Joke Collection Website - Cold jokes - Sales fell and net profit broke 8 billion. On the 2022 Annual Report of Great Wall Motor
Sales fell and net profit broke 8 billion. On the 2022 Annual Report of Great Wall Motor
Although the performance of Great Wall Motor last year was somewhat unsatisfactory, it did not seem to affect the profitability of Great Wall. The sales of car companies are not all financial reports, which can only be regarded as a major factor. And I saw some amazing things from Great Wall Motor's 2022 financial report.
Although the sales volume in 2022 does not seem to be the capital that the Great Wall can be proud of, it does not seem to affect the revenue and profit of the Great Wall. In terms of revenue, Great Wall Motor's revenue in 2022 reached 65.438+03.734 billion yuan, and the net profit attributable to listed shareholders was 8.266 billion yuan, a year-on-year increase of 22.9%.
As we all know, the overall performance of the Great Wall in 2022 is not satisfactory (in a one-sided sense), and the specific performance is that the sales volume is somewhat low. However, our net profit has increased by 22.9%, which shows that the Great Wall has gradually begun to get rid of the old model of making profits by quantity. This must be affirmed.
In terms of revenue, in the 20021financial report, Great Wall Motor's revenue was136.4 billion yuan, up 32.04% year-on-year, and its net profit was only 6.73 billion yuan. Comparing the financial report data of 20021,it is found that the revenue of Great Wall in 2022 only increased by 654.38+0 billion yuan, but the profit reached 8.266 billion yuan.
Then, we have to introduce another data. According to the sales data released by Great Wall 202 1 Financial Report, the sales of Great Wall 202 1 exceeded 1.28 million vehicles. In 2022, Great Wall Motor sold 1.06 1.700 vehicles.
Well, this is a difficult problem. In 2022, more than 200,000 vehicles were sold less than 202 1, but the revenue increased by 654.38+0 billion yuan, and the profit also increased by 22.9% year-on-year. Why? Don't worry, the following financial report data will answer for us.
Brand premium. This is the answer.
In 2022, the average bicycle price of Great Wall Motor was 6.5438+0.294 million yuan, up 265.438+0.4% year-on-year, while the data in 2026.5438+0 was only 6.5438+0.06 million yuan. In other words, the price of bicycles in the Great Wall is getting higher and higher, and the income can certainly increase, which can completely offset the decline in sales.
You know, the bicycle price of China brand has always been a "pain point", and it has always been to satisfy consumers by low price and high distribution. It can be said that Chinese people are still harsh on China brands. The car should be big enough, the power should be strong enough and the materials should be good enough. On this premise, the price should be low enough.
Our China brand has been developing. However, things are getting better and better. The more high-value cars are sold, the better, which also proves that Great Wall Motor has achieved quite good results in its transformation.
A while ago, when I was analyzing Geely's financial report, I also mentioned that it was not until 2022 that the average selling price of Geely's bicycles exceeded 6,543,800 yuan, while the Great Wall achieved this result only at 2026,5438+0. This year, it has been improved, reaching 654.38+ 029,400, close to 6,543,803 yuan.
With the launch of tanks, Wei brands and other models, the sales volume of Great Wall Motor vehicles above the magnitude of 200,000 increased by 15.27%. Compared with 20021year, over 1.5 million vehicles accounted for 1.5% of the total sales. Obviously, the Great Wall is undergoing a rapid transformation.
Among them, the contribution of tanks is considerable. Tanks 300 and 500 have become a great weapon for the transformation of the Great Wall to high-end, and are also very important for the growth of the group's business.
With comparison, we can more intuitively feel the gratifying things in the 2022 financial report of Great Wall. Of course, the decline in sales is definitely the problem of the Great Wall itself. We'll talk about this later.
In terms of R&D investment, Great Wall invested 12 1.8 1 billion yuan in 2022, up 34.34% year-on-year, accounting for 8.87% of the operating income. Compared with the data of 20021,the R&D investment of the Great Wall will directly increase by 31.1/billion yuan in 2022. Looking further ahead, the R&D investment of the Great Wall in 2020 is only 565,438+52 million yuan.
It can be seen that Great Wall Motor's investment in R&D in recent years is indeed cruel. Judging from the technical achievements of Great Wall Motor in recent years, the increase of R&D investment has gradually emerged.
Just in March, Great Wall launched their Hi4 electric four-wheel drive platform (intelligent four-wheel drive electric hybrid technology Hi4), focusing on "technical equality", specifically "four-wheel drive experience, two-wheel drive price; Four-wheel drive performance, two-wheel drive energy consumption. "
It is not that it is more advanced, but that the Hi4 electric four-wheel drive of the Great Wall makes more rational use of the motor, realizes the four-wheel drive and reduces the cost without increasing the hardware. At this stage, the most embarrassing problem of plug-in or oil-hybrid vehicles is that they are more expensive than fuel vehicles.
Hi4 of the Great Wall has been reduced in price. Will consumers not pay the bill? This is a route with BYD's 99,900 Qinjia DM-I, and price is a major factor in determining sales. It is expected that there will be models equipped with Hi4 electric four-wheel drive technology this year, so you may wish to wait!
At the same time, the current business scope of Great Wall Motor Group is quite large. It not only sells new cars, batteries, photoelectricity, spare parts and so on. , but also has a huge business scope. In other words, automobile sales may only be regarded as the main income item of Great Wall Motor Group, but it is not all.
Overseas market is the new growth point of Great Wall Motor in recent years. As can be seen from the financial report data, in 2022, the overseas sales of Great Wall exceeded 1.7 million vehicles, accounting for over 1.6%, which has increasingly become a new boost for the development of Great Wall.
It should be noted that in the previous Great Wall overseas strategy, Haval still seemed to be the main product for sale, but in 2022, there were obvious changes, and Euler, Wei brand and tank brand all took the initiative to go overseas. And this is only the beginning. The performance of the Great Wall overseas market in 2023 is more important. It is the mainstream trend for China brand to enter the world automobile market and participate in the competition.
I have said so much about the merits of the 2022 annual report, but if you say that the Great Wall is thriving in 2022, I don't think so. First of all, the sales of the Great Wall in 2022 actually declined, which is very abnormal. Secondly, the development of automobile brands under the Great Wall is too uneven and must be paid attention to.
Although I am not a sales theorist, sales volume is still an important reference index to test the market value of car companies. In 2022, Haval, which occupied the top spot in sales for a long time, disappeared, the naming of new cars became more and more magical, and the sales of Wei brand continued to be sluggish. These are the problems that the Great Wall must solve.
As far as the naming of new cars is concerned, there are many strange names from the first red rabbit to the later cats and dogs. Is this a good thing for consumers? Wei brand's three "coffees" are also slightly strange. For the audience of Great Wall Motor, can you tell the difference between Mocha, Latte and Macchiato? All these must be solved by Great Wall Motor, especially the development of Vevey brand.
Therefore, it is necessary to sort out the product matrix from the perspective of group and brand, especially the relationship between matrices. If there is a problem, admit it generously and change it if you want, so as to show the real self-confidence of the enterprise.
Editor's comment:
Judging from the financial report, although Great Wall Motor Group was underdeveloped in 2022, its overall performance was indeed unexpected. Everyone is waiting to see the joke about the decline in sales of the Great Wall. I didn't expect backhand to give such gorgeous data. As far as enterprise development is concerned, the long-term creed of the Great Wall is to increase R&D investment and steadily transform to high-end. It is the general direction to gradually phase out the old platform products, boost the sales of high-value products and continuously increase the sales ratio of high-priced models. The Great Wall is also doing well. In terms of its own brand building, the Great Wall must also pay close attention to adjustment. In new energy vehicles and high-end transformation outlets, timely adjustment is not late, but it cannot be delayed. You must know "give up" and "get". (Wenche Vision Technology Li Liang)
This article comes from a promise author. Technology in the field of automobile accessories, copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.
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