Who first proposed media convergence?

Comrade Jasmine Zhang was then the deputy editor-in-chief of Guangming Daily. Com, put forward "media convergence" (cross-media communication) in 1997, organized dozens of domestic media to jointly launch multiple cross-media communication platforms (integrating "websites, newspapers, television, radio and mobile phones"), and explored the operation and management of media convergence.

In 2007, Comrade Jasmine Zhang put forward the theoretical viewpoint of "media integration".