Understanding the world starts with understanding yourself

You are being controlled by others, and you may disdain it, but in fact, in modern society, what companies are doing is to take advantage of the inherent flaws in human thinking and manipulate your decisions to achieve the purpose of making money.

If you continue reading, you will know that I am not an alarmist, and you will know how MLM brainwashes people, how cults can destroy a person into a walking zombie in just a week, and you will also know about PUA members. How to Manipulate Women.

Of course, our purpose is not to be a bad person, but to avoid being controlled by the outside world in our decision-making. This is very important, so I will use a lot of space and cases to illustrate how to use it in actual situations. and how to avoid it, I try to use simple and humorous language to describe it.

People have subconscious and subjective consciousness, and part of the subconscious is the result of thousands of years of human evolution and is used to adapt to the environment. However, with the rapid development of human beings, these subconscious minds are not enough to adapt to this highly developed modern society, so these subconscious minds There are flaws in your thinking through which others can manipulate you. We need to understand these flaws in thinking to avoid being manipulated. Of course, you can also use them in business, life and education.

25 Misjudgment Psychology of Humans - Everyone should understand their own thinking flaws.

1. Super reaction tendency of reward and punishment

Reward and punishment seem to be a simple truth, but you will never understand how powerful this psychological tendency of people is and how powerful it can be. Human cognition and behavior, and history also tells us that it can even subvert a country.

Commercial application: Why was Pinduoduo able to go public and surpass Baidu in just 3 years? It adopted an incentive mechanism to allow users to see the benefits and increase the number of users crazily; Tencent originally dismissed it and said: I will not implement the strategy of giving money for reading app articles. In the end, Tencent responded to that sentence, which is really sweet. The success of Toutiao and Douyin is inseparable from the multi-million reward mechanism for content creators.

Double 11, vouchers and red envelopes, discount promotions, free shipping, etc. Sometimes you even buy some useless things just because they are on sale or the price is cheaper than before. All of this They all take advantage of people's tendency to reward super reactions. She is super, so even if you know it, it is difficult to completely resist and eliminate its influence. Therefore, in business decisions, if you can use the reward mechanism, you don't need anything else. This is the most direct and effective method. .

An important concept in behavioral psychology is the repetition of effective behavior and the maximum time reward withdrawal mode: random distribution mode, simple example: a dog salivates when it hears a bell. This is a conditioned reflex that everyone knows, the formula : Stimulus? Response (i.e. S-R), and if you make a small mechanism and let the dog run under a wooden board and the food will drop, and if you can get food every time you run under the wooden board, then the dog will repeat this Behavior, formula:: Operation? Reinforcement (i.e. R-S), and this characteristic is also reflected in people.

What’s the use of this? The biggest role in business is to cultivate user habits. Currently, a popular usage in apps is to use a reward mechanism to send red envelopes to new users. How many red envelopes are there? There are also monthly cards recently launched by Pinduoduo and Taobao. The purpose If you keep repeating effective behaviors, you will get rewards every time you use the app. If you keep repeating effective behaviors, users will use it even if there is no red envelope when they have the same behavior. Once user habits are developed, it is difficult to change, which is related to another psychological tendency. This also explains why you like to keep reading Douyin public account articles and the like. You get a reward every time, although this reward is happy.

If you open a supermarket or something like that, you can use the new store opening discount promotion in the early stage to attract customers, and then issue vouchers to let them come back next time, and give them something as a gift every time they buy to cultivate customers. Users are accustomed to buying things from your supermarket in the future. In fact, many industries are doing this. The core of different methods is to take advantage of people’s psychological tendencies. The biggest role of this psychological tendency in business is to help you acquire users, so more and more people The business idea has changed, making other companies' valuable things free to attract customers to sell their own products. The front-end does not make money, but the back-end makes money. Of course, these are the content to be shared later.

Summary: Remember one sentence when applying it in business: If you can use the reward mechanism, you don’t need anything else. This is the most direct and effective method. User behavior can be guided by the reward mechanism, and repeating effective behaviors can help you Cultivate user habits, and repeated behaviors for the longest time, random distribution patterns, and different rewards with different meanings will maximize user behavior. Don't be stupid and reward behaviors that are tired of them.

Application in life and work: Application in life is more complex and varied, because although money is the main internal driving force of people nowadays, it is not the only effective reward. People will also use it for sex, friendship, love, etc. Partners, status, power and other factors change behavior, but the principles used remain the same.

? Let’s take a topic that everyone is most interested in: how to use it in chasing girls. If you want a girl to be with you, let her see the benefits (not just money).

? If you can use the reward mechanism, there is no need for anything else. This is the most direct and effective method.

If she gets the reward she wants when she is with you, then she will be with you. At the same time, every girl's inner factors are different, so most of them should be beauty, money, hobbies, and happiness. Therefore, in modern society, there is no shortage of girls who like rich, handsome and interesting people.

Repeat effective behavior and don’t foolishly reward behavior that you are tired of.

But that’s also why it’s difficult to get long-term love if you’re simply rich and handsome, because girls can’t get effective rewards for repeated behaviors. Being happy and interesting can be rewarded repeatedly, so it is very important to be an interesting person. There are ways to become interesting, which will be discussed in detail later.

If you tell her how much you like her, or reward her for something she doesn't like, you are a complete idiot. Of course, if you start using means to get someone, then it will be difficult for you to experience love. This means that it is difficult for pua members to experience love even if they leave pua. Therefore, we need to have methods and strategies, but we cannot have means and have time to be stupid. There’s nothing wrong with some eggs.

Reward mechanism, repeat effective behavior, don’t stupidly reward tired behavior, tell us how to chase girls: design every link, such as the first meeting, our first meeting to let her have a good experience , and these experiences cannot be boring or average for her. So when pursuing, don’t be too stupid and go to ordinary activities such as watching movies. Instead, go out for barbecues, skiing and other novel things to get a better experience. Repeat her effective behavior with you, believe me she will like to be with you, of course if you don't have a sword in your hand, it's useless for you to know. For example, you know that telling a joke can make her happy, but you don't know how to tell it.

There are more applications in other aspects of life, such as persuading others. Remember one sentence: If you want to persuade others, you must appeal to interests rather than reason. Many times we can see people occupying seats and making trouble on the plane. Most of the people around are saying that this person is immoral and so on, but the effect is completely useless. If someone tells her, if you continue If you cause trouble and the video is uploaded online, the whole country will know about it. Your son or grandson will be criticized, and his work and life will be affected. Your grandson will be despised by his classmates and will have low self-esteem. It may ruin his life, and you will also lose your trust in the future. Basically, I can’t go out. I think a normal person would not continue.

In fact, it is also widely used in work, ranging from sales discourse to Huawei's equity incentive system, which also adopts the psychological tendency of reward. Establishing a good reward mechanism will promote employee motivation, etc. The simplest thing is if you are the owner of cosmetics and you have a batch of cosmetics that are difficult to sell and want to sell them, what should you do? The most effective way is to get a commission of 20-50 per order of this cosmetic, then you will find that your employees will sell out this quickly. On the other hand, if you are an employee and want to do a project, what will happen if you tell your boss that it will be successful? What will happen if you don’t do it.

Summary: In life and work, the only way to change the behavior of others is to state your interests, but the key point is to find the effective interests of others rather than the invalid or insignificant interests.

Application in education: In education, this psychological tendency can be used to cultivate children's good habits and allow children to do useful things that they do not like.

Grandma’s rule: Ask your children to eat the carrots before eating dessert (you can also apply it to yourself). Children's good habits are rewarded and bad habits are punished.

People’s psychological tendency to reward is very strong, and it has a greater effect on children. Therefore, do not reward children for their wrong habits. Generally, it is 10 times, 20 times, or dozens of times more difficult to correct the wrong habits after being rewarded. . Therefore, when a child makes a mistake and crying can solve the problem, this habit will be retained by him, and he will cry to solve the problem every time he makes a mistake. So how to do it? Using this psychological tendency is simple.

If a child does something wrong, it can be punished, but parents are often soft-hearted, so they can take another approach. Children are good at imitating, so they guide a correct behavior or another child to do a correct behavior. If he gets a reward, he will get a reward for doing it himself, and if he repeats this behavior, he will still get a reward, and he will like this behavior.

How to avoid this psychological tendency of people

This psychological tendency is very powerful, so some moral people will also behave immorally driven by the reward mechanism. And it will lead people to feel justified when they do bad things. A typical example is corruption. This tendency will even find legitimate reasons for bad behavior. Another common phenomenon is that people are good at taking advantage of the reward system. And there are more creative ways to do things than normal.

Under normal circumstances, we can not avoid this psychological tendency, because it is human nature, but in special times and when we need to pay benefits, we must be wary of the consequences this psychological tendency will bring to us. When faced with a huge reward mechanism, you can easily be manipulated by others and make wrong decisions. At this time, we need to learn how to avoid it. Check your own thinking list to see if you are affected by this psychological tendency. The best way is to be rational. Of course, more thinking models will also help you avoid being affected. This is also what I will mainly share in the future, and what I will pursue practice throughout my life.

Punishment can also change behavior, but the effect is far less effective than reward. We will not introduce it here, but will explain it together with another psychological tendency. These twenty-five psychological tendencies do not exist alone but interact with each other. Therefore, after explaining these twenty-five psychological tendencies, the specific case analysis will explain the use of psychological tendencies in business and life. After the explanation, you will understand why. MLM, cult, pua, etc. can change a person, and you will also understand the huge role of these psychological tendencies in business, interpersonal communication and life decisions.

ps: This is my first time writing these things, so my Chinese skills are not very good. I will gradually refine my language.

? Possessing knowledge is a library. Using and practicing knowledge is a wise person. ----Xie Linfu? 2019-12-29