics that were out of touch with the people's real feelings immediately caused an uproar in public opinion. The Internet anti-corruption storm represented by the "Weibo Room Opening Director", "The Most Excellent Industry and Commerce Director" and the "Guo Meimei Incident" has become a "nightmare" for some officials and institutions. In the online spread of legal events such as the Li Zhuang case, the Xia Junfeng case, the Yao Jiaxin case, and the Xu Wu case, the attitudes of netizens highlighted their emotional characteristics, and were mainly marked by sympathy for the weak. The underlying reason for this sympathy for the weak is a strong distrust of public power. Food safety and price are two major issues that challenge people's livelihood. The continuous accumulation of similar problems in a short period of time has eroded public confidence in solving the problem. But if people really lose confidence, how will the government handle itself? This may be the most severe torture for the government hidden behind all the problems.

The government’s response to public opinion results in fewer wins and more defeats: The government does not ignore public opinion responses, but “opaque information, unscientific methods, and insincere attitudes” are the three ways Shenyang summarizes the government’s response to public opinion crises. Big drawback. For example, in the face of various doubts about people's livelihood issues, the responses of relevant departments often make people feel that they are "seeing flowers in the smoke". In the plasticizer inspection, it was stated that "more than 140 instant noodle samples were randomly inspected, and no artificially added plasticizer was found." This leaves unlimited room for speculation. In addition, the government’s response to many people’s livelihood issues has been “avoiding the important and minimizing the trivial”. When vegetable prices rise, "market rules" and "weather reasons" are emphasized, while the huge profits extracted by interest groups in the circulation process are avoided; plasticizers are exposed, and the investigation conclusions are unclear, but a "media blacklist" is listed in detail It said its reporting was creating tension. In an online environment where information is highly circulated, the government's rhetoric is easily debunked. It does nothing to enhance people's trust in the government and only adds to their disgust. In business incidents such as the Foxconn explosion and Sinopec's million-dollar wine bill, the government not only failed to intervene in the investigation as an impartial third party, but instead became the "payer" of the credibility crisis of enterprises and individuals.

Commentary on current affairs: How do you view political questions on Weibo and the government’s response to the surging public opinion?

First of all, the government should clarify its role and enter Weibo with a "mass line". The government and government officials should realize that Weibo brings together the broadest public opinion in China, produces China's most influential civil opinion leaders, and is always brewing China's future trends. This is not a "land of right and wrong", but a place of right and wrong. It is a new world for the government to adhere to the mass line. To win the favor of grassroots people on Weibo, "official accent" will definitely not work. When entering the online world, officials must learn to express themselves in a personalized and humane way. Regardless of the form and carrier of political inquiry, the relationship between the government and the people is still an old issue, and mutual trust is the basis for interaction between the two sides.

Secondly, focus on Weibo planning and "professionalization" of online political inquiry. Training officials on how to use Weibo should not only avoid the joke of “mistaking Weibo for QQ”, but also provide training to Weibo maintenance personnel in various aspects such as online language, search capabilities, and departmental communication skills. Shenyang’s suggestion is that the government Weibo should draw up a watch list including opinion leaders and active grassroots users in the field under its jurisdiction. When facing major and unexpected public opinion incidents, on the one hand, it should consider public sentiment and not be obsessed with defending. On the one hand, public opinion “firewalls” can be established by gaining the support of opinion leaders.

Finally, when asking questions about politics on Weibo, you need to “ask” but also “do”, so that Weibo’s governance can be regularized instead of “zombie-like”.

It is worth learning that Nanjing recently issued the "Opinions on Further Strengthening the Construction of Government Affairs Weibo", which clearly stipulates that disasters and emergencies must be posted on Weibo within one hour of the incident or within one hour of obtaining information.