A complete guide to getting started with self-media, why do you want to do self-media?

Today’s content mainly focuses on the following aspects: 1. Why do you want to be a self-media? 2. Why can’t some people persist? 3. What should I do if I can’t hold on? 4. Which platforms can publish self-media content? 1. Why do you want to do self-media? First of all, let’s talk about the first content, which is why we should do self-media. The concept of self-media really appeared around 2012, which is the period when public accounts started. It can be traced back a little earlier to the Weibo era in 2009. It should be 13 years now. It really entered the public eye around 2018. Due to the hot publicity of Toutiao, it quickly entered thousands of households, forming a wave of everyone being a self-media. We can see trillions of people joining the self-media. In the media, there are people who became famous overnight on self-media, like Classmate Zhang, Liu_Hong, and Ramen Brother. There are also people who have accumulated a lot of experience, like Lukwen, Jiubian, and Half Buddha. There are also many people who currently have over a million followers on self-media platforms. . You ask, why do you want to do self-media? This is the answer. Because they are leading the way, there are people behind you who will follow suit. But is self-media really something that everyone can do? After this question is asked, the next question will be why others give up. To be more honest, self-media is really something that everyone can do. What is self-media? It is nothing more than a platform. You show yourself through the platform, and then amplify it through the Internet to show your own life in front of everyone. Whether it is good or bad, whether it is beautiful or ugly, there are always people who like it. There will always be people who don't like you, so all you have to do is show your true self. 2. Why can’t some people persist? Since it's so simple, why can't some people persist? There are many reasons for people who do self-media to do so. Many people have wrong intentions in doing self-media, which leads to a series of subsequent behaviors that all point to the wrong place. Which part is wrong? I just regard self-media as a place where I want to make quick profits. I was originally a catering business, but I had to open up a second side business and wanted to make some more money by producing self-media content. In the end, I wasted a lot of effort and found that, Hey, why doesn’t self-media make money? Just gave up. Some people believed it because they heard other people say that they were making money every day and they could make hundreds or even thousands a day, so they entered. However, after entering, they found that it was not the case at all. It was only a few cents, and my confidence was greatly affected, so I gave up when there was no better choice. There are also some people who participated in some self-media training and paid tuition fees ranging from hundreds to thousands. After that, they started to create. As a result, they had worked very hard, but they just didn’t get results. I asked the training people, let me tell you something. , why others can do it but you can’t, or maybe you haven’t worked hard enough, so go back and try harder, and when you think about it, you’re right, it’s my problem. Then you go back to create, and you find that it still doesn’t work, what should you do? Just give up. There are also some people who start writing and shooting videos. They feel that they have taken a few shots and written a few, but the results are not good and there is no feedback, so they dare not create because they are afraid that others will laugh at them. It is something that is helpful to them, just because The worries and fears imagined by the brain make me afraid and unwilling to continue doing it, and give up. 3. What should I do if I can’t hold on? What should I do if I can't hold on? This is a question that many people always ask. In fact, the method is very simple. There are two main ones, but for both of them, you need to take action first, instead of stopping where you are, having ideas but no ability to execute. The first way is to let yourself fall in love with it. Of course, it seems easier for young people because hormone secretion is strong. Let alone love one, you can have sex with ten at once. But for adults, because hormones are no longer so strong, It’s not easy to fall in love with something or a person, but it’s no problem. Hobby can be developed through habit. For example, do it every day for 21 days, first for 3 days, then for 7 days, then for 10 days, then for 14 days, and then it will be natural until the 21st day. There also needs to be positive feedback in the middle. Someone has read the content. Some people commented, some liked it, and the number of fans increased. Only with this feedback can we continue to make progress. Of course, don't have too strong a purpose. You will find that if you do something without purpose, the final result will often not be too bad. If the purpose is too strong, the result will often be unsatisfactory. People and things are all the same, and everything is the same.

Is there a paradox? If there is no purpose, why should I do self-media? Then comes the second method. If you think about doing self-media instead of putting it into a short period of time, but extending the timeline, how long will you live? What do you want to achieve through self-media? make money? How much money do you make? How long will it take to earn 100,000? Never thought about it. Is it okay to earn 100,000 in 10 years? It’s too long, what about 5 years? It’s a bit long, 3 years? Almost, if you plan to make 100,000 yuan in 3 years, you can earn 30,000 yuan per year and 3,000 yuan a month. How do you achieve 3,000 yuan? Is it clear? Through writing, through shooting, through delivering value, don’t rush for a while, and after the self-media is done well, you can earn 100,000 every three years in the future. Is this equivalent to additional gains? So when you can't persevere, think about your original intention, and the results of doing it, and the results of not doing it. When you look back on the present three years later, will you be glad that I didn't do it, or will you regret that if I did it at that time? If you do it, even if you publish an article and shoot a video every day, you will now have 1,000 pieces of content, and you will still make some money? Therefore, when you can't hold on, think more about what you want and what you want to do in the future. Jump out of the present and look at this matter. Extend the timeline and think about the impact of this matter on yourself. Just stick to it, and how many things have we missed because we didn’t do them in the first place? 4. Which platforms can publish self-media content? Currently, there are several platforms that can publish self-media content, such as Toutiao, WeChat official account, Baidu Baijia, Sina Kandian, Dayu account, NetEase account, Sohu self-media, Douyin, Kuaishou, Zhihu, and Bili Bili, Little Red Book. The above are video and graphic categories. How to publish them? Register first, then publish. How to register? Directly download the corresponding app, then register. After passing the review, you can publish content on it. The fees are calculated based on the number of views and readings, including Toutiao, Baidu Baijia, Dayuhao, Zhihu, and Bilibili. . Revenues are calculated based on advertisements, including WeChat official accounts and Sohu self-media, Xiaohongshu. Official accounts need to be opened by traffic masters. The current threshold is 500 fans. Once you reach 500 fans, you can open them. Then, based on click advertising revenue and reading volume, you can Make money, but it is relatively rare. Some people will accept advertisements. Xiaohongshu is basically an advertisement from the brand. An advertisement may range from 500 to 1,000. Most people make money from the brand, and they only make small money personally. , the brand is the big money, earn fame among fans, and earn profits from the brand. Audio self-media platforms include Himalaya, Lychee Radio, Dragonfly FM, Penguin FM, Kugou Music, and paid self-media platforms, such as Qianliao, Lizhi Micro Class, etc. What many people call audiobook websites are audio self-media platforms. Earning income from reading has allowed many people to make a lot of money. Of course, those who dug for gold did not make any money, while those who sold water made a lot. What platform is suitable for a newbie? First of all, I recommend Toutiao. Some people say that Xigua Video is good? Okay, is Douyin okay? Okay, why? Because they are one family! ! !