How to use humor to open up customers' hearts?

1. Develop your own sense of humor

The same sentence will be "laughing" when spoken by a person with a sense of humor, while it will be dull and boring when spoken by a person without a sense of humor. If you are born in sales and do not have a sense of humor, then please pay more attention to cultivating your own sense of humor. Because customers are often unwilling to deal with a lifeless "product introduction machine", and a salesperson with a sense of humor is more likely to be accepted by customers.

Therefore, sales staff should pay more attention to observing interesting things happening around them and record them at any time. Over time, they will naturally accumulate a lot of humorous materials in their minds, and they can blurt them out when they are used. The sense of humor is also present in this subtle way.

2． Grasp the timing of humor

Humor can be used at any time, but it must be grasped at the right time. Untimely humor can only be counterproductive. Often the best time for humor is when a customer raises an objection or question. At this time, sales staff can use "humor" to brush aside the customer's objections, which not only effectively resolves their own embarrassment, but also relaxes boring topics and relieves tension in the atmosphere. For example, the salesman Dewey in the case made a fuss about the name of the hotel "Taiyuan" when the customer was having trouble making a decision. "It's too far to come to our hotel. If it's too close, you can just come a few more times." But the company doesn't allow me to travel every day..." In one sentence, he not only amused his customers, but also made himself successful.

3. Grasp the sense of humor

Salespeople should pay attention to sense of humor when using humor. First, the language should fit the situation at the time, and do not use humor regardless of the situation, thereby affecting the customer's mood; second, the humorous language should be determined based on the degree of familiarity with the customer. If you are unscrupulous with someone you do not agree with, If you joke around with a client you are too familiar with, the client will only think you are uncultivated and may even end the interview early.

4. Laugh at yourself appropriately

Self-deprecation is also a form of humor. At the right time, salespeople who make fun of themselves often succeed unexpectedly. While winning the goodwill of customers, they can also effectively resolve various difficult-to-answer questions.

It should be noted that humor should closely focus on the theme. Some salespeople are highly skilled at humor and often have witty remarks. However, they often forget the purpose of the interview with the customer and take the topic away, so that the customer's mind wanders away from the sales topic most of the time. As a result, the two parties have a pleasant conversation, but the sales has no substantive meaning. progress. Therefore, the sales staff's humor must closely focus on the theme and serve the sales work.