Why did the female driver who was rejected in the segment become the wealth password of domestic car companies?

Why are female drivers rejected? In all kinds of jokes related to cars, "female drivers" are indispensable. It seems that the female driver can do anything when she is stepping on the accelerator and braking, crossing the line in disorder and reversing crazily. However, a joke is a joke after all, but the real data is that the traffic accident rate of female drivers is much lower than that of male drivers, and the media only do articles about female drivers to attract attention. It can be said that there are countless articles that define the female subconscious as the weak and ridicule it, and it is these articles that activate the "feminist thinking" and make it reach a relatively crazy level.

The driving style of female drivers is generally conservative, but if we pay attention to observation, we can find that most female drivers do not violate the rules while driving conservatively; Some male drivers think that female drivers are obstacles, but traffic laws can't restrain him. If the driving operation within the norms becomes an obstacle, it means that the female driver becomes an obstacle, so they will subjectively think about what the female driver will look like.

Why did some car companies start to focus on female brands in the past two years?

This should be analyzed from the traditional culture of "men are superior to women". Today, there is still the thinking of "men dominate the outside and women dominate the inside", but equality of rights between men and women is the foundation of civilized society. In some families, the income of men is not as high as that of women, so who is qualified to give orders? In this way, women's social status is getting higher and higher, and the jobs they can engage in are getting richer and richer, which immediately brings the first step of equality between men and women-equal income means equal right to speak.

Therefore, women have become an important support of the consumer market, playing an important role in all fields from fast-moving consumer goods to mass consumer goods; The automobile is a commodity with certain social attributes, which symbolizes success to some extent for ordinary people, so the female market naturally has great potential in the automobile field.

However, normal rules may not make female drivers have a strong desire to buy cars, which requires some factors to stimulate them, such as using jokes about "female drivers" to activate their desire for equal rights between men and women, and all aspects should be consistent, so that the female automobile market will be completely activated.

By 2020, the number of people holding driving licenses will reach 456 million, including 65.438+48 million female drivers, accounting for 32.43%.

Seeing this set of data should be able to understand why some car companies pay special attention to this market. For example, Great Wall Motor has built the Euler brand, and Ai 'an also has feminine options. BYD builds dolphins-the number of motor vehicles is 372 million, of which the number is 28 1 10,000. Excluding commercial vehicles such as vans and special machinery, the actual number of passenger cars should be around 230 million.

At present, the users of these cars are mainly male drivers. With the acceleration of equal rights between men and women and the constant stimulation of various articles, once fully activated, how big will the female car market be? This is why women's car brands should be established.

The last question is: Why did China's automobile brands later engage in women's automobile brands? Some people think that domestic cars are not good, and they can only attract female drivers by configuring something, but this is nonsense; In recent years, the data of the proportion of male and female consumers of imported goods is the final convincing reference. The highest proportion of female consumers of imported goods is close to 80%, which means that at this stage, women's admiration for foreign brands is still generally morbid, and their obsession with foreign countries is still difficult to reverse in the short term.

Moreover, once famous foreign automobile brands also built some feminine cars, such as Beetle, SMART, Fiat 500 and so on. However, these cars have stopped production and are not popular. Why? Because its brand is not good. For example, the Beetle used a dry dual-clutch gearbox with a flat engine, but the price was high. SMART adopts three-cylinder engine plus AMT or dry gearbox, and its quality is standard industrial grade. Fiat has been put into the domestic market twice, and the quality of vehicles can be seen.

Domestic cars will not make women's cars too low or too small. The vehicle has abundant power, rich configuration, stable quality and quite good design. For example, dolphins use blade batteries, heat pump systems and pulse heating, and some joint ventures or imported high-end cars do not use these technologies. Euler also has a performance version of a good cat. The product positioning of the upcoming lightning cat and ballet cat will inevitably coincide with many so-called joint venture luxury cars. The positioning of these cars reflects a kind of respect for female drivers, and the quality of the vehicles themselves is convincing enough, so there will be brands specifically for these female drivers.

Do you see it? If you don't plan to buy a car for the women at home for the time being, don't try to activate the concept of equal rights between men and women.

Published by Tianhe MCN, all rights reserved.

Compared with foreign established car companies, domestic car companies still have a big gap in automobile engines, material properties and other majors, and this gap will not be made up and caught up for a while. For ordinary users, the gap between vehicle performance experience is already very small, but the gap between functional experience is very large.

In the eyes of domestic car companies, "female drivers" are not a group but a phenomenon, which represents the transformation of the automobile industry from pursuing performance to pursuing experience. The driving skills represented by female drivers are unskilled, which can be made up by adding car auxiliary functions. This is the most obvious place to enhance the sense of experience, which happens to be what domestic cars are best at.