Urgent for a paper on the basic quality and accomplishment of announcers. Just help me with more than 3000 words.

The qualities that an announcer and a host should possess.

Announcers and hosts are the spokesmen of the media, representing a column, a channel and even the image of the media. Therefore, the announcer and the host are public figures, which requires the announcer and the host to have excellent comprehensive quality. Let's talk about the understanding of this problem based on our own work practice.

First, noble moral cultivation and solid broadcasting quality.

1, noble moral cultivation. Some announcers and presenters are superior, overbearing, impatient with the audience's questions, and even reprimand and dislike them, often with impolite and unfriendly words; Some styles are low, and they talk nonsense; Others curry favor with the audience, which seriously violates professional ethics. The reason is that they confuse or confuse professional image with personal image, wrongly attribute the right to speak given by the government and people, the influence of media image and the collective wisdom and efforts to individuals, or abuse professional image by using public resources of mass media with the help of special positions. De is handsome. It is the basis for us to be a qualified announcer and host, which requires us to constantly improve our self-cultivation, cherish honor, be modest and prudent, care for the audience, love our jobs, be upright, write correctly and do things correctly. It should always represent the positive mainstream trend in society.

2. Solid broadcasting quality. Some announcers and presenters have overlapping language diseases, which are illogical and grammar problems are very prominent; Irregular pronunciation, unclear pronunciation and unnatural voice are not uncommon; The meaning is not accurate, and even many people are completely opposite.

Therefore, announcers and presenters should work hard to practice basic skills. First of all, you should have the basic skills of pronouncing words and using sounds. First of all, clear pronunciation and mellow voice, standard Mandarin. Secondly, we should practice our voice according to the characteristics of broadcasting and persevere. The second is the basic skills of language skills. It mainly includes four basic skills: stress, pause, tone and rhythm, which are practiced every day and pondered repeatedly. The third is the basic skills of quickly preparing manuscripts. We should be able to quickly grasp the theme of the article, the purpose of the broadcast, the focus of the content and the tone of the broadcast in a short time, make more detailed desk preparations when time permits, and accurately express the connotation of the manuscript.

Second, a strong sense of social responsibility and humanistic care.

1, strong sense of social responsibility. Announcers and presenters must have a strong sense of social responsibility. Even in some western countries, radio and television should serve certain classes and regimes. Walter, the host of American CBS news program? Cronkite once said: I know how far I should go and how far I can't go. Cronkite's so-called "how far to go" is precisely the constraint measure of his words and deeds in front of the camera, and also his understanding of the role of the host media. On the contrary, some of our announcers and presenters abuse the right to speak and report a lot of negative news, so-called exposing the dark side of society, causing people to misunderstand society, expanding social contradictions and affecting social harmony; Some evening talk shows are keen on sexual suggestion and teasing; Or major events play up murder and violence; Or like to expose people's privacy, curiosity, etc. Exposed the serious lack of social responsibility of some broadcast hosts.

As an announcer and host, when hosting a program, you should always think that you are the embodiment of the media and the mouthpiece of the party, the government and the people. Everything I say and do in front of the program planning, conception, arrangement and microphone should proceed from the interests of the country and the people and the overall situation.

2, the spirit of humanistic care. Some announcers and presenters speak without a clear sense of object, or say a lot of things that undermine the sense of hearing and the relationship with the audience, which is a manifestation of the lack of humanistic care. As a broadcast host, you should be close to life, close to the audience, have audience awareness, and know who your target audience is and what state he is listening to you. To determine what adjustments you need to make to the broadcast host status.

Third, rich knowledge and high literary and artistic accomplishment.

1, rich in knowledge. Because the programs hosted by radio stations have various styles and rich information topics, in order to better complete the tasks of the hosts, the hosts are required to have rich knowledge. In reality, some of our announcers and presenters are often short of knowledge and full of jokes, which seriously affects the publicity effect and broadcast quality. In this regard, we should learn from the older generation of broadcast artists honestly. Guan Shan, a famous broadcasting artist, advocates that all broadcasters are "miscellaneous". He believes that broadcasting art is a comprehensive art and needs all kinds of knowledge. You need to dabble in journalism, article study, literature and art, linguistics, philology, logic, communication, acoustics, aesthetics, and even history, geography and astronomy. Moreover, because the broadcast manuscripts are diverse in genre, extensive in content and rich in emotion, the announcer should be a "knowledgeable person". His words and deeds set an example for us.

2. High literary and artistic accomplishment. Artistic accomplishment can give strength to your thoughts, so that you can properly express your feelings and correctly interpret theoretical thoughts; Artistic accomplishment can also cultivate a person's temperament, change a person's temperament and even ideological character. People with high artistic accomplishment must be gentle, open-minded and peaceful, so it is easier to make beautiful, euphemistic and rhythmic sounds.

Among our announcers and hosts, those who have certain literary and artistic attainments can be said to be rare, which is far from the requirements of society. To make up this lesson, we should read all the excellent literary works at all times and all over the world, learn from them the nutrition of language, cultural knowledge and truth, goodness and beauty, and consciously cultivate a wide range of interests such as music, art, painting and calligraphy. Influenced by literature and art for a long time, it will cultivate people's sentiment, beautify people's hearts and become a person with elegant aesthetic taste and unique personality charm. This is an essential quality for an excellent announcer and host. Guan Shan, a famous broadcasting artist, benefited from his artistic accomplishment. When he was young, he worked as an amateur drama actor, so he was able to use various means of expression freely, and his language expression was accurate and rich, creating characters with both form and spirit. Fang Ming, a famous announcer, likes calligraphy very much. He drew lessons from the principle of "strength is beauty" in calligraphy, and formed a magnificent and free-and-easy style in broadcasting.

Fourth, stable personality and good mental state.

1, stable broadcasting personality. Broadcasting personality is the particularity that an announcer differs from other announcers in his broadcasting creation activities. Many successful announcers and presenters can show their unique feelings about the manuscript and reality, their spiritual outlook and distinctive artistic accomplishment, and their individuality. However, as Xia Qing, a broadcasting artist, pointed out in Overcoming Stereotyped Writing in News Reports, some presenters and broadcasters pay attention not to the content of the manuscript, but to the form. No matter how big or small it is, no matter how big or small it is, as long as it is "production news", it is "excitement"; As long as it is "condolence", it is "sad"; As long as it is a "battle report", it broadcasts "killing people"; As long as it is a "statement" or a "suggestion", it will be broadcast "screaming and furious". This mechanical imitation restricts the formation and development of announcer's personality. Of course, the pursuit of individuality should be based on the manuscript, creatively embody their own broadcasting characteristics with audio language, and unify the subjective personality characteristics with the objective conditions required by the manuscript.

2. Good mental state. Broadcast host is flexible, random and challenging, which requires announcers and hosts to have high adaptability. In the event of an emergency, we should not only keep calm, but also take remedial measures to solve the problem quickly, while maintaining intimacy and calm voice. In reality, some broadcast hosts are often in a hurry when they encounter unexpected events, and their words are dull and unintelligible. Therefore, through the research, study and exercise of broadcasting psychology, we should constantly strengthen our understanding and cultural accumulation in order to master the different topics of broadcasting and hosting programs skillfully.

In a word, only by constantly strengthening internal and external self-cultivation can broadcast hosts adapt to the requirements of society.

On the Basic Qualities of Broadcast Hosts

Quality is particularly important for broadcast hosts. A good broadcast host should have good ideological and moral quality, good broadcast quality, solid cultural foundation, literary accomplishment and stable psychological quality.

Keywords: basic quality of broadcast host

Broadcasting is an art of transmitting information through audio language, and the quality is particularly important for broadcast hosts. A work with profound ideological content, literary talent and repeated scrutiny will make the broadcast effect inferior because of not choosing the right announcer. On the contrary, a relatively mediocre work is often promoted by the announcer's proper handling and expression of the manuscript content. In the environment of globalization and digitalization, a new and higher-level form of radio and television has emerged. Therefore, it will be an important task to train high-quality radio and television practitioners, especially higher-level radio and television news announcers, to promote the healthy and orderly development of radio and television and improve its competitiveness. A good announcer and host should have the following basic qualities.

First, ideological and moral quality.

Announcers and hosts should spread news, explain things and spread knowledge to the audience. In front of the screen and microphone, they are representatives of TV stations and radio stations. Directors can't walk in front of the screen, and they can't speak into the microphone to the people of the whole country. The achievements of a large number of behind-the-scenes workers should be reflected through their final creative labor. Editorial work, technical work, organization work, directing and broadcasting work are all embodied in the work of announcers and presenters, so announcers and presenters must have good ideological and moral qualities. Ideological and moral quality at least includes the following aspects. First of all, be firm in politics. Radio and television are the mouthpiece of the party, the government and the people, and an important position of ideology and culture. As an announcer and host, we must be politically firm, consciously take Socialism with Chinese characteristics's theoretical system as the guide, and maintain a high degree of consistency with the CPC Central Committee. Secondly, we should have lofty ideals and beliefs. Announcers and presenters should educate and influence people by facing the creative work of hundreds of millions of people. As an announcer and host, you must have lofty ideals and beliefs. We should love our motherland, our socialist system, our leadership, our principles and policies, and our reform, opening up and modernization. Only if you have lofty beliefs can you influence a large audience. Third, we should have good moral cultivation. How to behave, how to do things, everything you say and do should reflect good cultivation. Be upright in life, in writing and in doing things. Be upright: if the announcer and the host look alike on the screen, but they end up off the screen, doing something that is not commensurate with your image and status in society, or even doing something absurd or immoral, then your image among the people will be greatly affected. Integrity for writing: what you write, your work should be upright and upright, not crooked. Get things right: you have to deal with many things and be fair and just. So for the announcer, this article is very important, which is the requirement of Germany.

Second, solid broadcast quality.

If you want to be a good program host and have more audiences, you must speak Mandarin well, master the sound, rhyme and tone of pronunciation correctly, and pronounce it accurately and clearly. Whether it is the audience or the audience, people still like to listen to good sounds after all. This requires our program host to have a good voice talent first. Although the voice of the host does not require clear pronunciation and mellow voice, the sound quality must be beautiful, and the voice must be as energetic and infectious as the traditional announcer. Broadcasting is a very difficult "technical job". If you want to reach a certain level of broadcasting, you can't just rely on talent. There must be corresponding broadcasting theories and skills, which requires our program hosts to master some basic broadcasting theories and skills and strengthen training in this area. For example, the structure of human vocal organs, the principle of vocalization, the method of pronouncing words by luck, the skills of comprehensively dealing with emotion, sound and qi, the feeling in front of the microphone lens, the grasp of "staccato", "stress", "tone" and "rhythm" and so on. If we can train ourselves according to this requirement, our program host will be able to express his thoughts and feelings accurately, beautifully, smoothly and naturally, so that his broadcast will enter a colorful, well-trained and touching state, and the whole program will be "icing on the cake". Broadcasting is not only a difficult "technical job", but also a highly operational job. Rich experience plays an important role in improving broadcasting quality. For program hosts, if they want to improve their broadcasting level, theoretical literacy and skill training, the corresponding practical experience can never be ignored. Our older generation of announcers have worked in front of microphones for decades before they have accumulated rich broadcasting experience for us. Although we don't have to ask all the presenters to be "big names in broadcasting", in order to become excellent presenters and use them freely in broadcasting, the corresponding broadcasting experience is essential.

Third, a solid cultural foundation and literary accomplishment.

In practical work, some announcers often think that broadcasting is different from journalists, and editors can complete broadcasting tasks as long as they have dignified appearance and good sound conditions, even if their cultural background and literary accomplishment are poor. The reason for this misunderstanding is that the understanding of the nature of broadcasting work is not deep enough. Judging from the broadcasting experience in recent years, my personal feeling is that TV broadcasting is a comprehensive artistic carrier that makes people pay, especially mental work. Without a solid cultural foundation and literary accomplishment, there will always be a feeling of being squandered. In fact, the depth of cultural background is the key to determine whether an announcer can continuously improve his self-cultivation. With the deepening of the reform of TV broadcasting news and the rapid development of social, political and economic situation, people are not satisfied with watching yesterday's news, and are eager to get information quickly at the first time. In this way, it has become an irreversible trend for news announcers to transition to "news hosts" who can collect and write reports on the spot. However, without a profound cultural background, it is obviously impossible to complete the news gathering, writing and broadcasting work independently. On the other hand, the announcer needs the support of a solid literary foundation to embody the news broadcasting characteristics of "speaking with facts and refreshing people" and to "vibrate synchronously" with the author's thoughts and feelings. Only in this way can we accurately and quickly grasp the spiritual essence of the manuscript in a short period of time, and quickly gain insight into the intention of journalists to edit and distribute the manuscript. The faster the digestion, the more accurate the broadcast expression. The improvement and acquisition of cultural foundation and literary accomplishment lies in the continuous acquisition and cultivation of knowledge in peacetime.

Fourth, a good mental state.

Broadcasting host has great flexibility, randomness and challenge, which requires broadcasting host to have high adaptability. With the progress of science and technology and the high-tech recording equipment, the predictability of hidden dangers of accidents is also weakening. Therefore, the announcer, especially the announcer in the live broadcast room, should have good psychological quality and be ready to deal with various emergencies at any time. Any unexpected event is a severe challenge and test for an announcer, and it is a strict psychological side test. When encountering an emergency, the announcer should not only calm himself down in the shortest time, but also take remedial measures quickly, solve the problem independently, and try to keep the intimacy and peace of voice so as not to panic.

Therefore, whether the announcer can handle this well and whether he has the ability to "rescue" and "make up the station" at the critical moment is very important. Looking at the broadcast hosts of various stations, there are not a few poor psychological qualities. The specific manifestations are as follows: First, I am nervous and flustered on the spot, thinking dully in front of the microphone, and my language is dull; Second, he was excited on the spot, too melodramatic, insincere and unassuming; Third, it is too rigid and has poor self-control ability. Therefore, it is absolutely necessary to advise announcers and hosts to learn some psychological knowledge properly, establish a brand-new rational thinking mode, and face the microphone and camera confidently. Broadcasting psychology should also

It has a specific philosophical connotation, and constantly strengthens intellectual speculation and cultural accumulation to build different research levels and conduct effective analysis and training.

References:

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[2] Xu Guangchun. Strive to build a high-quality broadcast host team [J]. Television research, 2000, 12.

[3] Yang Man. On the Basic Qualities of the Subject of Broadcasting Creation [J]. China Broadcasting, 2005,08.