Preface of reverse thinking psychology

What are others doing? Have you thought about it?

There is a saying in the countryside: "Follow the crowd and don't be beaten." The words that have risen to civilization are conformity, conformity and conformity. In layman's terms, everyone thinks so, so do I; Everyone does this, and I follow suit; Whether this thing is suitable for you or not, let's do it anyway. The most popular, such as running a red light, following the crowd (you buy what others buy), falling in love with the crowd (everyone is in love, how can I fall behind), as well as real estate speculation, gold speculation and jade speculation, and so on. ?

You may also think that imitation is the safest way. As Le Pen mentioned in his masterpiece The Mob, it makes people feel safe to mingle with the crowd. Conformity is not a bad thing, but blindness is not. There is no doubt that blindly following the crowd means doing things without thinking. There is a joke about Napoleon:

It is said that Napoleon failed at Waterloo because he didn't command himself well. Why doesn't he direct himself? Because he was smoking a big cigarette. Why do you smoke? Because he has hemorrhoids. Why are there hemorrhoids? Because he's wearing tight pants. Why are you wearing tights? Because tight pants were popular everywhere in Paris at that time. ?

Although this joke is not credible, it shows that blindly following the crowd will only bring endless problems and risks. In addition, no difference is often irrelevant, tangible without spirit, without differentiation, it is difficult to highlight personality and taste. Bole stands among thousands of Ma Benteng. If he wants to be discovered, he must be different. ?

Carnegie, the American steel king, grew up in a poor family. One day, he passed by a construction site and saw a well-dressed man who looked like a boss. Carnegie went over and asked, "Please tell me, what can I do to be as successful as you when I grow up?" The man smiled and said, "Go buy a red dress and work hard." Carnegie expressed doubts about this. The man pointed to the workers who were working in the distance and said, "Look, they are all my employees. I can't remember their names, and some people don't even remember them at all. " But look carefully ... then he pointed to one of the workers and said, "that man is wearing a red shirt, and everyone else is wearing blue clothes, but he is special." I've been watching him for a long time. He works hard. In a few days, I'm going to appoint him as my supervisor. I believe he will work harder in the future and maybe one day he will become my deputy! " ?

Success is not what you want to achieve, but also the wisdom, thought and behavior of others. What attracts people's attention is often the unique "that one", not the almost identical "that one". Being a man is the same as doing things. ?

You know Hammer, right? He is the businessman who is most received by the head of state in the world. Throughout his life, he has managed a variety of products in oil, grain, pharmaceuticals, wine, pencils and other industries, but none of them failed. What tricks does he have? It turned out that when 18 years old, his father warned him on his deathbed: "After my death, you should try your best to continue to run our pharmaceutical factory." Then, he added a sentence that influenced the hammer's life: "Have you ever thought about what others do?" If others do nothing, think about it. " ?

I wonder if Steve Jobs, the former CEO of Apple, was inspired by the hammer. Apple's business practices everywhere reflect Jobs' unexpected reverse thinking. The company has a great slogan, "Think Difference", which means to think from another angle. It is Steve Jobs' unique management style that makes him a company with global influence. ?

Travel? Hawkins once said, "In this age of lacking individuality, you must make sure that yours is different." If you are a businessman, you should consider how to make your products different. Especially in the eyes of China consumers, the difference is the best. They may not be able to judge which product is of good quality, but they can quickly see which product is special. Therefore, the essence of marketing is not to sell the best, but to sell differently. If your product is distinctive, your product is differentiated. It should be different in appearance, function and even service. For example, the "Telilong" picture tube in Sony TV and the "fluorine" in Crest toothpaste. Although these things are complicated, we don't necessarily understand them clearly, and there is no need to understand them, as long as they are magical and memorable. ?

If you are a speculator, you should also understand this truth: what everyone values is by no means a good thing; Everyone thinks so, so you have to do the opposite. If everyone wants to make money by speculating in stocks, this is a fatal idea, suggesting that the stock market is risky and should be cautious when buying stocks. On the other hand, if most investors are not optimistic about the stock market and they have already sold it, then the stock market will not continue to fall. If you follow the crowd, you will often enter the market at a high point and quit at a low point, and you will become a loser. Of course, the specific situation depends on the "stock potential". What is emphasized here is the way of thinking. Those lovable personalities you learned from primary school, such as obedient, gregarious and unconventional, may all be obstacles to the success of stock trading. ?

There is no differentiation, only ignorance. Bruno said: "If a person is willing to follow the crowd just because the majority is the majority, then his mind is dull." When you see other people's dried cakes, long ducks, and two-dollar stores, you can't think backwards, regardless of the store location and the public's spending power and preferences, and blindly follow the trend. As a result, you can only become cannon fodder instead of shells, which is likely to be "quick death." ?

Of course, you don't have to play the devil's advocate here and tell you what others are doing. This antithesis must be sung reasonably, that is to say, we must have a reasonable explanation for our abnormal behavior and foresee the possible consequences of adopting the opposite thinking, otherwise we will be caught off guard by failure. ?

After taking an unusual road, you have to bear the overwhelming sneer and ridicule, and the network formed by the saliva all over the sky is impenetrable. Maybe you are considered as a madman, a rebel, a troublemaker or a maverick, and it doesn't matter. He who laughs last laughs sweetest. ?

Some people will say, "If I don't take the road that others have taken, I have no choice?" Didn't Tang Jun say, "My success can be replicated." His success can be replicated, so can others. Repeatedly following other people's path can avoid many risks. This idea is right, but don't ignore an important fact-the road that everyone has traveled is often fruitless. Think about it, is that right? ?

There are many uncertainties about the success of others, because everyone's luck and ability are different, and the success route of others may not be completely applicable to you. The most important thing is that no matter how much you learn from others, you can only be second to others. You see, when Michael Jackson came out, he looked different. If you try to imitate Michael Jackson's dress, you will be laughed to death. Instead of this, it is better to look at what others are not doing and find some different ways to go. Maybe success will come earlier. ?

Vanity is beautiful, conformity is water. Following the trend can ensure that you are not the only one who is unlucky when you fall, but cultivating your own reverse thinking psychology can achieve a situation in which everyone falls and only you stand tall. When a new "fashion" comes to you, you need to be careful to know whether you should go left, right or follow, or recognize the situation and move forward by yourself. It's best to start from a place where others can't see the way, and the world is often suddenly enlightened at this time. ?

Smart reading:

There is a road on the ground, and many people walk, so there is no road.