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What negotiation skills can make business negotiation more effective?
The workplace is like a battlefield. Only by knowing ourselves and ourselves can we win every battle.
The more you know, the more you can take the initiative in the negotiation. This is a great advantage in the negotiation.
In addition to understanding the opponent's company culture and company situation, we should also analyze the industry situation, the opponent's negotiation purpose, guess the opponent's bottom line and plan our own bottom line.
That's what I do. Turn an enemy into a friend first. Before the negotiation, I will call my opponent, listen to his tone and judge his attitude. Then add your opponent's WeChat, talk to him about his daily life and flip through his circle of friends, understand his personality, or get his likes and dislikes from it, master his habits and taboos, and avoid some jokes and contradictions in the negotiation process. And in the negotiation, according to the opponent's preferences, it varies from person to person, winning goodwill and avoiding what he hates. In the chat, try to compare the situation of other competitors and get familiar with the market.
Tip 2: Clear negotiation attitude.
When you know your negotiating partner, you should be clear about your negotiating attitude. As the saying goes, different people have different opinions. The nature of each object is different, and we need to decide the attitude we should adopt in the negotiation according to the importance of the negotiating object and the negotiation result.
(1) The object of negotiation is very important to the enterprise, and the content and result of negotiation are equally important to the enterprise.
Then we should adopt a friendly and cooperative attitude, try our best to achieve a win-win situation in the negotiations between the two sides and transfer the contradictions between the two sides to a third party.
(2) The object of negotiation is very important to the enterprise, but the content and result of negotiation are not so important to the company.
Then we should negotiate with a concession mentality, that is, meet without too much loss and influence, which will be more powerful for future cooperation.
(3) The negotiation object is not important to the enterprise, but the negotiation result is very important to the enterprise.
Then we must participate in the negotiations with a positive competitive attitude, assess the situation, and be completely guided by the best negotiation results.
Tip 3: Establish a harmonious negotiation atmosphere.
Before the negotiation, find out the views that both sides agree with and express them. Let each other feel cordial, but also leave each other with a subconscious more like a partner, deepening each other's impression. With such a good impression, it is easy for the next negotiations to progress towards reaching an understanding, rather than a tense confrontation between the two sides. When encountering contradictions in the process, we can also use the knowledge of both sides to enhance mutual trust and resolve differences.
Similarly, you can also provide the other party with some business information that you are interested in, and turn the negotiation into a conversation. After reaching an understanding, both sides will have wonderful changes in their hearts.
Tip 4: concise language expression
In negotiation, language expression is an art. Remember that language can neither be loose nor casual. You will find that many big coffees generally prefer to express concise language rather than meaningless language. Therefore, you must grasp the key words, clear your mind, concise expression and strong pertinence in the large amount of materials you have prepared. This allows the other person's brain to express its information clearly in the best state of receiving information. In the process of negotiation, the speed of expression should be slow, which is beneficial for the other party to understand and digest the information content.
Don't hold each other down with aggressive momentum! Don't feel how powerful you are. In the eyes of the other party, you are disgusted, and most of the results are not satisfactory.
Tip 5: Avoid minefields.
Negotiation itself is a very sensitive communication. This has led to many people accidentally blurting out what they shouldn't say during the negotiation process, and the negotiation has developed in an uncontrollable direction. In order to avoid this minefield, the best way is to know carefully in advance what minefields there are in your negotiation, what topics are dangerous, what actions can't be done, what the other party resists, what will be the bottom line of the other party's negotiation, and so on. And list them, always keep them in mind, and minimize the minefield. This can avoid falling into the trap in the negotiation to the maximum extent.
Tip 6: Be firm inside and soft outside.
All along, the smell of gunpowder in the workplace is not weaker than that in the battlefield, and negotiation itself is a war.
When the two sides confront each other and encounter differences, strength cannot solve the problem. Don't think that you can win the dominant position with one effort, which will intensify contradictions. Put away the powerful spirit in your heart, show no emotion, and break the deadlock with your opponent in a gentle and tactful way, so that you will not touch your opponent to start the instinctive hostility in your mind, your emotions will not be guided by him, and your mind will not be detected by him, so you can restrain your opponent more easily. The softest person lives forever, and the strongest person is fragile. Those who can master this routine are all negotiators.
Tip 7: Throw a brick to attract jade
The center of negotiation is to complete the purpose of negotiation. Of course, everyone must go for the purpose of negotiation every time, but if it is too obvious, it will easily arouse the vigilance and confrontation of the other party, and it is also possible to expose their intentions and be used by the other party. Don't worry at this time, follow Xiaohei to attract jade, guide each other's thoughts in a circle, and guide each other's thoughts into their own encirclement. Ask questions to entice the other person to tell you the answer you want to hear. Promote the progress of the negotiations.
Tip 8: Please listen carefully.
People who have just started to contact the negotiations often have a wrong idea that by taking the initiative, they can suppress the momentum of the other party, occupy a dominant position and gain more initiative in the negotiations.
But this idea is really just your idea. Nowadays, the social competition is fierce, and you keep saying that others will only keep walking! And talking too much will occupy the total conversation time, and the other party will have a lot to say. The result of being suppressed is that it is difficult to compromise or reach an agreement. Learning to listen is what you have to do. You have to listen attentively. When the other person says all the words that suppress his heart, his spirit will decline, and then you fight back, and the opponent will have no tricks. More importantly, listening attentively can reveal the true intentions and even flaws of the other party from his words.
Tip 9: Make an ABC plan and avoid too many compromises.
Everyone wants to maximize their own interests, and basically everyone will only prepare a plan that is beneficial to them at the beginning. But the negotiation is a running-in process, and there are not so many hits. If the negotiation can be successful, it must be the result of negotiation, compromise and flexibility between the two sides. It won't be your own plan, nor will it be the other's plan.
In order to maximize the benefits, the best way is to prepare more ABC negotiation plans, in case the initial will is easily lost or the other party is led into misunderstanding in the process of pushing and pulling. First of all, of course, we must come up with the most favorable plan to ensure the maximization of interests. If you don't reach an agreement, come up with the second plan. If you don't reach an agreement, come up with the second plan and make concessions to each other. Even if we don't take the initiative to come up with these plans, we can know whether the compromise with the other party deviates from the framework we set at the beginning, so that after the negotiation, we won't find that our concessions are beyond the expected range and reduce losses.
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