Today I want to blow up Wuling

Hello everyone, I am the president of the Electric Vehicle Commune.

The epidemic has lasted for a month. The automobile industry, which seems to be far away from daily life, is actually in a very serious situation.

I am not exaggerating to do this as a gimmick. Some sales friends found that they could not sell cars during the epidemic because no one would risk their lives to go into the store to look at cars at this time.

Original factories upstream of 4S stores found that they could not start work. On the one hand, employees were unwilling or unable to go back, and on the other hand, they could not start work without masks.

The upstream suppliers of the main engine factory found that there were no raw materials. On the one hand, the planned inventory was not enough, and on the other hand, their upstream raw material suppliers were unable to produce due to the epidemic.

So, just like this, no one can move. Extending to the upstream and downstream industries of the automobile industry, those affected are not hundreds of thousands of people, but millions or tens of millions.

So this is why Beijing Benz is now begging grandpa and grandma to ask Tianjin to approve suppliers to resume production. According to their own words, "If Beijing Benz cannot resume work on February 10th, , economic losses will exceed 4 billion yuan every day."

Beijing Benz, which has always been wealthy, has begun to seek to resume production. In fact, the situation of most companies is getting closer and closer to the limit. But at this time, one company became popular.

On February 5, Wuling bought 20,000 medical masks from overseas and gave them to the front line;

On February 6, Wuling announced plans to join forces with suppliers to make masks. 12 production lines of suppliers have been installed, and the daily output is planned to reach 1.7 million by the end of the month;

On February 8, the first batch of 20 masks rolled off the production line, meeting civilian standards, and medical ones are being prepared;

On February 10, Wuling found that its production capacity was not enough, and decided to make its own masks;

On February 13, its own masks were also shipped, with 500,000 pieces/day;< /p>

On February 14, the 1 millionth mask rolled off the production line, with some given to the government and some to frontline medical staff;

On February 19, Wuling’s first mask machine rolled off the production line , it only took 76 hours, which means that the eldest brother not only had to make masks, but also made mask machines. . .

Today (February 20), Wuling handed over a batch of smart mobile temperature measurement vehicles to the government, which can measure the temperature of large-area moving crowds within 2 meters. . . .

From buying masks, to persuading suppliers to make masks, to making masks by ourselves, to making mask machines, and then to delivering the mobile temperature measurement vehicle today, the whole process only took 15 days.

Sorry, I am an automotive media person, but with the speed of fighting the epidemic this time, I really can’t help but want to brag about Wuling. . .

(As for why Wuling wants to make masks, you can click on the picture above to read the previous article)

And this time Wuling’s slogan is also very hard-core, “Whatever the people need, Wuling will make it.” "Produce whatever you want", this slogan is also written in large letters on the mask boxes.

Why did I say I wanted to blow up Wuling?

Today I took some time to look through various historical materials and found out that their slogan is really not just a gimmick. Wuling has been around the people since they were born, and now we are amazed. The signs of "Wuling Speed" can be seen from a long time ago.

This story is very interesting and may even subvert some perceptions, because this slogan has to be said from the early days of the founding of the People's Republic of China:

Wuling was a factory built in response to the call of the country in the early days of the founding of the People's Republic of China. We must work hard, strive to reach the top, and build socialism more quickly, better and more cost-effectively" and established Liuzhou Power Machinery Factory.

I soon discovered that agriculture at that time relied on human and animal power. The country called for the revitalization of industry and the development of agriculture. The people needed it, so they turned around and started working on tractors, and even became one of the eight major tractor factories. People's efficiency has improved, and the country's GDP has begun to rise thanks to everyone's efforts. As expected, those who make supercars all made their fortunes by making tractors.

But soon after the reform of state-owned enterprises, Wuling's tractors suddenly lost sales overnight. There was still a backlog of 1,713 units, and they were only a few steps away from bankruptcy.

Without help from the state, the only thing Wuling can rely on is to continue to respond to the needs of the people - it produces whatever the people need.

At that time, people were in urgent need of civilian industrial products to improve the living standards of our people. Wuling saw that the needs of the people had changed a little, so he abandoned the tractor and started working on sewing machines and looms.

However, patchwork is not a long-term solution. At the beginning of 1980, the Military Industry Bureau of the Central Ministry of Agricultural Machinery introduced a Japanese Mitsubishi minivan and organized relevant domestic manufacturers to research and tackle key problems. However, Wuling was not Selected.

Unwilling to be "out", Wuling simply imported a Japanese mini car, removed more than 2,500 types and more than 5,500 parts from it, measured it inch by inch with a tape measure, and measured and drew each piece by hand. After that, he used machine tools and hammers to knock out the first Wanjia minivan bit by bit, thus starting the era of Wuling's legendary vehicles. The so-called "Wanjia brand" is simply because it can adapt to the different needs of millions of families.

At that time, because I had learned the name and logo at the same time, the name "Wuling" was two more "Wuling" than "Mitsubishi". Some people were not optimistic about it and even thought it was just a copycat.

But later it really slapped those people in the face with its own sales: from producing and selling 10,000 units in 1991 to 100,000 units, it became the first in the domestic mini-car industry. Wuling only used 7 years. And he never came down from the altar again. After all, understanding what the people need is more important than anything else.

In these 7 years, Wuling has done many, many little things:

What impressed me the most is the simplest door width. Wuling Hongguang is actually very particular about it. - It's a few millimeters wider than the rest.

But with just these few millimeters, door panels of common sizes on the market can be directly inserted into Wuling's car. You must know that many car owners at that time had to buy building materials. When other cars could not fit into the door panels, but Wuling could, it is not difficult to understand Wuling's hot sales.

Thousands of trivial things like this gradually accumulate people’s trust in Made in China. After all, such companies know what the people want most under the circumstances. What. People at that time needed it.

So later there was the legend of "Wuling became a god":

Going up the mountain:

Going down the river:

Going for a ride:

Ability to install:

Indestructible:

Inertial drift:

Waterproof and leak-proofing:

Ants versus elephants:

The record is very strong:

Wuling, which has so much merit and fame, even once appeared in Forbes, "The unpretentious Wuling is by far the best-selling car in China. This car can be seen in any rural area in China, and they use it to pull any kind of cargo, from electrical appliances to sugar cane.”

I think it’s not just that they insist on consecrating Wuling. It’s just a joke. In addition to drifting in corners, running fast, and often crashing top luxury cars, and also because it helps China’s economy, it’s hard to imagine that a car costing 30,000 yuan to make a durable car will actually benefit the working people. How much hard-earned money was saved.

The president’s home is in Loudi, Hunan, an extremely ordinary prefecture-level city. You can see Wuling cars everywhere on the streets of Loudi. When I was a child, I grew up with my grandparents in the countryside. People in the countryside are used to seeing Wuling.

There was an Uncle Xie who ran a pig farm in the mountains where my grandma lived. He would usually remove his seat to pull pig feed. After all, the more than 40 pigs in the family depended on it. But sometimes he would put his seat in, saying that he would take his wife to pick up his granddaughter from school. I heard my mother say a few days ago that she plans to raise 100 pigs if she makes more money.

Master Zhang, the legendary "black car master", drives his Wuling back and forth 6 or 7 times every day between Loudi and Shuangfeng Zengqiao. Every time he goes back and forth, there will be all kinds of things. People from all walks of life can haul as few as 100 passengers in a day. Most of them don't have cars at home, and they have urgent matters and can't wait for the bus that leaves every hour. Recently, there is a bus from Loudi back to his hometown. It only costs 3 yuan to ride the whole journey, and the bus runs every half an hour. Brother Zhang's business is not doing well, but he said that the house in his hometown has been built and his son has a place to get married.

Brother Li opened a store near Zengqiao Primary School. He usually drives Wuling Hongguang to the city to purchase goods. Every time he goes to Loudi, he will rush to get off school and drive When he drove his Wuling to the entrance of the city's key primary school, he parked on the roadside and sat in the car smoking. He sat there for more than an hour. He said he was watching what new things the children in the city were playing with and wanted to try some. Go back and sell. He said that after making a few more years of money, he wanted to open a shop next to the city's primary school. At that time, he also wanted to change his car.

An Yazi, my kindergarten classmate, did not go to high school and went to work on construction sites when he was a teenager. When he was 20 years old, he met a girlfriend who sold clothes in a clothing store on a blind date, so he returned to his hometown in Loudi and drove a motorcycle on the street. Although the two of them had no money at that time, he would ride his motorcycle to pick up his girlfriend home regardless of wind or rain. Until one day he saw his girlfriend hiding from the rain under the eaves. Although she had never complained to him, he felt it for the first time. Two days later, I used my savings of more than 20,000 yuan to buy a second-hand Wuling. It was also a rainy day, and the winter in the south was bitingly cold. After getting in the car, my girlfriend said, "This car is really nice, and it has warm air." He secretly made up his mind at that time that he must marry this girl. They are now married and gave birth to a chubby little boy some time ago.

You see, no matter how car-savvy elites and big Vs in the automotive industry ridicule, people who buy it are still working hard for their future, and Wuling Hongguang seems to be a good partner on their way forward, accompanying them. In the streets, alleys, wholesale markets, and in the countryside, together with many people who are also creating the future with their sweat, we have always believed that "fate can be changed through hard work."

For many families who own Wuling Hongguang, this car represents the only source of income and the support for a better life. Even earlier, a car may be a village hope.

"Behind every Wuling Hongguang, there is a man's entrepreneurial story and the struggle history of an ordinary family." There is nothing wrong with this sentence.

But this time, the new coronavirus is approaching fiercely. When other car companies kneel down and beg to resume work, Wuling looked at the raw materials and processes for making masks and asked whether its sound insulation cotton supplier could make them? It only took three days from communication to remodeling the supplier's production line to the first batch of masks coming off the production line.

Later I discovered that there was still a shortage of masks, and it was impossible to resume work in large quantities anyway, so I directly changed my production line. In addition to making masks, Wuling has also begun to build mask machines and mobile temperature measurement vehicles, and it only took 15 days to do all this.

Theoretically, the production environment for masks, mask machines and vehicles is the same. With the machines, materials purchased, and workers, we can produce what the people and any companies that want to resume work need most. Something is made.

So this time, like every time in history, Wuling did not hesitate and even built the production tools. He looks like a simple and unpretentious rural boy who uses everything he has to pursue you. He only has 10 yuan and wants to give you 10 yuan.

Fortunately, after Wuling, we have also seen many Chinese manufacturers join this team:

The battery king BYD not only makes masks but also produces them. disinfectant;

Shaanxi Automobile, which produces heavy trucks, began to make goggles;

Sinopec, one of the oil giants, quickly began to produce the raw materials necessary for medical equipment, and cooperated with Partners began to produce masks;

GAC said "I don't know how, but I can learn." The workers studied for 15 days and today the first batch of masks has been rolled off the production line;

It has been Foxconn, which makes mobile phones for Apple, began to make masks;

Three Gun Clothing, which we were familiar with when we were young, began to make masks;

Daddy Baby, a company that makes diapers , stopped the production of diapers and switched to making masks;

The Japanese-owned company Kangduole originally produced daily cleaning supplies, but now it has also begun to switch to making masks;

OPPO, which produces mobile phones, dispatched A group of technicians and workers were recruited to support related companies in the production of masks;

Even the controversial Ms. Dong said that Gree had completed the production of "Gaoge Medical Technology" on February 10 After registering the factory, it is planned to put into operation two mask production lines in March, which is expected to reach a daily production capacity of 80,000-100,000 pieces;

......

You see, big and small are successful. Thousands of companies have contributed their share to this epidemic.

Whether it is just to respond to the call, or for the common people; whether it is building tractors, sewing machines, or current masks; these are all originally ordinary things, but they have become important in every historical stage. ?The backbone of China's economy, and because of such Made in China, we believe that we will win the fight against the epidemic this time.

The president has also interviewed several car owners on the front line in the past few days. They are all engaged in different industries. No matter what they are responsible for, they are also working hard with their own strength. I’ll share it with you in a few days.

Run! Go! Report! Report!

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This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.